Best Baby Clothing Brands for Every Wardrobe Need
Every new parent goes through a learning curve. You learn new phrases like “four-month sleep regression” and “mastitis,” you come to understand why diapers are sold in bulk, and you realize the value of well-designed baby clothes and booties that actually stay on. So where can you find the best baby clothes?
Sure, you can hit up tons of baby boutiques and big-box stores in search for the perfect items, or spend countless hours scrolling through online picks. But to save you time (and stress), we’ve put together a cheat sheet of the brands with the best baby clothes for different needs, whether you’re looking for organic baby clothes, the perfect preemie outfits or the best bodysuits in town.
In this article:
Best brands for baby onesies
Best brands for newborn clothes
Best brands for cheap baby clothes
Best brands for baby booties
Best brands for baby swimsuits
Best brands for organic baby clothes
Best brands for gender-neutral baby clothes
Best brands for preemie baby clothes
Best brands for trendy baby clothes
Best brands for baby winter clothes
Best brands for baby pajamas
Best brands for funny baby clothes
Here’s something you may not have known: “Onesie” is actually a term trademarked by Gerber (yes, the brand primarily known for their baby foods), although plenty of clothing purveyors ignore that fact. Technically, those snap-at-the-crotch one-piece T-shirts from any other brand are called “bodysuits”—and once you Google that search term, a whole new world opens up. They’re a classic baby clothing staple, and for good reason: They’re easy to get on and off, comfy for babies young and old, tend to be inexpensive and can be styled in a variety of ways. You’ll find baby onesies and bodysuits in nearly every baby clothing store, but these are a few of our top favorite brands.
The OG brand has super-soft baby onesies in a variety of cute patterns and a huge size range, from newborn to 4T, making this your go-to brand for years to come. What with drool, spit-up, flying flood and huge blowouts, babies can go through several onesies a day; thankfully, Gerber offers multipack deals, giving you plenty to put in baby’s drawer—and your diaper bag, and your purse, and your car. Seriously, they go through that many.
*Shop Gerber baby onesies: GerberChildrensWear.com
Gymboree—a longtime favorite retailer that recently relaunched its baby collection with a new contemporary look—is another top brand for baby bodysuits. Moms love the soft fabrics and the fact that they hold up well wash after wash. Plus, their super-cute patterns and adorable sayings (like “born to be me” “I woke up looking this cute”) add some attitude to your infant’s everyday look.
Shop Gymboree bodysuits: Gymboree.com
When it comes to bodysuits and footies, Milkbarn is a standout brand for eco-friendly fabrics and beautiful all-over prints, from lemon branches and grapefruit slices to foxes, cheetahs, deer and more. Made from bamboo and organic cotton, Milkbarn one-pieces are incredibly soft and stretchy and offer plenty of room for baby to grow. You can find this brand in local boutiques and online retailers.
Shop Milkbarn bodysuits: Amazon.com
People might gift you 0-3 month size baby clothing, but if you’re expecting, it’s hard to know how big baby is actually going to be. And if your little one is really, well, little, newborn clothes will likely offer the best fit. Another key feature that separates newborn clothes from the rest is access. A newborn will still have an umbilical cord stump for a couple weeks, so wrap tops and one-pieces that can be taken on and off without irritating the stump are a smart wardrobe choice. Some parents also prefer newborn clothes with full zippers or snaps, so they can dress baby without pulling clothes up over the head. Our top brands for newborn clothes offer comfy, cozy clothings without rough seams or awkward buttons that could irritate an infant’s sensitive skin.
Monica + Andy
A new brand with plenty of fashion-forward options, Monica + Andy is an ideal place to find some of the best baby clothes. Their offerings are made from organic cotton (only the most trustworthy fabrics for your little one) and are becoming known for their kimono-style tops and rompers, adorable newborn hats and swaddle blankets. They even sell layettes (bundles of newborn essentials) for parents-to-be who appreciate lively prints and patterns.
Shop Monica + Andy newborn clothes: MonicaandAndy.com
For cozy footed one-pieces with easy on-off zippers and snuggly newborn hats (with adorable bear ears, of course), Gap is a top choice. They even offer an organic line for new parents wary of what touches baby’s skin. You’ll find lots of soft fabrics, sweet patterns and pastel colors here, in sizes great for newborns up to 7 pounds as well as bigger babies.
Shop Gap newborn clothes: Gap.com
Gymboree has an entire online shopping section dedicated to the best baby clothes specifically for newborns. The options range from everyday pajamas to special outfits perfect for heading home from the hospital. This is a great baby clothing brand for colorful, festive prints and styles.
Shop Gymboree newborn clothes: Gymboree.com
It can be tempting to splurge on baby’s wardrobe (tiny clothes are just so cute!), but savvy parents know babies grow quickly and are pros at making messes—all of which means your child might only wear an outfit a few times before it’s too small or too stained. Of course, you still want to be sure you’re getting well-constructed clothes in baby-safe fabrics. For cheap baby clothes that don’t look or feel cheap, these are our go-to brands.
Parents are big Carter’s fans thanks to the fact that their baby clothes are soft, stylish, hold up well and stay in-budget. There’s a huge selection to choose from, whether you’re hunting for PJs, swimwear or seasonal sets, and in a variety of clothing sizes. Not only are the prices affordable year-round—adorable bodysuits start at $5 and two-piece outfits at $8—but you can really score some sweet deals during clearance sales.
Shop Carter’s affordable baby clothes: Carters.com
Cat and Jack
Oh Target, how we love thee—let us count the ways. The baby clothes they offer through their store brand, Cat and Jack, are super-cute. They come in lots of adorable gender-neutral colors and patterns. They’re well made. And yes, they’re affordable! Cat and Jack offers seasonal, fashionable outfit sets for as little as $10 and bodysuits for $5.
Shop Cat and Jack’s affordable baby clothes: Target.com
Think Carters and Cat and Jack had low prices? Just wait ‘til you check out Garanimals. You can scoop up baby leggings and graphic tees for under $4 a piece. The aesthetic is decidedly more babyish (you’re not going to find mini collared shirts and faux fur vests here). But the fabrics are soft and fleecy and the prices are definitely right. Other than the brand website, you can find Garanimals baby clothes at some of the big-box stores, like Walmart and Sears, as well as on Amazon.
Shop Garanimals’ affordable baby clothes: Garanimals.com
Baby may not be taking those first steps yet, but that doesn’t mean you should skip the baby booties. Not only are they adorable, but they also keep baby’s feet warm. Also called crib shoes, some daycares even require them. You can opt for knit or fleece booties for colder weather, or have fun with stylish baby moccasins (so on-trend right now).
Moms rave about this brand of baby booties, which they swear don’t come off, no matter how wiggly baby may be. That’s due to the smartly designed wrap-style snap closure, which can you adjust as baby grows. The booties come in fleece fabrics as well as breezier cotton styles for summer babes, and some even sport grip soles for babies on the move.
Shop Zutano baby booties: Zutano.com
Instagram users are having an ongoing love affair with these leather baby moccs, and no wonder—they’re (nearly) too cute for words. They come in styles for girls and boys, ranging from the classic fringe to booties with bows, lace-up oxfords and Mary Janes, all in a rainbow of colors. Such stylishness does come at a price, though, with costs starting at $45.
Shop Freshly Picked baby booties: FreshlyPicked.com
Love the baby moccasin look but prefer a cheaper price point? SweetNSwag is the brand for you. With fringed shoes in a range of colors, they have a similar aesthetic to Freshly Picked booties. They’re lined with cotton to keep little feet warm and dry, and have an elastic opening for getting on (and staying on) easily. The difference? These baby moccs are made of vegan leather, not the real thing—and they’re less than half the price, with shoes going for $20.
Shop SweetNSwag baby booties: SweetNSwag.com
When it comes to baby swimsuits, you’ll want to look for brands with (cute) suits that offer protection—from both the sun’s powerful rays and possible diaper leakage. Swim diapers, which are specially formulated to contain what they need to without slurping up all the pool water, are generally a smart move. But some baby swimsuits have a bottom that functions as a “reusable swim diaper,” meaning they can be washed, reworn and hold in baby poop if necessary. Other styles feature UPF fabrics and long sleeves to guard baby’s skin from the sun—especially useful for babies under 6 months who can’t yet wear sunscreen.
This brand offers reusable swimsuit diapers in both solid colors and sweet prints. No other diaper needed with these—they’re designed to absorb baby’s normal messes outside the water, as well as protect against unsanitary accidents while swimming. They even have a wicking liner to ward against diaper rash. For a complete look, iPlay also sells matching short- and long-sleeve rashguard tops.
Shop iPlay baby swimsuits: iPlayBaby.com
Known for their adorable swim looks, Rufflebutts has loads of options for little girls. Their baby swimsuits come in long sleeved one-pieces, bodysuits with peplum waists, tankinis, rashguard tops with bikini bottoms and more, all with their signature ruffles at the back. They even sell matching wide-brimmed water hats. Best of all, the swimwear is UPF 50+.
Shop RuffleButts baby swimsuits: RuffleButts.com
At SwimZip, not only can you find UPF 50+ rashguard tops and shorts / bikini bottoms for girls and boys, you can also opt for the more full-coverage “sunsuits,” featuring long sleeves and long pant legs. The baby swimsuits come in a range of bright, playful patterns, perfect for fun in the sun.
Shop SwimZip baby swimsuits: SwimZip.com
Depending on what’s important to you, finding the best baby clothes may mean hunting around for organic baby clothes to limit baby’s potential chemical exposure. In fact, so many parents are getting in on the trend, even the big-box stores offer some organic options. For the highest quality organic baby clothes, we especially like these baby clothing brands.
Burt’s Bees Baby
From bodysuits to play sets and some of the best pajamas around, Burt’s Bees Baby offers 100 percent organic cotton baby apparel, with plenty of basics in gender-neutral colors. The fabric—which is Global Organic Textile Standard (GOTS) certified—is ultra-soft yet durable, and without pesticides or synthetic fertilizers used to grow the cotton, it’s gentle on baby’s sensitive skin. Plus, parents will be pleased to discover that Burt’s Bees Baby pricing is surprisingly affordable. It’s even available at Target.
Shop Burt’s Bees organic baby clothes: BurtsBeesBaby.com
Finn + Emma
Another brand that offers GOTS certified organic baby clothes, Emma + Finn prides itself on its heirloom quality offerings. The clothes are made from organic cotton and non-toxic, eco-friendly dyes and sport unique, contemporary prints that are great for boys and girls alike. (Insider tip: They also made awesome eco-friendly baby toys.)
Shop Finn + Emma organic baby clothes: FinnandEmma.com
Kate Quinn Organics
Flying slightly under the radar is Kate Quinn, which makes beautiful organic cotton and bamboo baby clothes in muted colors and modern, nature-inspired prints. You’ll find tons of gender-neutral options here. Bamboo is a highly sustainable plant, able to grow quickly without the need for pesticides or irrigation, and their GOTS certified cotton is grown sans chemicals using sustainable farming practices.
Shop Kate Quinn’s organic baby clothes: KateQuinnOrganics.com
Whether you’re keeping baby’s gender a surprise or are just over pink butterflies and blue bears, many of the best baby clothes these days are gender-neutral—and no, they’re not all gray (although there’s plenty of stylish gray-toned clothes out there too). For adorable non-gendered clothes, we love the following brands.
As a brand that promises baby clothes without logos or slogans, Primary offers baby basics in a kaleidoscope of solid colors, no frills, ruffles or gendered prints. With a big selection of bright T-shirts, bodysuits, pants and pajamas, Primary lets parents create a whole wardrobe based on your kid’s favorite colors.
Shop Primary’s gender-neutral baby clothes: Primary.com
This is a British brand that specializes in unisex baby clothes, offering everything from bodysuits and rompers to knitwear, dresses, shorts, T-shirts, sweatshirts and outerwear. You’ll find plenty of fun, bold patterns here, all happily worn by boys and girls alike.
Shop Tootsa’s gender-neutral baby clothes: Tootsa.com
Aiden + Anais
Known for their fantastic swaddle blankets, this Australian brand also sells gorgeous muslin baby clothes. And while they do separate their offerings for boys and girls, most of their clothes fall into the gender-neutral category. If you appreciate delicate, modern prints in whites, grays and soft metallics, you’ll love Aiden + Anais clothing.
Shop Aiden + Anais’ gender-neutral baby clothes: AdenandAnais.com
While plenty of mainstream brands like Gymboree, Carter’s and Burt’s Bees offer preemie baby clothes, some companies make clothes that are specifically designed for premature babies under five pounds, and include features meant to better accommodate NICU needs, like IV placement. Check out these top brands for the best baby clothes for preemies.
The Preemie Store
Offering options even for the tiniest one-pound infants, The Preemie Store has clothes with expanded neck openings to easily change preemies, micro bodysuits, and wraps that have far more flair than a hospital gown or onesie.
Shop The Preemie Store preemie baby clothes: PreemieStore.com
Sold at the online store Lilly + Liam, moms of preemies rave about Magnolia’s layette sets made of pima cotton, one of the softest, snuggliest cottons available. Their preemie offerings also include sleeping gowns with open bottoms, so you don’t need to zip or snap anything to change a diaper.
Shop Magnolia Baby’s preemie baby clothes: LiamandLilly
Plenty of the big baby clothing retailers have trendy baby clothes—but for truly fashion-forward looks, we love some smaller brands you may not be familiar with (yet). Because when it comes to selecting the best baby clothes, aesthetics are always going to rank high. Luckily, these companies get it, and are serving up quality clothes with unique designs, contemporary prints and fun detailing.
This trendy baby clothes brand, worn by infant A-listers like Mason Kardashian, offers striking gender-neutral graphics with a rockstar vibe. Expect to see skulls, stars and stripes and lots of blacks, grays and muted pinks. They’re an Instagrammer’s dream.
Shop Nununu World’s trendy baby clothes: NununuWorld.com
Another British label, Boden offers quality crafted baby clothes in unique, whimsical patterns and sweet details. They’re particularly known for their awesome mix-and-match offerings; prints are often used in multiple items across a collection, so parents to pick whatever tops and bottoms are to their liking and still put together a perfectly coordinated outfit for baby.
Shop Boden’s trendy baby clothes: BodenUSA.com
Ice Cream Castles
This under-the-radar brand is a great place to shop for of-the-moment looks. If pineapples, unicorns and 80s-inspired styles are trending on Instagram, you can bet you’ll find them adorning the adorable baby clothes—in neon colors and bold graphics—at Ice Cream Castles.
Shop Ice Cream Castles’ trendy baby clothes: IceCreamCastles.com
Savvy parents say to skip the generic snowsuits offered at your standard baby clothing store and head straight to outdoor-specific outfitters who know snow. Their baby winter clothes may cost a bit more, but you’re going to get serious cold weather protection. Shopping tip: Baby snowsuits are often called “bunting,” and you’ll find plenty of cute options—along with fleecy hats, gloves, vests and more—at these top brands for baby winter clothes.
Yep, this iconic outfitter offers top-notch winter gear in infant and toddler sizes! It may cost you a pretty penny, but the quality is unbeatable. Head here for fleece sweatshirts, down jacks and cozy snowsuits. They even offer reversible buntings with wind-resistant coating and zippers made specifically for diaper changing.
Shop Patagonia’s baby winter clothes: Patagonia.com
The North Face
Another classic brand for winter gear, The North Face offers plenty of outdoor options for infants, including thermal buntings, storm jackets and fleece hoodies with cute little bear ears (naturally).
Shop The North Face’s baby winter clothes: TheNorthFace.com
If you want quality winter gear for your little one but don’t savor the idea of spending a fortune, check out Columbia’s offerings. You’ll find baby snowsuits at a fraction of the price at the brands mentioned above, but with all the key features you’d expect from the best baby clothes for colder climes, like insulated layers, fleecy lining and water- and stain-repellent fabrics.
Shop Columbia’s baby winter clothes: Columbia.com
Is there anything cuter than baby pajamas? Plenty of retailers offer footie-style baby pajamas, but the best baby pajamas are made from soft, quality fabric, have zips or snaps for quick diaper changes and are free of appliques or accessories that might irritate baby’s skin.
Parents are obsessed with Hanna Andersson PJs, thanks to the soft fabrics and fun, unique patterns. Bonus: While pricey, this brand tends to pass the sibling hand-me-down test, with moms and dads saying they used these baby pajamas for multiple kids (and cousins!). They even offer matching family pajamas, perfect for holiday photos.
Shop Hanna Andersson’s baby pajamas: HannaAndersson.com
Kickee has an overwhelming selection of cute, contemporary prints to choose from (Animals! Florals! Geometric patterns!), and those with strong preferences for zips or snaps (parents are very divided about which one is best for middle-of-the-night changes) will be happy to know they offer both.
Shop Kickee Pants’ baby pajamas: KickeePants.com
Baby may not be able to talk yet, but your little one can still make a statement. Cheeky onesies with funny sayings are the perfect way to add some sass into baby’s wardrobe (and make for great Instagram fodder). Here are some of our favorite brands to turn to for funny baby clothes.
The name says it all. You’ll find bodysuits printed with slogans ranging from cute to crude. Based on your sense of humor, you can browse various categories, like “bookish,” “breastfeeding,” “computer nerd,” “politics” and “oh-so-punny.”
Shop VulgarBaby’s funny baby clothes: VulgarBaby.com
Another go-to brand for the best baby clothes with a humorous twist, Sarcastic Me has a huge selection of bodysuits with tongue-in-cheek sayings. “Pretty fly for a small fry,” “I’m not crying, I’m ordering dinner” and “I’m glad to be out, I was running out of womb” are among the offerings here.
Shop Sarcastic Me’s funny baby clothes: SarcasticMe.com