These Are the Top Halloween Trends on Etsy for 2020
If you’re already looking forward to Halloween, you’re not alone. According to Etsy’s 2020 Halloween Trend Guide, many people are already figuring out how to safely reimagine the beloved holiday for the “new normal.”
According to Etsy’s search data, people are shopping even earlier for Halloween, with a 27 percent increase in searches on Etsy for Halloween items. Below, a full breakdown of their findings, along with products you can shop for each.
In terms of costume trends, Halloween face masks, a seamless way to incorporate safety into costumes, have risen greatly in popularity, with a 172 percent jump in searches between July and August.
Similarly, many families are also opting to stay indoors this year and in search of Halloween pajamas, which have seen a 206 percent increase in searches. Plus, searches for accents to help people stand out on video chat calls have also seen an increase, with a 68 percent increase in searches for Halloween earrings and a 23 percent increase in searches for Halloween brooches.
Halloween Face Masks
KzakkKreations Toddler Face Mask, up to $12, Etsy.com
Proteknit Halloween Face Mask, up to $33, Etsy.com
Shop Bunny Bear Fall Family Pajamas, up to $40, Etsy.com
Premium Soft Threads Matching Halloween T-Shirts, up to $27, Etsy.com
Haru Aki Shop Kids Lion Pajamas, $20, Etsy.com
Halloween Accent Accessories
A Is for Alice Shop Mermaid Sequin Cape, $41, Etsy.com
Baby Shop By Julia Halloween Baby Hats, up to $14, Etsy.com
Marching Mae Creations Boys Halloween Bowtie, $11, Etsy.com
Outdoor Halloween Decor
In terms of Halloween decor, Etsy has seen a 51 percent increase in searches for Halloween and trick-or-treat signs, as well as a 33 percent increase in searches for outdoor Halloween decor, including doormats, custom pumpkin items and Halloween wreaths. According to the data, it seems people are prioritizing decor to maintain the Halloween spirit, even while maintaining a safe social distance.
Summerlin Creative Co. Halloween Hand Sanitization Station Sign, $5, Etsy.com
Paper and Cake Halloween Yard Sign, up to $75, Etsy.com
Willow Lane Paperie Drive-By-Trick-or-Treat Invite, $6, Etsy.com
Outdoor Halloween Home Decor
Burlap Blooms Halloween Wreath, up to $129, Etsy.com
Nickel Designs Shop Halloween Doormat, $48, Etsy.com
The Lettering Studio Personalized Pukmpkin Decor, up to $44, Etsy.com
Haagmade Skeleton Arm Lawn Decoration, $55, Etsy.com