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26 Mother’s Day Sales That Are Too Good to Miss

Moms deserve it all—including these amazing sales and discounts from cult-favorite brands like SNOO, Willow, Kindred Bravely, Hanna Andersson, Needed and more.
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By Wyndi Kappes, Associate Editor
Updated May 8, 2025
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Image: Artem Varnitsin | Shutterstock
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Mother’s Day is almost here! It’s no secret that moms deserve all the things—flowers, breakfast in bed, a trip to the spa, you name it. While there are some great Mother’s Day gift ideas out there, including these virtual one’s for last-minute shoppers, these brands want to help celebrate mom in their own way.

In honor of Mother’s Day, many fan-favorite brands, such as Willow, Nuture&, SNOO, Maisonette and more, are hosting sales and discounts. Whether you’re stocking up on supplies before baby’s arrival, hoping to treat yourself to some mother’s day jewelry sales or just looking to save on some great baby gear, check out some of our favorite Mother’s Day Sales below.

Mother’s Day Sales on Baby Gear

Happiest Baby

ON SALE 30% OFF
snoo mothers day sale
Image: Happiest Baby
Buying Options
List: $1695.00 SAVE $508.50 (30%)
Happiest Baby|1186.50

Happiest Baby, the creators of the cult-favorite SNOO is helping parents get a little more shuteye this Mother's Day. Now throughh May 11, parents can save 30% on the SNOO and 30% on accessories sitewide. Loved by parents everywhere, studies show this smart bassinet can help babies, and their exhausted parents, get an extra 1-2 hours of sleep per night.

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This brand makes everything from travel systems to gates for baby-proofing to feeding gear. Score 20% off sitewide now through May 14 when you use the code MOM20 at checkout at Evenflo.com.

The brand is well-known for its innovative fanny pack diaper bag. Shop its Mother’s Day sale now and buy one bag and get one free for a limited time at KibouBag.com.

This popular baby carrier brand will offer savings of 20% off when you spend $150 or more for a limited time at LILLEbaby.com.

Get homemade baby food delivered to your door with Little Spoon. Save 50% off your first order with code MOMSDAY at LittleSpoon.com.

The smart baby monitor brand is offering 30% off sitewide now through May 11 at Nanit.com.

Now through May 10, Owlet is offering up to 20% off a variety of its fan-favorite products, including the FDA-cleared Dream Sock (a smart monitor) and Dream Duo 2 (Dream Sock + Cam) at OwletCare.com.

The diaper brand bag is offering tiered savings from 10-30% off depending on how much you spend now through May 11 at Petunia.com.

Mother’s Day Sales on Kid’s and Baby Apparel

Hanna Andersson

Hannah Andersson PJs mother day sale
Image: Hanna Andersson

Whether it's naptime or playtime, let the fun begin with up to 40% off the brand’s cult-favorite pajamas and 30% off dresses now through May 11. Beloved by celebrities and every day families alike, it’s the perfect time to stock up on high-quality, kid-approved summer outfits.

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Bella Tunno makes popular silicone baby bibs and gives back with each purchase. Now through May 12, parents can take 30% off sitewide at BellaTunno.com.

Now through May 11, get 40% off select styles and an extra 20% off everything with code SUNNY20 at Carters.com.

Shop Maisonette’s limited-time sale with up to 50% off dresses and up to 20% off playtime essentials. Find stylish picks for little ones now at Maisonette.com.

Mother’s Day Sales for Pregnancy and Postpartum

Willow

ON SALE 30% OFF
willow 360 smart breast pump mothers day sale
Image: Willow
Buying Options
List: $499.99 SAVE $150.00 (30%)
Willow|349.99

Willow is acclaimed for its sleek pump designs and long-lasting batteries that can accommodate all day on the move. Over Mother 30% off sitewide on fan-favorites like the Willow 360 Wearable Breast Pump, voted the best leak-proof wearable breast pump by Bump readers.

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For prenatal nutrition that goes beyond the bare minimum check out Needed prenatal vitamins and more. Now through May 11 new subscribers can get 25% off with code MOTHER at ThisisNeeded.com

Belly Bandit delivers bestselling maternity and postpartum support wear that moms swear by. Now through May 12, take 30% off sitewide with code MOTHER30 at BellyBandit.com.

Kindred Bravely is beloved by moms for their thoughtfully designed nursing and maternity essentials. Right now parents can save 20–60% on best-selling styles from nursing bras to ultra-soft tanks and get a $25 Bonus Card when you spend $125 at KindredBravely.com

Now through May 11 this beloved maternity clothing brand is offering 50% of all clearance items with 20% off sitewide at PinkBlushMaternity.com.

Mother’s Day Sales for Parents

Ritual

ON SALE 40% OFF
Image: Ritual
Buying Options
List: $25.00 SAVE $10.00 (40%)
Ritual|From $15

Ritual is known for its clean, science-backed vitamins made with traceable ingredients. Now through May 14, take 40% off sitewide and stock up on essentials for every stage of life—from daily multivitamins for men and women to targeted formulas for prenatal care, gut health, sleep, stress relief and more.

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AuRate makes beautiful fine jewelry that’s bound to make any mama happy. Now through May 11, take 20% off sitewide with the code MOM at AuRateNewYork.com.

BaubleBar’s Big Spring Event is on now through May 11—take 20% off sitewide and score exclusive $10 bracelet deals on some of their most popular styles at BaubleBar.com.

Treat yourself or the mom to be in your life with vegan 100% clean and cruelty-free skincare from Fleur & Bee. Now through May 11, get 50% off sitewide at FleurandBee.com

Boarderie offers premium, ready-to-serve charcuterie boards made with artisanal cheeses, meats, and accompaniments. Use code BUMP10 to get $10 off your order now through May 12 at Boarderie.com.

This female-founded business offers bath and body products for adults and kids. Now through May 11, get 30% off sitewide and a free gift with any purchase with code GIFTMOM Spongelle.com.

Therabody provides percussive massagers to help ease all those aches and pains. For their Mother’s Day promotion, the brand is offering up $100 off to help mom relax and recharge at Therabody.com.

Mother’s Day Sales for the Home

Nuture&

ON SALE 28% OFF
Nurture& glider mothers day sale
Image: Nurture&
Buying Options
List: $1399.00 SAVE $400.00 (28%)
Nuture&|999

Nurture& is known for designing modern, parent-loved nursery furniture that blends comfort, function, and style. Right now, you can save up to 50% sitewide—including $400 off The Glider Plus, voted Best Nursery Chair for Tall Parents by The Bump readers, and $300 off the original Glider.

Buy Now

The mattress brand is offering up to 30% off mattresses at Casper.com.

The brand makes bedding and adult sleepwear. For a limited time, take up to 30% off sitewide at CozyEarth.com.

Score up to 60% off in the women, men, kids and home categories during the brand’s winter sale at Nordstrom.com.

Purple offers bedding, mattresses, pillows, bed frames and more. For a limited time take up to $700 off select mattress and base sets at Purple.com.

Unhide makes cozy, vegan, faux-fur blankets perfect for days spent snuggling on the couch. For a limited time take up to 25% off select items at Unhide.com.

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