There's Now Underwear That Protects Dad From Kids’ Kicks

Dads are going nuts over this.
ByAshley Edwards Walker
Contributing Writer
Published
Jun 2018
frida men's underwear helps protect against baby kicking

This year, the most popular Father’s Day gift wasn’t new golf shoes or a “#1 Dad” coffee mug. It was a pair of underwear that sold out in less than 24 hours and already has a waiting list with thousands of names.

Why? It turns out, when you’re a dad, the hits just keep on coming. Sure, cuddling your kids is super-cute, but unexpected kicks and jabs can be downright dangerous for unprotected dads. Which is why so many people are excited about a new style of underwear from FridaBaby, designed for the specific purpose of protecting the family jewels.

“You know how a kid comes by and he swoops your nuts?” says Splitting Up Together star Oliver Hudson in a promo video for FridaBalls, the world’s first kid-proof underwear. “He ball taps you and you just crumble to the ground? That’s not going to happen anymore.” Dads, rejoice!

FridaBalls are boxer briefs that come with a reinforced protective front pouch to soften any blows from little feet, knees and elbows. (Your Saturday morning snuggles just got a whole lot safer.) They also boast a never-slip waistband, “because crack is always wack,” and a patent-pending “Heirloom Conservation Technology.”

As hilarious as this is, it’s also a serious business venture. Each pair retails for $28, which seems pricey—but based on the response so far, they must be worth it.

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