These Are Etsy’s Hottest Kids’ Trends for 2020—and You Can Shop Them Now

From a resurgence of 90s trends to camera-ready nurseries, here are the hottest trends on Etsy for 2020.
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ByNehal Aggarwal
Associate Editor
Jul 2020
etsy releases product popularity trends
Photo: Etsy
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Etsy has released their 2020 Kids’ Trend Guide—and it shows that, among other things, trends from the 90s are back!

The guide is based off of Etsy’s search data from the past three months and shows that 90s’ inspired crafts, upgraded playrooms and camera-ready nursery decor, among others, are rising as trends this year. Largely, this is due to creating a lively environment for kids at home as we all spend more time at home due to COVID-19.

Below, the top kids’ trends on Etsy, along with products you can shop for each.

90s Nostalgia

Tie-dye has, unsurprisingly, increased in popularity, with the site reporting a 318 percent increase in searches for kid’ tie-dye items. Daisy items also have an increased search by 66 percent, as do jump ropes (up 228 percent) and kids’ overalls (up 15 percent).

Photo: Etsy

Cranky Baby Tie Dye Handmade Onesie , $13,

Clouds of Rainbow Kids’ Tie Dye Hoodie , $28,

Monogram Express Personalized Toddler Overalls , $17,

Handmade With Love Oopsie Daisy Onesie , $16,

Oh Me Oh My Sewing Daisy Dress Sewing Pattern PDF , $7,

Twee Made Castle Sidewalk Chalk , $35,

Playroom Upgrades

We’re all spending more time at home right now due to the pandemic, and parents are looking for ways to keep kids’ spaces entertaining. This year, Etsy has seen an increase in searches for climbing gyms (up 680 percent), playmats, (up 85 percent), bean bag chairs (up 145 percent), wall decor (up 71 percent) and school of fish items (up 37 percent).

Photo: Etsy

Happy Moon Climbing Gym , up to $491,

Wood and Hearts Play Gym , up to $237,

OhSoJo Designed “Play” Wall Letters , $250,

Midmini Play Kitchen , $418,

Wall Dressed Up Fish Decals , $45,

Googa Wood Indoor Swing , $261,

Blue House Joys Bean Bags , $112,

Quiet Time

More and more parents have been carving out time for relaxation and self-care. The result? Increased searches for quiet time activities for kids, including books (up 198 percent). There is also a 164 percent increase in searches for yoga items for kids, a 158 percent increase in searches for kids puzzles and a 107 percent increase in searches for kids journals.

Photo: Etsy

Priya Dreams of Marigolds & Masala Children’s Book , $18,

Bloom Owl Monochrome Wooden Name Puzzle , up to $37,

Little Wooden Wonders Giraffe Puzzle , up to $33,

Bean Products Kids’ Yoga Mat , $20,

Shop LaLa’s World Kids’ Gratitude Journal , $15,

Kid-Friendly Crafts

As many parents think of alternatives to screen time, Etsy has seen a spike in crafts, with searches for DIY kits up 336 percent, searches for kids sewing kits up 648 percent, searches for friendship bracelet kits up 692 percent and searches for kids paint by number kits up 2,575 percent.

Photo: Etsy

Cynthia Treen Studio Felt Fox Sewing Kit , $39,

Mama P’s Place Kids’ Sewing Kit , $17,

Jill Makes DIY Keychain Painting Kit , $30,

Gurley Girl Boutique Friendship Bracelet Kit , $5,

Dussel Designs Firetruck Painting Kit , $16,

Beaute Galleria Rainbow Paper Scratch Sheets , $15,

Fanciful Chaos Kids’ DIY Rainbow Craft Painting Kit , $12,

Camera-Ready Nurseries

With virtual introductions to newborns becoming the new normal for many, parents have been emphasizing show-stoppers into their nursery spaces. Searches for nursery buntings or garlands have jumped 81 percent, nursery mobiles searches have jumped 49 percent and nursery wall stickers and decals searches have jumped 6 percent on Etsy.

Photo: Etsy

OKGO Play Mini Milestone Wooden Blocks , $40,

Made of Sundays Rainbow Wall Decal , up to $70,

Gladfolk Custom Name Wooden Blocks , up to $108,

Dundry Hill Bird Mobile , $59,

Printberry Kids Sun and Moon Prints , $12,

Hickory Hollow Designs Nursery Name Sign , up to $198,

Little Helpers

Kids are starting to become more involved in daily household chores, whether that includes helping to dry the dishes, bake a cake, cook a meal or clean the house. So far, there’s been a 247 percent increase in searches for Montessori towers, a 118 percent increase in searches for kids step stool, and a 43 percent increase in searches on Etsy for chore charts.

Photo: Etsy

Bunny Street Com Kids’ Apron , up to $47,

Abbie Illustrations Kids’ Chore Chart , $10,

Fishers Hand Craft Toddler Stepstool , up to $144,

Circle and Square Decor Dry Erase Chore Chart , up to $184,

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