The Best Nordstrom Anniversary Parenting and Baby Deals Worth Jumping On
The Nordstrom Anniversary Sale is back and we can officially confirm the Reddit rumors are true: Nuna, Cybex and Silvercross are all offering major discounts on strollers and infant car seats. And there’s a few Prime Day baby deal regulars circling back for another round of savings, including UPPAbaby, Nanit and Stokke. Not to mention pregnancy and postpartum products ripe for the taking.
As per usual, this ecommerce editor is back on the baby deal lookout: scrolling through sales pages, filtering promo emails and cross-referencing against years of The Bump’s product-testing experience like it’s my day job—because it absolutely is.
So scroll down and stick around for top baby item picks, from big-ticket baby gear to clothing, feeding accessories, bassinets, bouncers and more.
If you’ve been fingers crossed and following closely for certain brands (hello Nuna and Silver Cross) to come through with big cuts on their big-ticket items, have we got excellent news for you. Here’s our top six Nordstrom baby sale deals on baby gear this Nordstrom Anniversary Sale season:
-
Nuna Pipa Aire RX + PIPA Relx Base Infant Car Seat: Now $475.99; Was $650 (26% off) | Why we love it: This lightweight infant car seat won over our product tester with its 6.2 pound-design that had zero impact on its sturdiness (“I would recommend this car seat to anyone looking for security and comfort all in one car seat”).
-
Silver Cross Nia Compact Travel Stroller Bundle: Now $499.99; Was $669.99 (25% off) | Why we love it: Parenting forums have been hoping Silver Cross would lower the entry to their luxury range and the Nia does not disappoint. For $170 off, you get an IATA cabin-compliant stroller flush with a one-hand fold, 22-pound-capacity basket and near-flat recline.
-
SlumberPod Blackout Sleep Tent & Portable Fan Set: Now $167.99; Was $224.99 (25% off) | Why we love it: This beloved blackout canopy fits over most standard cribs (travel and otherwise), packs into carry-on luggage and this bundle includes the portable fan our product tester found essential for keeping air moving inside on a trip to Italy.
-
Bouncer Bliss Convertible Jersey Baby Bouncer & Baby Carrier Mini Bundle: Now $261.99; Was $349.98 (25% off) | Why we love it: One bundle, two ways to keep baby close and your hands free. The baby-powered bouncer offers entertainment sans batteries (yours included), while the Carrier Mini is a must for contact naps on the go—a seriously useful duo for $88 off.
-
Nuna TRVL LX Compact Stroller: Now $399.99; Was $600 (33% off) | Why we love it: Last checked, 70 people were viewing this super-compact travel stroller. Could be the lightweight 14.6-pound frame. Could be the one-handed steering and unfolding. Either way, $200 is an incredible steal.
-
Stokke Tripp Trapp With Cushion and Tray: Now $335.99; Was $449 (25% off) | Why we love it: Need we say more about this high chair hero except this Nordstrom deal includes the coveted tray (that usually cost an added $75) and still the Tripp Trapp dips below it’s year-round $354 price tag.
Why The Bump recommends it: With its effortless push and steer over rugged, unruly terrain, the Thule Urban Glide 3 Double impressed in product testing. And it has the specs to back it up: 16-inch air tires, rear wheel suspension, an integrated twist hand brake and a lockable front wheel that makes all-terrain strolling a breeze.
“This stroller pushes and steers amazingly,” says our product tester Laurie D, mom to a 4-month-old and 2-year-old. “Not only was it easy rolling over bumpy terrain (like literally small shrubs and tree roots), but you can 360 this bad boy no problem.”
Why The Bump recommends it: The newest update to the enduringly popular Vista, the V3 continues to win over parents with its single-to-double configurations, generous 30-pound basket and beyond-impressive FlexRide suspension and 11.3-inch tires that give it one of the smoothest rides we’ve seen in testing.
“I can’t emphasize this enough: The Vista V3 stroller is really easy to push and steer around,” our product tester Dani W. tells us. “The dual-spring suspension system, paired with its quality never-flat tires and amazing turning radius, makes this entire stroller feel like it’s gliding. My car guy husband was particularly surprised about the suspension system—he geeked out over it!”
- Stokke YOYO3 Stroller Bundle: Now $373.99; Was $579 (35% off)
- Bugaboo Butterfly 2: Now $499; Was $599 ($100 off)
- CYBEX Gazelle S Stroller: Now $629.99; Was $899.95 (25% off)
- UPPAbaby RumbleSeat V3: Now $224.99; Was $299.99 (25% off)
- Nuna MIXX next stroller: Now $599.99; Was $900 (25% off)
- UPPAbaby Cruz V3: Now $904.99; Was $1,349.99 (33% off)
- Thule Urban Glide 3 Stroller Bundle: Now $650.99; Was $869 (25% off)
- WonderFold W4 Lux Pro Essentials Kit: Now $800.99; Was $1,069 (25% off)
- Maxi-Cosi Zelia Pro 5-in-1 Modular Travel System: Now $449.99; Was $599.99 (25% off)
- Doona Liki S3 Convertible Stroller Trike: Now $209.99; Was $280 (25% off)
Why The Bump recommends it: A current winner for overall best convertible car seat, the Nuna RAVA impresses for its exceptional safety ratings, simple installation and extended rear-facing design. With a no-rethread harness, space-saving cup holders and naturally flame-retardant materials (with no added chemicals), it’s built for comfort and confidence.
“This car seat helps you feel confident safety-wise,” affirms our product tester Tandra H. “I’ve used other car seats and worried that my LATCH wasn’t tight enough or the car seat still wiggled a bit, but this car seat had a two-point LATCH and the car seat feels so secure once that’s done.”
Why The Bump recommends it: Another 2025 Best of The Bump winner, the Britax snagged the title for best all-in-one car seat for truly taking its product name seriously. The convertible car seat switches from rear-facing to forward-facing to booster mode, accommodating kids up to 63 inches tall effortlessly (making it a solid pick for taller kids, too). Oh, and installation is a cinch.
“It has great features, especially the ClickTight technology, and is super safe. It's a wonderful seat that can grow with your child.” — Holly B., mom of a 9-month-old, 3-year-old and 6-year-old.
- Nuna REVV maxx Convertible 360° Rotating Car Seat: Now $599.89; Was $800 (25% off)
- Maxi-Cosi Andi 360° Rotating All-in-One Convertible Car Seat: Now $374.99; Was $499.99 (25% off)
- Britax One4Life ClickTight All-in-One Car Seat & Booster Combo: Now $336.99; Was $449.99 (25% off)
- UPPAbaby Rove Convertible Car Seat: Now $374.99; Was $499.99 (25% off)
Why The Bump recommends it: Over 20 percent of the parents we surveyed ranked the Nanit Pro as their go-to baby monitor, and our in-depth product testing showed exactly why. Over seven months, the Nanit wowed our product tester with its crisp video and audio performance, impressive encryption and genuinely helpful sleep tracking and insights.
“The night vision is so bright I can spot a tossed pacifier without turning on a light, and the daytime colors are crisp and vivid; I can even see details like my daughter’s eyes,” says our product tester Janelle L.
Read her full review in our product-tested guide to the Best Wifi and Non-Wifi Baby Monitors.
Why The Bump recommends it: Baby swings have a habit of taking over a room, but the 10-pound Maxi-Cosi Cassia earns its floor space—and looks good doing so. Its optional motion detector senses when baby needs soothing and starts the swing automatically, while five speeds, 12 melodies and two recline positions let you fine-tune the how to their preference. Plus the seat rotates 360 degrees, which our product tester loved for keeping baby in view as you move around the room.
“The 360° seat rotation is one of my favorite features of this swing and a major reason I would choose it over other models," says our product tester Melissa O., mom of a 3-month-old. "It is incredibly helpful to be able to turn the seat to face any direction, especially since you never know which angle or motion your baby will prefer.”
- Miko Luna Baby Camera: Now $59.99; Was $119 (49% off)
- Stokke JetKids BedBox Ride-On Carry-On Suitcase & Backpack Travel Set: Now $223.99; Was $299 (25% off)
- Solly Baby Buckle Carrier: Now $137.99; Was $184 (25% off)
- Thule Sapling Child Carrier & Sling Pack: Now $343.99; Was $459.99 (25% off)
- ezpz First Foods Baby-led Spoons, Suction Bowl and Cup Set: Now $24.99; Was $37.49 (33% off)
- Maxi-Cosi Iora Bedside Bassinet: Now $209.99; Was $279.99 (25% off) Nordstrom Exclusive
- Maxi-Cosi Calao 3-in-1 Travel Playard: Now $201.99; Was $269.99 (25% off)
- ergoPouch Bobby Bedtime Lamp: Now $21.99; Was $29.95 (26% off)
- Stokke Flexi Bath Foldable Baby Bath Tub: Now $65.99; Was $89 (26% off)
- Stokke Flexi Bath Newborn Support: Now $20.99; Was $29 (27% off)
- ergoPouch Drift Away Portable White Noise Machine: Now $40.99; Was $54.95 (25% off)
Why The Bump recommends it: 80 percent of parents we surveyed said they look for infant sleepwear that’s easy to put on and off. Magnetic Me stands out time and time again for swapping snaps and zips for a straightforward magnetic closure. Plus, they come in a gorgeous range of prints and sizes, from newborn to 9 months old.
Why The Bump recommends it: It may be a little early to consider winter wear, but The North Face has reigned supreme in several of our kids’ clothing round-ups for good reason: they consistently deliver on their reputation for trusted outerwear.
Parents agree the brand tends to run on the splurge side, which is why when you spot a sale tag, we say jump on it. This relaxed zip-up layer gives your little one all the coziness of midweight high-pile fleece and you endless photo opps (those ears!).
- ergoPouch 1.0 TOG Organic Cotton Cocoon Swaddle Sack: Now $36.99; Was $49.95 (25% off)
- Little Giraffe Solid Luxe Blanket: Now $65.99; Was $99.95
- Little Me Dino Stripe Long Sleeve T-Shirt & Overalls Set: Now $29.99; Was $46 (34% off)
- Pehr Harem Pants: Now $21.99; Was $32 (41% off)
- Pehr Sleeveless Organic Cotton Bodysuit: Now $20.99; Was $32 (34% off)
- Pehr Crisscross Organic Cotton Bodysuit: Now $20.99; Was $32 (40% off)
- Save The Duck Kids’ Dony Hooded Puffer Jacket: Now $99.99; Was $178 (43% off)
- Mini Boden Kids’ Cotton Graphic T-Shirt: Now $20.99; Was $35 (40% off)
Why The Bump recommends it: A baby-powered, space-saving, hand-freeing sanity saver, the BabyBjörn Bouncer was a big hit with our product tester for obvious reasons. The not-so-obvious? Well there’s the three adjustable positions that shift baby from recline to upright, the flat fold that makes storage and travel a second thought and the easy washable cover—to name few. Snag it July 18th for just over $80 off.
“The bouncer allowed me to have some time for some self-care while my baby was safe and content,” our product tester Emily tells us.
Why The Bump recommends it: Skip Hop just has it figured out when it comes to interactive, encouraging baby toys. This farmers’-market-inspired convertible push toy comes with a removable play panel packed with over 50 songs, sounds and lights, a mirror scale, light-up coin box and adorable toy fruit and veggies. Baby can even enjoy the walker as their very own shopping cart, sowing the seeds for organic pretend play.
- Mushie Teething Essentials Kit: Now $27.99; Was $42.99 (34% off)
- PlanToys Motor Mechanical Learning Playset: Now $269.99; Was $389.98 (30% off)
- PlanToys Outdoor Adventure Cook & Play Playset: Now $99.99; Was $164.98 (39% off)
- Skip Hop Discoverosity Activity Center: Now $160.99; Was $217 (25% off)
Why The Bump recommends it: Racking up a cool couple of million views on Instagram, the Wildride may have come across your feed one or two several times. The hands-on toddler carrier caught our attention too, thanks to its slip-on sling design that makes that up-down-and-up-again phase easier on your back. This bundle also includes a slide-on bag for stashing your phone, keys, diaper and other small essentials without adding yet another strap to the situation.
Why The Bump recommends it: Who knew a few yards of fabric could do so much to make babywearing that much more accessible to new parents. Our product tester loved the Solly Baby Wrap for being soft on skin, lower in learning curve and cozy without breaking her (or baby) into a sweat.
“This fabric is a lightweight jersey fabric that is breathable, super soft and comfortable,” says our product tester Christine C. “There was absolutely no back pain and I've been to chiropractors, massage therapists, and for trigger point injections for my back pain. I was truly amazed at how comfortable this wrap was.”
- Kindred Bravely Labor and Delivery Bundle: Now $101.80; Was $119.90 (15% off)
- Kindred Bravely Busty Sublime Contour Maternity & Nursing Bra: Now $55.10; Was $64.90 (15% off)
- Nom Maternity Serena Maternity & Nursing Hoodie: Now $71.99; Was $108
- Nom Maternity Naomi Maternity Wide-Leg Lounge Pants: Now $64.99; Was $98 (33% off)
- HATCH Collection The Hands-Free Pumping Bra: Now $35.99; Was $54 (33% off)
- HATCH Ultrasoft Over The Bump Maternity Leggings: Now $64.99; Was $98 (33% off)
- HATCH The Romy Pullover Classic Sweatshirt: Now $98.99; Was $158 (37% off)
- HATCH Collection The Easygoing Nursing Maxi T-Shirt Dress: Now $98.99; Was $148 (33% off)
- Beaba Babycook Neo Baby Food Maker: Now $209.99; Was $279.99 (25% off)
- Stanley The Quencher H2.0 Flowstate™ 40-Ounce Tumbler: Now $29.99; Was $45 (33% off)
- WAYB Toddler Tote: Now $129.99; Was $195 (33% off)
- WAYB Daily Pack Diaper Bag: Now $176.99; Was: $265 (33% off)
- Solly Baby Nursing Cover: Now $39.99; Was $54 (26% off)
Before you drift into sale-snagging mode, here’s everything you need to know about Nordstrom Anniversary Sale 2026
- The sale is live for everyone as of July 18 and runs through August 9.
- The biggest Nordstrom savings The Bump’s ecommerce editorial team has spotted are on premium baby gear. Many of this year’s standout deals include travel strollers, convertible car seats and bassinets for 25 to 35 percent off, taking hundreds of dollars off products from brands including Nuna, Cybex, Stokke, UPPAbaby, Joolz and Silver Cross.
- That said, a peek beyond the percentage discount and you’ll see some of the best offers add value through Nordstrom-exclusive bundles, useful accessories and newborn components like bassinets and inserts for over $50 off.
- Latest brand sellout: Coveted baby gear is selling out in record time with the coveted Callisto G 360 car seat, Joolz Aer2, UPPAbaby Cruz V3, Veer, Doona and Snüz all out of stock. But not to fear, the Vista V3, Stokke YOYO3 and Thule Glide are still up for grabs with notables from Nuna, Maxi-Cosi, Silvercross, Britax and more.
- And, if you haven’t already, it’s worth it to become a “Nordy” club member, which allows you to earn one point per dollar spent on eligible purchases, earn status based on how much you spend and get access to select perks throughout the year.
About the writer:
Keshia Roelofs is an editor at The Bump where she researches, writes and edits product-tested content covering pregnancy, postpartum and parenting. With a background in audience research, she is no stranger to delving deeply into parents’ needs to help find solutions that work and make informed choices with confidence. From big-ticket baby gear to pregnancy essentials, Keshia weighs product details, hands-on testing and real-parent feedback to help families spot the differences that matter—and the deals that are genuinely worth it.
Frequently Asked Questions
What day does the Nordstrom Anniversary sale end?
Nordstrom confirms their Anniversary sale comes to a close Sunday, August 9th, at midnight, giving you a nicely timed window of 23 days to browse or pounce (depending on the baby deal).
That said, while the sale lasts three weeks, there’s no guarantee that stock will. We’ve already seen coveted, reputable baby gear like the BOB Wayfinder jogging stroller, Nuna TRVL travel system and Cybex Gazelle S sell out before public access. If you spot it and love it, we say jump on it.
What are the Nordstrom Anniversary Sale dates?
Here is every 2026 Nordstrom Anniversary Sale date available to shop and save:
- Icon Early Access: Tuesday, July 14th to Friday, July 17th
- Ambassador Early Access: Wednesday, July 15th to July 17th
- Influencer Early Access: Thursday, July 13 through August 6
- Everyone (including non-card members): Saturday, July 18th through August 9th
Is the Nordstrom Anniversary Sale worth it?
If you’ve put the product research reps in and know with certainty that a Cybex, Nuna, UPPAbaby or even Bugaboo stroller is for you, then absolutely, the Nordstrom Anniversary Sale can be worth it. We’ve seen fantastic discounts on brands like Doona and Stokke, with some brands opting to offer savings strictly for Nordstrom while skipping Prime Day entirely.
That said, we always recommend you do your homework first. You’ll find links to our product-tested articles throughout our top sale recommendations. Don’t let a sale badge push you to purchase before you're ready. We love to see a generous discount on a big-ticket baby item as much as you do, but it’s still an investment you’re likely to live with for a few years.
Do I need to be a Nordstrom member to shop the Anniversary Sale?
No. Anyone can shop the Nordstrom Anniversary Sale once public access begins on July 18. However, you’ll need to be a Nordstrom cardmember to shop during early access. Cardmembers receive access between July 14 and July 16, depending on their Nordy Club status. You can apply via their Nordstrom sign-up page here—and snag $60 off your next purchase.
Plus, more from The Bump:
Target Baby Registry
Free $100+ Value Welcome KitFree $100+ Value Welcome Kit
15% Completion Discount15% Completion Discount
Free 1-Year ReturnsFree 1-Year Returns
20+ Exclusive 20% Off
Deals For Mom & Baby20+ Exclusive 20% Off Deals For Mom & Baby1:1 Concierge With
Baby Gear Specialists1:1 Concierge With Baby Gear Specialists

*Subject to availability and Retailer's terms.
We earn commissions from these links.




























































