31 AAPI-Founded Pregnancy and Kids Brands to Shop Now and Always

Support the AAPI community by putting the power of your dollar toward AAPI-owned businesses.
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Updated May 6, 2022
AAPI founded brands and business 2022
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The Asian American and Pacific Islander community has seen a distressing uptick in hate crimes since the COVID-19 pandemic. Showing solidarity and support for the AAPI community is important always, but especially now.

One clear way to help is to give back to organizations like Stop AAPI Hate, Asian Mental Health Collective, AAPI Women Lead and Asian Americans Advancing Justice.

Another way to help is to pay attention to where you spend your money. Put the power of your dollar toward supporting the AAPI community by shopping at AAPI-owned businesses. While the below list is just a drop in the ocean, it’s a place to start.

When founder Sweta Doshi couldn’t find adequate skincare options for her daughter’s eczema, she turned to organic coconut oil—a natural remedy that’s a strong part of her Indian heritage—to soothe her little one’s skin. With a line of clean, nourishing products, as well as adorable packaging, Bubbsi makes skincare healthy, easy and fun for the whole family.

Shop Bubbsi

Founder Joanna Linton realized she needed to start making herself a priority when she found herself caring for her newborn and toddler in a depressed emotional state postpartum. She went back to her roots and turned to a group of ingestible Chinese herbs to help ease tension and stress—and Rae’s Roots was born. The brand provides products made from clean, organic ingredients that help mamas take care of themselves, including teas for expectant and postpartum moms.

Elle Wang was looking for well-made maternity business attire while pregnant and working as a UN adviser and strategist. When she realized she had limited options, she created Emilia George, a line of high-end, sustainable and professional maternity clothing. The brand has already garnered quite a name for itself, not only due to its chic style, but also because almost all its fabrics are recycled, eco-friendly and free of harsh chemicals and additives.

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This L.A.-based kids’ clothing brand is inspired by founder Mownika Chawla’s Indian heritage. She created the brand on the belief that incorporating diverse fashion into a child’s everyday life can help inspire values like curiosity, love and appreciation for other cultures. Hava World offers dresses, onesies, adorable kurta sets, vests and much more.

Shop Hava

Dagne Dover was founded by three women—Melissa Mash, Deepa Gandhi and Jessy Dover—from different backgrounds, but with a common mission: to make lives easier through good design. The brand makes eco-friendly bags that offer lots of pockets to help keep even the busiest person organized and are perfect for parents on the go.

Founder Shelley Suh was unimpressed with the clothing options she found while pregnant and after giving birth—so she set out to create her own line of maternity clothing. Loyal Hana creates stylish, comfortable and practical garments to help women transition from pregnancy to postpartum to parenthood. Each item offers discreetly hidden zipper openings, soft, machine-friendly fabrics and chic silhouettes.

Modi Toys is founded by brother-sister duo Avani and Viral Modi. When Viral found out he was about to become a dad he wanted to get his daughter a gift upon her arrival—something she would be able to enjoy as a newborn and after. The pair came up with the idea of plush toys that are both cuddly and teach about Indian heritage. Along with the plush toys, the brand also offers ​​kids’ books and mantras, all of which help little ones celebrate Indian culture.

Shop Modi Toys

Anika Martirez’s Filipino lifestyle brand is made by women, for women. She launched the brand in 2016 with a clothing line of timeless, versatile pieces. At its core the brand aims to empower women, encourage support for Filipino craftsmanship and spread positivity. Plus, the brand places an emphasis on “slow fashion,” meaning they keep quantities limited, build high-quality pieces and produce as little waste as possible during the production process.

Shop Anika

Canadian company Loulou Lollipop was founded by twin sisters Eleanor and Angel. The brand gained popularity in 2015 after the successful launch of its original silicone Donut and Ice Cream teethers. Now, with stores across North America, the brand offers their hit silicone teethers, as well as bibs, swaddles, apparel and more.

After the birth of her first child, founder Ying Liu found it increasingly difficult to leave her newborn with caregivers so she could go to work. She decided to pivot her career to one that allowed her to be there for all the big moments in her child’s life. So, she quit her bank job to open a retail store that sold quality baby products. Since then, both Liu’s family and brand have grown. Today, the brand offers apparel and accessories for babies, toddlers and even adults.

Shop Kyte Baby

Helen Lo was looking for a bag that would keep up with her frequent travels without exacerbating her back issues. The options she found were either too heavy, too frumpy, tech-y or overpriced. So, she, along with her two sons, set out to create her own line of bags. Lo & Sons offers functional, stylish, high-quality bags that make staying organized on the go a breeze.

Shop Lo & Sons

Sarah Paiji Yoo embarked on a journey to use less single-use plastic after becoming a mom. Wanting to do her part to help the environment (and its people), Yoo, together with Syed Naqvi, co-founded Blueland to help make it easier and more affordable for people to be more environmentally friendly. The brand is B. Corp certified, meaning it’s met the highest standards of social and environmental performance and transparency, and offers sustainable soaps, laundry detergents, sprays, bottles and more.

Shop Blueland

Hsiang-Yu Chen started her business with one goal: To create something that could continuously generate profit to support charitable organizations, specifically ones for childhood cancer research. The brand offers adorable blankets for babies and adults alike. As of December 2021, Honey Lemonade has donated $14,000 to various organizations supporting childhood cancer research.

Gielene Dela Cruz Wagas launched Shop Dela Gold in 2018. Her love for gold began after she inherited her first gold necklace from her parents. Her brand is inspired by her Filipino heritage, and all the pieces are unique and handmade in L.A.

Co-founder Jennifer Tsay wanted to make it easier to link quality photographers with people looking to book photoshoots. She launched Shoott in the summer of 2018 in New York City, which has now expanded nationwide and boasts a team of photographers that have worked with brands like Forbes, Elle, GQ, The Cut, V Magazine, Buzzfeed and more.

Shop Shoott

When Lin Chen founded Pink Moon in 2017 she wanted to help brands that were striving to create a better beauty industry. The NYC-based consultancy works solely with female-founded brands that value sustainability, philanthropy and holistic wellness. Her inspiration and mission? To first and foremost encourage genuine self-love and self-care for women. To help with that, their website offers wellness products, including skincare, bath and body products and items for the home.

Shop Pink Moon

Amanda Stewart was tired of seeing her son in his favorite “Thomas the Train” shirt day after day. So, she started making shirts they both liked, with designs that incorporated some of his favorite things. What started out as screen-printed tees has grown into Mochi Kids, a brand that offers adorable apparel for babies and toddlers. Since the beginning, Mochi Kids has given back to causes that fight for racial equity, voting rights, women’s health and more.

The name ‘ilha” comes from founder Michelle Hsu’s parents’ native country of Taiwan. (It was named ‘Ilha Formosa,” meaning “beautiful island,” by Portuguese sailors in the 1500s.) Wanting to honor her heritage, Hsu named her company ILHA Candles. The brand offers handcrafted candles with cotton wicks, natural soy wax and toxin free fragrances.

Founded by Pinky Patel—a clinical pharmacist, experienced personal trainer and pre- and postnatal corrective exercise specialist—the SnapBack aims to offer women information on pre- and postnatal fitness and health. While pregnant, Patel quickly realized there was a lack in the resources and support she needed to relieve stress and be well-informed about her rapidly changing body. The SnapBack offers a safe community, simple resources and evidence-based methods that help restore a sense of self, both physically and, more importantly, mentally.

Pallavi Golla’s family likes to stay active. But during family outings, Golla realized that while she remained dry in her clothing, her son quickly became sweaty and damp in his. When her search for suitable outdoor baby clothes turned up fruitless, she decided to launch her own line. Lark Adventurewear clothing is made with the brand’s exclusive Softek™ bamboo blend that’s both breathable, moisture-wicking and up to UPF 50+ Sun Safe. Plus, the clothes are super soft, tagless, stain-resistant and functionally designed to make both kids and parents happy.

Designer Ali Heiss lives by a minimalist philosophy—and it’s something she’s brought into her jewelry design. As an adoptee, Ali struggled with finding her true sense of self. But her mom made it a priority to help her and teach her that character and identity are not defined by others. Each Amarilo jewelry box is inscribed with one of Ali’s favorite quotes from Chinese philosopher Lao Tzu: “Because she competes with no one, no one competes with her.” The brand offers delicate, timeless pieces that are sure to please every style.

Founded by Jhoanna Belfer, a Filipina-American poet and former hospitality executive, Bel Canto Books is a women and POC-owned independent bookstore in Long Beach, California. The store offers a curated selection of fiction, nonfiction and kids’ books organized around monthly themes that celebrate books by women and people of color. You can order their books through

Habbi Habbi offers kids’ books that seek to teach diversity, inclusion, self-confidence, empathy, resilience and more. Plus, the books, broken down by levels of words, phrases, sentences and stories, also help teach kids Chinese, English or Spanish. The company was founded by Hanna Chiou and Anne-Louise Nieto with one simple goal: To help teach kids the values that were important to them. Recently, the brand also launched a digital reading wand that allows access to Habbi Habbi’s full library.

Growing up bilingual wasn’t always easy for founder Via Tendon, but looking back, she’s grateful for her experience. She started Metta Play to help teach kids languages, yoga and how to take care of their mental health. The brand offers bilingual cards that include affirmations and yoga poses to help promote learning, empathy and cultural awareness. Metta Play also focuses on increasing representation for the next generation and aims to make sure each child is represented in its products. Plus, the brand donates 10 percent of its profits to kids in need.

Etsy is an online marketplace for artisans and small businesses all over the globe. In honor of AAPI Heritage Month, Etsy has curated a page that supports the artistry of its Asian American and Pacific Islander community.

Shop Etsy

Florence Nacio, Earth Baby’s founder, has over four decades of experience researching health and beauty formulations. With all her experience, she wanted to fill a gap in the market and create a product line that was committed to using certified organic fruit and vegetable-based ingredients. The goal? To create products that were non-toxic, gentle and effective for baby’s delicate skin. All Earth Baby products are pediatrician and dermatologist-approved and recommended, as well as reef-friendly. Good for baby, good for the environment.

Lollaland was founded by parents Hanna and Mark Lim after they noticed a need in the market for effective toddler straw sippy cups. The duo founded the Lollacup, a straw cup that’s easy to use and clean, safe and visually appealing. They pitched their idea on Shark Tank in 2012 and have since grown into an award-winning business that offers several products for babies and toddlers that are innovative, thoughtfully-designed, well-packaged and, most importantly, fun.

Shop Lollaland

Rael was founded in 2017 by three women originally from South Korea, including the company’s CEO Yanghee Paik. The women found a lack of quality feminine care in the United States and set out to create their own line by combining high-quality US materials with innovative Korean manufacturing technology. The result is a line of safe and effective products—including pads, tampons, vulva wipes, heating patches, acne patches and more—that support women through all phases of their cycle.

Shop Rael

More Sunday was founded by Danielle Wu in 2017 after she realized she wanted to live a healthier and more fulfilling life. On her quest to become healthier, Wu discovered fabric toxicity and learned some items of clothing are made with synthetic toxins that can harm our body and skin. Wanting to decrease her chemical exposure and find a solution that was both good for her and the environment, she turned to silk. Her goal? To help people feel their best so they’re inspired to do better for themselves, their loved ones and the planet. The brand makes silk robes, pajamas and sleep accessories, as well as offers numerous gifting options.

Co-founders Shubham Issar and Amanat Anand—both originally from New Delhi, India—met at Parsons School of Design, where they were studying how to design for social change. The pair discovered that over 50 percent of infectious diseases that lead to fatalities in kids under 5 can be avoided by hand washing with soap. Wanting to make this activity fun for young kids, the pair founded SoaPen, a hand soap pen that allows kids to draw all over their hands with soap. The best part? Parents can check if their child actually washed their hands by checking for leftover marks. So far, the SoaPen has won the UNICEF ‘Wearables for Good’ Challenge, been listed on Forbes 30 Under 30, appeared on Shark Tank and won a James Dyson Award. Plus, SoaPen helps create awareness for hand washing around the world, and for every purchase made the company donates soap or a percentage of profits to partner organizations working to support children’s health and hygiene.

Shop SoaPen

Deepica Mutyala wanted to create a platform for those under-represented in the beauty industry. She went viral in 2015 for a makeup hack that showed how to cover under-eye circles and officially launched her beauty brand, Live Tinted, in 2018. The brand is driven, above all else, by its goals to be inclusive, kind and thoughtful. Best known for its color corrector, Live Tinted offers a range of makeup products that are versatile, easy to use and, most importantly, celebrate everyone’s individual shades and hues.

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