Many Americans Think Every Day Should Be Mother’s Day, Survey Finds

And many prioritize getting Mom a gift ahead of the day.
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profile picture of Nehal Aggarwal
April 21, 2022
young boy smiling while giving his mother flowers
Image: Evgeny Atamanenko/Shutterstock
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When it comes to it, few people look out for you the way Mom does. Moms are the ultimate superheroes, tirelessly giving day after day to their families—and many Americans recognize it.

A new survey conducted by OnePoll on behalf of Anagara, a fine jewelry brand, polled 2000 Americans and found that 60 percent believe Mother’s Day should be celebrated every day. In the survey, 86 percent said Mom was their best friend and 63 percent called moms “superheroes,” with the ability to gracefully solve any problem.

It’s no surprise that 84 percent of respondents said they prioritized getting Mother’s Day gifts, with 82 percent saying they love seeing Mom’s reaction and 75 percent admitting to hiding the presents to maintain the element of surprise. On average, the survey found Americans are spending around $300 on a gift, but two thirds acknowledged one doesn’t need to go above and beyond their budget.

When it comes to picking out a gift, 64 percent said they felt confident in their gifting choices, while 76 percent said they ask their Mom for preferences beforehand (and 74 percent of moms said they were okay with giving their kids options). The top presents respondents opted to buy? Personalized items like photo frames and blankets (37 percent), edible gifts like fruit arrangements and chocolate (36 percent) and things for the home like wine glasses (36 percent).

So how many moms are expecting a gift for Mother’s Day? The survey found 82 percent of moms expect a gift from their kids and/or partners, but 88 percent acknowledged they cared more about the thought than the actual present. Some of their favorite presents are actually acts of service, such as making dinner or cleaning the house, but 22 percent of moms said jewelry was also a safe bet.

“When it comes to getting Mom a gift she’s going to love, personalization is key. A custom piece always feels more thoughtful,” said Ankur Daga, CEO of Angara. “Jewelry is a timeless gift. She can wear it daily as a reminder that she is loved and then pass it on to someone she loves just as much when the time comes. A good piece of jewelry is an investment at first but lasts forever.”

Below, the survey’s findings for the top 10 items moms love getting:

  1. Homemade gifts
  2. Personalized gifts
  3. Chocolate, fruit arrangements or other edible gifts
  4. Gift cards and certificates
  5. Flowers
  6. Jewelry
  7. Electronics
  8. Household gifts
  9. Clothing and/or shoes
  10. Getaways and vacations

Looking for more ideas for Mother’s Day gifts ideas? Check out our gift guide.

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