Janie and Jack’s New Online Shop Aims to Uplift Black Creatives

In partnership with Brown Girls Do Ballet, The Conscious Kid and Shyv.
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By Nehal Aggarwal, Editor
Updated February 4, 2021
children's brand janie and jack features black owned businesses, pictured here are some of those products
Image: Courtesy Janie and Jack

Several brands have committed to highlighting Black-Owned businesses in honor of Black History Month—an endeavor that will hopefully continue to carry on past February—including popular kids’ brand Janie and Jack.

The brand shared their ongoing commitment to teach kids about kindness, unity, anti-racism and love, as well as to lift up creatives of color. In keeping with that commitment, Janie and Jack has launched a new online shop that features special products from Black-owned businesses and Black designers and artists. The shop also includes exclusive styles created in partnership with Brown Girls Do Ballet, a division of Brown Girls Do and a philanthropic organization that celebrates and promotes diversity in ballet in underrepresented communities. Three shirts in the collection, priced from $32 to $42 incorporate the org’s signature ballerina graphics.

Along with the collection, Janie and Jack is also adding Black history books to their online library, curated by The Conscious Kid. The brand will host special storytimes on their IGTV, in continuation with their GoodBooks Series, to help promote healthy racial identity development in young kids.

In addition to partnerships with Brown Girls Do Ballet and The Conscious Kid, the online shop also includes products from Shyv, a Black-owned skincare brand created for kids by a child model from the Janie and Jack x Harlem’s Fashion Row campaign.

To check out the full collection and learn more about what Janie and Jack is doing to help create lasting change, visit

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