36 AAPI-Founded Pregnancy and Kids Brands to Shop Today and Everyday

You may know her as the star of Pretty Little Liars but Shay Mitchell—who is of Scottish, Irish and Filipino descent—is also a mom of two and founder of luxury luggage brand BÉIS. Alongside chic suitcases and travel accessories, the brand also creates diaper bags, toddler backpacks and mini roller cases for the smallest member of your family. This company is all about helping people create memories and feel empowered while on the go. They have also introduced a resale program to encourage circular fashion practices and help the environment.

Amanda Stewart was tired of seeing her son in his favorite “Thomas the Train” shirt day after day. So, she started making shirts they both liked, with designs that incorporated some of his favorite things. What started out as screen-printed tees has grown into Mochi Kids, a brand that offers adorable apparel for babies and toddlers, which have been created from materials sourced in the United States. They have also expanded their range to include toys, craft supplies and even home decor. Since the beginning, Mochi Kids has given back to causes that fight for racial equity, voting rights, women’s health and more.

Founders Steve and Anne are true pioneers: together, they have created the world's USDA-certified and non-GMO Project verified seaweed snacks! Seaweed is a staple in Annie’s culture, and has long been praised for its nutritious value—it's got plenty of vitamin C, iron, calcium, vitamin A and more. Plus, it's also sustainable to grow. Gimme Seaweed is the same seaweed used to make sushi, and has a delightfully crunchy texture that your kiddos will love. You can choose from a few different flavors: sea salt, avocado oil, olive oil, chili lime, Korean BBQ, teriyaki, toasted sesame and wasabi.

Founded in 2019 by Ajay Mehta, Birthdate Co. is the number one astrology gift brand. For Mehta, spiritual wellness started with the Kundli, a traditional horoscope book often given to children in India that offers a roadmap to their future. This deep-rooted history informed his connection to astrology and numerology and led to the creation of the Birthdate Book, a made-to-order hardcover book that illustrates your unique astrological birth chart. This mystical lineup also includes personalized candles and jewelry inspired by the stars on the day you were born.

A mom of four, ex-Google exec and MacArthur Genius Award-winner who inspired the first STEM Barbie, Yoky Matsuoka knows how hard it is to juggle career and family. To help busy parents get it all done so they can spend more time with their families, Yoky created The Yohana Membership, the first-ever concierge service that matches families with a team of specialists (backed by AI) to tackle your household to-do list. In a world where there seems to be an endless mountain of parenting duties, Yohana boasts a track record of saving parents up to eight hours a month.

Modi Toys is founded by brother-sister duo Avani and Viral Modi. When Viral found out he was about to become a dad he wanted to get his daughter a gift upon her arrival—something she would be able to enjoy as a newborn and after. The pair came up with the idea of plush toys that are both cuddly and spark interest in children about their Indian heritage. Along with the plush toys, the brand also offers kids’ books and mantras, all of which help little ones celebrate Indian culture. All of their manufacturing takes place in India, with sustainable materials, and all their employees receive a fair living wage.

If you have sensitive skin, you’ll love the ethos behind the brand Tower 28 Beauty. Founder and CEO Amy Liu has struggled with eczema for her entire life, trying all the different clinical brands on the market with no success. So, she leveraged her 15+ years of experience in the beauty industry to try and find a solution for herself and others, “creating a safe space” for all skin types. This brand is even featured on our roundup of pregnancy-safe makeup!

Anika Martirez’s Filipino lifestyle brand is made by women, for women. She launched the brand in 2016 with a clothing line of timeless, versatile pieces. Their effortlessly stylish collections include clothing that is meant to give the wearer a sense of brightness and joy, like they’re on vacation—and they even have options for your little one. At its core, the brand aims to empower women, encourage support for Filipino craftsmanship and spread positivity. Plus, the brand places an emphasis on “slow fashion,” meaning they keep quantities limited, build high-quality pieces and produce as little waste as possible during the production process.

Canadian company Loulou Lollipop was founded by twin sisters Eleanor and Angel. The brand gained popularity in 2015 after the successful launch of its original silicone Donut and Ice Cream teethers. Now, with stores across North America, the brand offers their hit silicone teethers, as well as bibs, swaddles, apparel and more. Added bonus—with every LouLou Lollipop purchase, one percent of the proceeds is donated to a nonprofit of your choice. The team wants to make an impact on the world today for the future generations.

Helen Lo was looking for a bag that would keep up with her frequent travels without exacerbating her back issues. The options she found were either too heavy, too unfashionable, tech-y or overpriced. So, she, along with her two sons, set out to create her own line of bags. Lo & Sons offers functional, stylish, high-quality bags that make staying organized on the go a breeze. This family-owned business is also passionate about sustainability, and ensures that each of their bags and their packaging are made with eco-friendly cotton, recycled nylon and gold-rated leather.

When founder Sweta Doshi couldn’t find adequate skincare options for her daughter’s eczema, she turned to organic coconut oil—a natural remedy that’s a strong part of her Indian heritage—to soothe her little one’s skin. With a line of clean, nourishing products, as well as adorable packaging, Bubbsi makes skincare healthy, easy and fun for the whole family, to help you create a nightly ritual with you and your little one during bathtime. Their bottles are also meant to be refilled and reused, to reduce single-use plastic and reduce costs.

Sarah Paiji Yoo embarked on a journey to use less single-use plastic after becoming a mom. Wanting to do her part to help the environment (and its people), Yoo, together with Syed Naqvi, co-founded Blueland to help make it easier and more affordable for people to be more environmentally friendly. The brand is B. Corp certified, meaning it’s met the highest standards of social and environmental performance and transparency, and offers sustainable soaps, laundry detergents, sprays, bottles and more. Their handy products will also make your day-to-day a lot easier and keep your home clean and fresh.

Hsiang-Yu Chen started her business with one goal: to create something that could continuously generate profit to support charitable organizations, specifically ones for childhood cancer research. Hsiang-Yu combines her engineering background and self-taught pattern-making skills to bring hope, joy and smiles to kids. The brand offers adorable blankets for babies and adults alike, as well as bedding, covers and accessories. As of September 2024, Honey Lemonade has donated $30,000 to various organizations supporting childhood cancer research.

Getting your kiddos to floss can be an all-out war sometimes. To make it easier to foster good dental habits young, sisters Cat and Chrystle Cu have created a whole suite of kid-friendly dental products, from the Cocofloss Happiness Set to fun Confetti Cake floss and a refillable plastic flosser for toddlers. Their range has even expanded to include products for adults. Born and raised in the Philippines, Cat and Chrystle came to the US in the ’70s as young adults and started their brand to bring a soothing, ultra-cleansing, eco-friendly oral care into the dental space. Chrystle, a dentist in California, also works with Philos Health, a nonprofit that provides medical and dental care to the island’s underserved, rural communities in the Philippines.

Deepica Mutyala wanted to create a platform for those under-represented in the beauty industry. She went viral in 2015 for a makeup hack that showed how to cover under-eye circles and officially launched her beauty brand, Live Tinted, in 2018. The brand is driven, above all else, by its goals to be inclusive, kind and thoughtful. Best known for its color corrector, Live Tinted offers a range of makeup products that are versatile, easy to use and, most importantly, celebrate everyone’s individual shades and hues.

Gielene Dela Cruz Wagas launched Shop Dela Gold in 2018. Her love for gold began after she inherited her first gold necklace from her parents, and this passion has helped her business grow and thrive. Her brand is inspired by her Filipino heritage, and all the pieces are unique and handmade in LA. They are crafted from 14k-18k gold, to ensure that they last a lifetime, and would make fantastic heirloom pieces to be passed down through your family.

Co-founder Jennifer Tsay wanted to make it easier to link quality photographers with people looking to book photoshoots. She launched Shoott in the summer of 2018 in New York City, which has now expanded nationwide and boasts a team of photographers that have worked with brands like Forbes, Elle, GQ, The Cut, V Magazine, Buzzfeed and more. Clients will be able to take advantage of dramatically reduced upfront costs and receive top-quality service, while their photographers are able to make new business connections and further their portfolios. It's a win-win.

When Lin Chen founded Pink Moon in 2017 she wanted to help brands that were striving to create a better beauty industry. The NYC-based consultancy works solely with female-founded brands that value sustainability, philanthropy and holistic wellness. Her inspiration and mission? First and foremost, to encourage genuine self-love and self-care for women. To help with that, their website offers wellness products, including skincare, bath and body products and items for the home. They also donate 1 percent of each sale to their charity partners, so you can feel like you are making a difference while supporting this female-led company.

Mom and entrepreneur Lucy Chalmeton moved to LA with her family after living in New York, Paris, Shanghai and Beijing for many years. After the birth of her daughter, Chalmeton noticed a gap in the market for stylish and functional nursing clothes for moms that like to keep active. And so, Sweat and Milk was born. The brand offers sporty nursing and pumping bras as well as activewear with easy breastfeeding access. They’ve even branched out into knitwear, dresses and jumpsuits.

Raised in India, Kshama partnered with early childhood expert Akhila to found Indigrow, a company dedicated to creating colorful and fun books, decor, festival kits and more designed to inspire play and conversation about identity, diversity and inclusivity. Check out Indigrow’s wide variety of play and learning bundles made for ages 0 to 6 for the perfect gift for your next baby shower. Keep in mind, though, that they only ship to Singapore and India.

The name “ilha” comes from founder Michelle Hsu’s parents’ native country of Taiwan. (It was named “Ilha Formosa,” meaning “beautiful island,” by Portuguese sailors in the 1500s.) Wanting to honor her heritage, Hsu named her company ILHA Candles. The brand offers handcrafted candles with cotton wicks, natural soy wax and toxin-free fragrances. They’ve even come out with a Jasmine Green Tea candle in collaboration with TaiwaneseAmerican.org to celebrate the Taiwanese American community.

Elle Wang was looking for well-made maternity business attire while pregnant and working as a UN adviser and strategist. When she realized she had limited options, she created Emilia George, a line of high-end, sustainable and professional maternity clothing. The brand has already garnered quite a name for itself, not only due to its chic style, but also because almost all its fabrics are recycled, eco-friendly, and free of harsh chemicals and additives. You’ll also be able to find pregnancy care kits, baby gear and skincare products on their site, too.

Pallavi Golla’s family likes to stay active. But during family outings, Golla realized that while she remained dry in her clothing, her son quickly became sweaty and damp in his. When her search for suitable outdoor baby clothes turned up fruitless, she decided to launch her own line. Lark clothing and pajamas are made with the brand’s exclusive Softek bamboo blend that’s both breathable, moisture-wicking and up to UPF 50+ Sun Safe. Plus, the clothes are super soft, tagless, stain-resistant and functionally designed to make both kids and parents happy.

Founded by Jhoanna Belfer, a Filipina-American poet and former hospitality executive, Bel Canto Books is a women- and BIPOC-owned independent bookstore in Long Beach, California. The store offers a curated selection of fiction, nonfiction and kids’ books organized around monthly themes that celebrate books by women and people of color. Encouraging your little one to start reading early is super important, and they’ll gain a better understanding of the world and themselves with every page. You can order their books through their storefront on Bookshop.org.

Growing up bilingual wasn’t always easy for Indonesian-American founder Via Tendon, but looking back, she’s grateful for her experience. She started Metta Play to help teach kids languages, yoga and how to take care of their mental health. The brand offers bilingual cards that include affirmations and yoga poses to help promote learning, empathy and cultural awareness. Metta Play also focuses on increasing representation for the next generation and aims to make sure each child is represented in its products. Plus, the brand donates 10 percent of its profits to kids in need.

Dagne Dover was founded by three women—Melissa Mash, Deepa Gandhi and Jessy Dover—from different backgrounds, but with a common mission: to make lives easier through good design. The brand makes eco-friendly bags that offer lots of pockets to help keep even the busiest person organized and are perfect for parents on the go. They’re also really committed to reducing their impact on the environment, so all their bags are 100% vegan, and they have a resale program so they minimize the waste being sent to landfills.

Habbi Habbi offers kids’ books that seek to teach diversity, inclusion, self-confidence, empathy, resilience and more. Plus, the books, broken down by levels of words, phrases, sentences and stories, also help teach kids Chinese, English or Spanish. The company was founded by Hanna Chiou and Anne-Louise Nieto with one simple goal: to help teach kids the values that were important to them, while also encouraging them to learn a new language. The brand also has a digital reading wand that allows readers to tap on the books to hear words, phrases and sound effects. Just like magic!

Florence Nacio, Earth Baby’s founder, has over four decades of experience researching health and beauty formulations. When she became a grandmother, she decided to put her wealth of experience to work and fill a gap in the market to create a product line that was committed to using certified organic fruit and vegetable-based ingredients. The goal? To create products that were non-toxic, gentle and effective for baby’s delicate skin. All Earth Baby bath products are pediatrician and dermatologist-approved and recommended, as well as reef-friendly. Good for baby, good for the environment.

Lollaland was founded by parents Hanna and Mark Lim after they noticed a need in the market for effective toddler straw sippy cups. The duo founded the Lollacup, a straw cup that’s easy to use and clean, safe and visually appealing. They pitched their idea on Shark Tank in 2012 and have since grown into an award-winning business that offers several products for babies and toddlers that are innovative, thoughtfully-designed, well-packaged and, most importantly, fun.

When Stephanie and Dennis were looking for a kid’s clock for their two nieces, they realized that there was a gap in the market for high-quality electronics that were not only functional, but fun! So, they set out to create a children’s sleep trainer and alarm clock, and Little Hippo was born. Now, they sell the cutest clocks that will help even the smallest early risers sleep in a bit longer, and have also expanded their range to include nursery night lights, humidifiers and potty trainers, all at a reasonable price.

Rael was founded in 2017 by three women originally from South Korea, including the company’s CEO Yanghee Paik. The women found a lack of quality feminine care in the United States and set out to create their own line by combining high-quality US materials with innovative Korean manufacturing technology. The result is a line of safe and effective products—including pads, tampons, vulva wipes, heating patches, acne patches and more—that support women through all phases of their cycle, in a holistic way.

More Sunday was founded by Danielle Wu in 2017 after she realized she wanted to live a healthier and more fulfilling life. In her quest to become healthier, Wu discovered fabric toxicity and learned some items of clothing are made with synthetic toxins that can harm our body and skin. Wanting to decrease her chemical exposure and find a solution that was both good for her and the environment, she turned to silk. Her goal has always been to help people feel their best so they’re inspired to do better for themselves, their loved ones and the planet. The brand makes silk robes, pajamas and sleep accessories, as well as offers numerous gifting options.

Co-founders Shubham Issar and Amanat Anand—both originally from New Delhi, India—met at Parsons School of Design, where they were studying how to design for social change. The pair discovered that over 50 percent of infectious diseases that lead to fatalities in kids under 5 can be avoided by hand washing with soap. Wanting to make this activity fun for young kids, the pair founded SoaPen, a hand soap pen that allows kids to draw all over their hands with soap. The best part? Parents can check if their child actually washed their hands by checking for leftover marks. So far, the SoaPen has won the UNICEF ‘Wearables for Good’ Challenge, been listed on Forbes 30 Under 30, appeared on Shark Tank and won a James Dyson Award. Plus, SoaPen helps create awareness for hand washing around the world, and for every purchase made the company donates soap or a percentage of profits to partner organizations working to support children’s health and hygiene.

Established in 2015, Hawaiian skincare brand Honua was founded by Kapua Browning when the demand for her locally-crafted beauty products outgrew her treatment room. Having grown up on the island of O’ahu, Kapua started to see the effect that the sun and sea had on her skin and set out to find a solution, turning to traditional Hawaiian medicine, herbs and healing practices. You’ll be able to choose from their cleansing creams, face mists and body oils (among others), to get that “Honua glow.” You can also rest assured that your support of their business will also support the planet—every purchase puts money towards the planting of native trees.

Etsy is an online marketplace for artisans and small businesses all over the globe. In honor of AAPI Heritage Month, Etsy has curated a page that supports the artistry of its Asian American and Pacific Islander community. You can find loads of great products for both you and baby, whether that’s a beautifully illustrated picture book about little Priya discovering her Indian heritage, a stylish bok choy hair claw or a boba plushie.

Born from a desire to teach their children about the values and heritage of their ancestors, two families came together to create a brand that celebrates their Polynesian culture. The Maseo and Valikoula families started Island Pepe (pepe is the Polynesian word for “baby”), to supply quality baby products that are all designed and printed in Australia. Alongside baby blankets, onesies, playmats and bags, they also offer a collection of board books in Tongan and Samoan, with English translations, to teach your tot about these beautiful South Pacific languages.