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These Are the Top Halloween Trends on Etsy for 2020

2020 has been a year, and everyone’s gearing up for the holidays a little early.
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By Nehal Aggarwal, Editor
Updated September 23, 2020
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Image: Courtesy Etsy

If you’re already looking forward to Halloween, you’re not alone. According to Etsy’s 2020 Halloween Trend Guide, many people are already figuring out how to safely reimagine the beloved holiday for the “new normal.”

According to Etsy’s search data, people are shopping even earlier for Halloween, with a 27 percent increase in searches on Etsy for Halloween items. Below, a full breakdown of their findings, along with products you can shop for each.

Costume Trends

In terms of costume trends, Halloween face masks, a seamless way to incorporate safety into costumes, have risen greatly in popularity, with a 172 percent jump in searches between July and August.

Similarly, many families are also opting to stay indoors this year and in search of Halloween pajamas, which have seen a 206 percent increase in searches. Plus, searches for accents to help people stand out on video chat calls have also seen an increase, with a 68 percent increase in searches for Halloween earrings and a 23 percent increase in searches for Halloween brooches.

Halloween Face Masks

KzakkKreations Toddler Face Mask, up to $12, Etsy.com

Proteknit Halloween Face Mask, up to $33, Etsy.com

Baby Mummy Face Mask, $11, Etsy.com and Baby Mummy Costume, $68, Etsy.com

Halloween Pajamas

Shop Bunny Bear Fall Family Pajamas, up to $40, Etsy.com

Premium Soft Threads Matching Halloween T-Shirts, up to $27, Etsy.com

Haru Aki Shop Kids Lion Pajamas, $20, Etsy.com

Halloween Accent Accessories

A Is for Alice Shop Mermaid Sequin Cape, $41, Etsy.com

Baby Shop By Julia Halloween Baby Hats, up to $14, Etsy.com

Marching Mae Creations Boys Halloween Bowtie, $11, Etsy.com

Outdoor Halloween Decor

In terms of Halloween decor, Etsy has seen a 51 percent increase in searches for Halloween and trick-or-treat signs, as well as a 33 percent increase in searches for outdoor Halloween decor, including doormats, custom pumpkin items and Halloween wreaths. According to the data, it seems people are prioritizing decor to maintain the Halloween spirit, even while maintaining a safe social distance.

Halloween Signs

Summerlin Creative Co. Halloween Hand Sanitization Station Sign, $5, Etsy.com

Paper and Cake Halloween Yard Sign, up to $75, Etsy.com

Willow Lane Paperie Drive-By-Trick-or-Treat Invite, $6, Etsy.com

Outdoor Halloween Home Decor

Burlap Blooms Halloween Wreath, up to $129, Etsy.com

Nickel Designs Shop Halloween Doormat, $48, Etsy.com

The Lettering Studio Personalized Pukmpkin Decor, up to $44, Etsy.com

Haagmade Skeleton Arm Lawn Decoration, $55, Etsy.com

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