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31 Mother’s Day Sales That Are Too Good to Miss

Moms deserve it all—including these amazing sales and discounts from cult-favorite brands like Willow, Cradlewise, PinkBlush, SNOO, Maisonette and more.
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By Wyndi Kappes, Associate Editor
Updated May 8, 2024
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Mother’s Day is almost here! It’s no secret that moms deserve all the things—flowers, breakfast in bed, a trip to the spa, you name it. While there are some great Mother’s Day gift ideas out there, including these virtual one’s for last-minute shoppers, these brands want to help celebrate mom in their own way.

In honor of Mother’s Day, many fan-favorite brands, such as Willow, Cozy Earth, TULA, Maisonette and more, are hosting sales and discounts. Whether you’re on the hunt for a present for your mom friends or just looking to save on some products and gear, check out some of our favorite Mother’s Day deals below.

Mother’s Day Sales on Baby Gear

Baby may be small, but all of their gear can add up to a lot—literally! Save on all those baby essentials with these Mother’s Day deals from fan-favorite brands.

The baby gear brand is offering 20 percent off fan-favorite products, including the MamaRoo Multi-Motion Baby Swing for a limited time with the code 4MAMA20 at 4moms.com

Beloved by celebrity parents like Ashley Iaconetti and Jared Haibon, this smart bassinet and crib is on sale for 30 percent off for a limited time at Cradlewise.com.

This brand makes everything from travel systems to gates for baby-proofing to feeding gear. Score 20 percent off sitewide now through May 14 when you use the code MOM24 at checkout at Evenflo.com.

The baby gear brand will be offering up to 30 percent its cult-favorite SNOO Smart Sleeper in celebration of Mother’s Day. Shop the sale at HappiestBaby.com.

The brand is well-known for its innovative fanny pack diaper bag. Shop its Mother’s Day sale now and get 20 percent sitewide, plus free shipping over $40 at KibouBag.com.

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This popular baby carrier brand will offer savings of 20 percent off select styles for a limited time at LILLEbaby.com.

Get homemade baby food delivered to your door with Little Spoon. Save 50 percent off your first order and 50 percent off snacks with the code MORE4MOM at LittleSpoon.com.

The smart baby monitor brand is offering 20 percent off sitewide now through May 14 at Nanit.com.

Owlet is offering up to $80 off its line of products, including the FDA-cleared Dream Sock (a smart monitor) and Dream Duo 2 (Dream Sock + Cam) at OwletCare.com.

The diaper brand bag is offering tiered savings from 15-30 percent off depending on how much you spend now through May 12 at Petunia.com.

The popular pumping brand known for their low-profile in-bra pump is offering 25 percent mom’s favorite pump and up to 40 percent off accessories for a limited time at OneWillow.com.

Mother’s Day Sales on Kid’s and Baby Apparel

Bella Tunno makes popular silicone baby bibs and gives back with each purchase. Now through May 12, parents can take 30 percent off sitewide with the code SALE-ILOVEMOM30 at BellaTunno.com.

Now through May 13, buy one, get one 50 percent off swim, get 40-50 percent off new arrivals, 50 percent off camp clothes and an extra 20 percent off everything with code INSIDER20 at Carters.com.

May 10-14 score 50 percent off swim from brands like at Primary and Angel Dear at Maisonette.com.

Mother’s Day Sales for Parents

Mother’s Day is, after all, all about mom—and she deserves to be pampered. Whether you’re shopping for a partner, family member, or mom friend (or even yourself!), you’re not going to want to miss these Mother’s Day sales.

AuRate makes beautiful fine jewelry that’s bound to make any mama happy. Now through May 12, take 30 percent off sitewide using the code MAKEHASTE at AuRateNewYork.com.

Shop gorgeous dresses and summer outfits for mom and her mini-me at Ivy City Co. Right now Bump community members can get 20 percent off select products using the code BUMP20 at IvyCityCo.com.

Treat yourself or the mom to be in your life with vegan 100 percent clean and cruelty-free skincare from Fleur & Bee. Now through May 14, get 50 percent off sitewide no code necessary at FleurandBee.com

Now through May 12, the brand is offering 30 percent off sitewide at KateSpade.com.

Outfit the whole family in brightly-colored, coordinating swim from cult-favorite brand Kenny Flowers. Now through May 12, use the code MOM15 for 15 percent off sitewide at KennyFlowers.com.

Get up to 70 percent off sitewide on maternity apparel favorites for a limited time at KindredBravely.com

For prenatal nutrition that goes beyond the bare minimum check out Needed prenatal vitamins and more. Now through May 13 new subscribers can get 25 percent off and a free gift with code MOTHERSDAY at ThisisNeeded.com

May 10-12 this beloved maternity clothing brand is offering 30 percent off aall orders with the code MOMDAY30 at PinkBlushMaternity.com.

Stock up on your furniture, bedding, decor and more to stock your nursery or transition that nursery to a big kid room with 50 percent off sale at PotteryBarnKids.com

This female-founded business offers bath and body products for adults and kids. Now through May 12, get up to 60 percent off the exclusive Mother’s Day collection Spongelle.com.

Storq makes thoughtfully designed clothing for pregnant and postpartum women. Now through May 14 take 30 percent off sitewide and up to 75 percent off sale at Storq.com.

Therabody provides percussive massagers to help ease all those aches and pains. For their Mother’s Day promotion, the brand is offering up $250 gifts to help mom relax and recharge at Therabody.com.

Mother’s Day Sales for the Home

Looking to spruce up your home? These Mother’s Day deals can help! Shop discounts on bedding, mattresses, furniture, home decor and much more.

The bedding brand is offering 20 percent off or more for a limited time at Buffy.co.

Courant offers wireless charging essentials for the home. Take 20 percent off during their Mother’s Day sale at StayCourant.com.

The brand makes bedding and adult sleepwear. For a limited time, take up to 30 percent off sitewide at CozyEarth.com.

Unhide makes cozy, vegan, faux-fur blankets perfect for days spent snuggling on the couch. For a limited time take up to 30 percent off select items at Unhide.com.

Skylight provides a simple and beautiful way to show off your family photos and display-worthy digital calendars to help you keep everything in order. Right now the brand is offering tiered discounts exclusively to Bump Readers. Frames starting at $119.99 (up to $20 Off), 15" Calendar starting at $249.99 ($50 Off), 10’’ Calendar starting at $139.99 ($20 Off). Use the code TheBumpSF at SkylightFrame.com

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