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32 Mother’s Day Deals to Shop Right Now

Moms deserve it all—including these can’t-miss Mother’s Day sales from favorites like Kindred Bravely, Storyworth, Hanna Andersson, Embrace, SNOO and more.
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profile picture of Christine Carpenter
Updated May 5, 2026
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Image: Artem Varnitsin | Shutterstock
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Mother’s Day is almost here, and if you haven’t picked out the perfect gift yet, don’t stress. Some of the best Mother’s Day deals are happening right now, with major savings on everything from baby gear and maternity must-haves to cozy loungewear, skincare and jewelry.

Whether you’re shopping for a new mom, a mom-to-be or treating yourself (because yes––you deserve it), these Mother’s Day sales make it easy to find something special––fast. We sifted through 70+ sales to find the ones that deliver meaningful savings on brands parents love. Think deep discounts from fan favorite brands like Kindred Bravely, SNOO and Hanna Andersson, plus limited-time offers on wellness essentials, jewelry from brands like Haverhill and Blue Nile––and much more!

If you’re still looking for inspiration, don’t miss our full Mother’s Day gift guide for even more thoughtful ideas. Ahead, shop the best Mother’s Day deals to score before they’re gone.

Mother’s Day Baby Gear Deals

Must-have baby gear

Momcozy
Image: Momcozy
Buying Options
Momcozy|From $12

Momcozy is known for its affordable, mom-approved essentials designed to make feeding, sleep and recovery easier. Right now, parents can score Mother’s Day savings across Momcozy's site, and add to the savings on bestselling picks with exclusive codes from The Bump, like the V1 Pro Wearable Breast Pump (15 percent off with code AFBUMPV1) and the W1 Pump, (20 percent off with code AFBPW1) both designed for wearable convenience, as well as the ultra-comfy Huggable Body Pillow (15 percent off with code AFBUMPLW). Now through May 15 (select offers end May 14).

Buy Now

SNOO
The cult-favorite smart bassinet brand is offering major Mother’s Day savings, including 15 percent off the SNOO, 20 percent off pre-loved models and 20 percent off sitewide. Plus, spend $199 or more to receive a complimentary SNOObear (a $59.95 value) for a limited time at HappiestBaby.com.

Baby Brezza
Known for its time-saving feeding gear, Baby Brezza is offering up to 22 percent off sitewide for Mother’s Day, now through May 11 at BabyBrezza.com.

Owlet
The smart baby monitor brand is offering major savings on its top products, including up to $80 off the Dream Duo and $60 off the Dream Sock. Select bundles also come with a free gift for a limited time, with deals running through May 17 at Owlet.com and major retailers.

Nanit
Save 20 percent off the Smart Baby Monitor System during Nanit’s Mother’s Day sale, now through May 10 at Nanit.com.

Ergobaby
Score 25 percent off Ergobaby’s core carriers including the Embrace, Classic and Deluxe styles, as well as bouncers, now through May 11 at Ergobaby.com.

Grownsy
Score up to 25 percent off Grownsy’s baby essentials, including the 4-in-1 Bottle Washer Pro and Baby Food Maker, plus 20 percent off the SniffEase Nasal Aspirator, Portable Bottle Warmer and Easy-Breezy Baby Carrier, now through May 20 at Grownsy.com.

Munchkin
Save on baby essentials during Munchkin’s Mother’s Day sale—take 15% off orders now through May 10 at Munchkin.com.

WildBird
The popular baby carrier brand is offering up to 40 percent off select styles for Mother’s Day, including 20 percent off Aerial Carriers and slings, 30 percent off CloudBlend pajamas and up to 40 percent off robes, now through May 10 at Wildbird.co.

Mother’s Day Baby and Kids Clothing Sales

Pajamas, playwear, dresses and more

Hanna Andersson
Image: Hanna Andersson

Hanna Andersson’s vibrant prints and durable fabrics are designed to hold up wear after wear. During the brand’s Mother’s Day sale, shoppers can take up to 40 percent off dresses starting May 9 and swimwear starting now through May 13.

Buy Now

Caden Lane
Take 20 percent off sitewide on customizable baby products, including bamboo pajamas and nursery decor, along with robes for moms from May 8 to May 11 at Cadenlane.com.

Motette
Take 25 percent off Motette’s matching pajamas and sleepwear for moms and babies with code CELEBRATEMOM25, now through May 31 at Motette.com.

Mother’s Day Pregnancy and Postpartum Sales

Nursing clothes and comfy loungewear

Image: Kindred Bravely

Designed to support moms through every stage—from pregnancy to postpartum and beyond—Kindred Bravely is known for its soft, functional essentials that make mom’s lives easier and way more comfortable. During the brand’s Mother’s Day sale, shoppers can take up to 60 percent off bestselling styles including supportive nursing bras and comfy loungewear. Plus, spend $150 or more to receive a gift with purchase and a $25 bonus card.

Buy Now

Bodily
Stock up on postpartum essentials with tiered savings during Bodily’s Mother’s Day sale—take 25 percent off orders of $175 or more, 30 percent off $250+ and 40 percent off $325+, now through May 11 at ItsBodily.com.

Embrace
Shop Embrace’s Mother’s Day sale and save 20 percent off sitewide on ultra-soft intimates and everyday pieces made from natural fibers, now through May 11 at Weareembrace.com––no code needed.

HATCH Collection HATCH is taking 25% off sitewide during its “Mother of All Sales,” now through May 19 at HatchCollection.com. The brand’s elevated maternity and postpartum pieces are designed to support moms through pregnancy, nursing and beyond.

Motherhood
Score up to a whopping 73 percent off maternity and nursing essentials during Motherhood’s Mother’s Day sale on Amazon, including nursing bras, loungewear and everyday pregnancy staples, now through May 10.

Ritual
Save 25 percent on single-item subscriptions and 35% on bundles during Ritual’s Mother’s Day sale, plus receive a free one-year membership (a $199 value) on orders of $80 or more, which includes advanced health testing and personalized insights, now through May 12.

Needed
Now through May 15th, take 25 percent off the purchase of a new subscription to Needed’s range of fertility supplements, prenatal vitamins and postnatal vitamins.

Mother’s Day Deals for Moms (Self-Care and Wellness)

Premium bedding

Cozy Earth
Image: Cozy Earth
Buying Options
Cozy Earth|From $18

Cozy Earth is known for its super-soft, temperature-regulating bedding and apparel made from premium bamboo fabrics. Take 25 percent off everything from breathable sheet sets to cozy pajamas and loungewear—elevated pieces designed for comfort and thoughtful gifts. Now through May 9 at Cozyearth.com

Buy Now

Amazon Beauty
Save up to 30 percent on skincare, makeup, hair care and more during Amazon’s Summer Beauty event, now through May 10 on Amazon.com, with deals on brands like Estée Lauder and Charlotte Tilbury plus limited-time deals and exclusive gift sets from top brands.

Flamingo Estate
Treat her to something special with Flamingo Estate’s Mother’s Day offer—spend $150 or more and receive a free full-size Green Goddess Candle (a $64 value), now through May 10 at FlamingoEstate.com.

Sacksy Thyme
Shop Sacksy Thyme’s Mother’s Day sale and take 15 percent off sitewide with code CALM15, plus free shipping on orders over $30, now through May 31 at SacksyThyme.com.

Mother’s Day Home and Lifestyle Sales

Digital picture frames

Aura Frames
Image: Aura
Buying Options
Aura|From $149

Give a meaningful gift this Mother’s Day with savings on Aura’s digital picture frames, including $20 off the Carver Mat and $30 off the Aspen and Walden, now through May 11 at Aura's website and at Amazon.

Buy Now

No Reception Club
Upgrade her travel and packing essentials with No Reception Club’s Mother’s Day sale. Take 20 percent off orders of $250 or more with code THEBUMP20, now through May 10 at NoReceptionClub.com.

Papier
Known for its beautifully designed stationery, Papier is offering up to 30 percent off select items for Mother’s Day, including photo books, wellness journals and gift sets, plus 15 percent off sitewide, now through May 10 at Papier.com.

Cozyla
Upgrade her home organization with Cozyla’s digital calendar display, now up to $150 off select Calendar+ 2 models through May 10 at Cozyla.com and Amazon. The smart display helps manage family schedules, meal plans and daily to-dos.

Kobo
The Kobo Libra Colour eReader is on sale for Mother’s Day, with $30 off through May 7 at Kobo.com. The color e-ink display and note-taking capabilities make it a versatile pick for reading, journaling and everyday organization.

Mother’s Day Jewelry and Gift Sales

Sentimental jewelry

Haverhill
Image: Haverhill
Buying Options
Haverhill|From $360

Haverhill’s Mother’s Day sale offers 25 percent off its 14k gold jewelry, including personalized birthstone necklaces that can be customized to represent each child or loved one, creating a meaningful piece that tells a family’s story. Now through May 10.

Buy Now

Blue Nile
Shop timeless gifts with up to 30 percent off fine jewelry during Blue Nile’s Mother’s Day sale, now through May 11 at Bluenile.com.

Storyworth
Create a lasting keepsake with Storyworth—save up to $20 on subscription plans that turn memories into a personalized book, now through May 10 at Storyworth.com.

Tiny Tags
Save 20 percent sitewide with code MAMA20 during Tiny Tags’ Mother’s Day sale, now through May 10 at TinyTags.com, and shop personalized jewelry designed to celebrate every stage of motherhood.

Wonderbly
Save up to 20 percent off personalized Mother’s Day books from Wonderbly, including first Mother’s Day stories that feature mom and baby as characters, now through May 20 at Wonderbly.com.

Lasting Brilliance
Take 20 percent off the price of a bouquet of forever roses with code MOTHERSDAY20.

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