Best Baby Clothes Brands for Every Wardrobe Need
Every new parent goes through a learning curve. You discover new phrases like “4-month sleep regression” and “mastitis,” you come to understand why diapers are sold in bulk and you realize the value of well-designed baby clothes and booties that actually stay on. The best baby clothes brands offer style, comfort and true value by utilizing top-quality materials that stand the test of time. Remember, coziness factor is key when it comes to layette picks, so opt for soft, natural fabrics—like cotton or muslin—that won’t irritate sensitive skin. So where can you find the best baby clothes?
Sure, you can hit up tons of boutiques and big-box stores in search of the perfect items, or spend countless hours scrolling through online picks. But to save you the time (and stress), we’ve put together a cheat sheet of the best baby clothes brands for different needs, whether you’re looking for organic pieces, the perfect preemie outfits or the best bodysuits on the market.
In this article:
Best brands for preemie baby clothes
Best brands for newborn baby clothes
Best brands for baby onesies
Best brands for affordable baby clothes
Best brands for baby booties
Best brands for baby swimsuits
Best brands for organic baby clothes
Best brands for gender-neutral baby clothes
Best brands for trendy baby clothes
Best brands for baby winter clothes
Best brands for baby pajamas
While plenty of mainstream clothing brands like Burt’s Bees offer sizes for preemie babies, some companies make clothes that are specifically designed for premature babies under 5 pounds, and include features meant to better accommodate NICU needs, like easy access for IVs. Check out these best baby clothes brands for preemies.
Offering options even for the tiniest one-pound infants, The Preemie Store specializes in clothes for babies with additional medical needs. The NICU-friendly gowns are designed with open shoulders, so parents and nurses can easily dress baby without disturbing IVs or monitors. For premature babies weighing in at 3 to 6 pounds, there’s a large selection of bodysuits and wraps that feature nifty velcro shoulder flaps and snap fasteners. Not to mention the adorable selection of socks and mittens for little digits.
Among Carter’s large selection of baby clothes, are bodysuits and one-pieces designed specifically for NICU babies. Standout features include hook-and-loop closures along the shoulders and arms for easy access to monitor wires, and plastic snaps so clothes don’t have to be removed for X-rays. And, once baby’s ready to come home, you can deck them out in one of the too-cute “NICU Graduate” bodysuits.
Kissy Kissy’s layette sets are beloved by new parents—and with good reason. The brand uses only the softest Peruvian pima cotton, meaning every outfit feels like a gentle kiss or cuddle against baby’s skin. The preemie collection is small but mighty (just like your little one), with convertible gowns, beanies and footies that boast snap closures along the front and in-seam for easy changing access.
People might gift you 0 to 3 month-size baby clothing, but if you’re expecting, it’s hard to know what size baby is actually going to be. And if your little one is really, well, little, newborn clothes will likely offer the best fit. A newborn will still have an umbilical cord stump for a couple weeks, so wrap tops and one-pieces that can be taken on and off without irritating the stump are a smart wardrobe choice. Some parents also prefer newborn clothes with full zippers or snaps, so they can dress baby without pulling clothes up over the head. Our top baby clothes brands for newborns offer comfy, cozy pieces without rough seams or awkward buttons that could irritate an infant’s sensitive skin.
Thought you loved Burt’s Bees lip balm? You’re going to obsess over Burt’s Bees newborn baby apparel. The brand offers 100 percent organic cotton bodysuits, kimono coveralls, and some of the best pajamas around in plenty of cute, seasonal patterns as well as gender-neutral colors. Most items feature full-length zippers, easy snap closures or envelope-style necklines to make dressing your new arrival a breeze. Better yet, Burt’s Bees Baby uses Global Organic Textile Standard (GOTS) certified cotton—which is free from pesticides, ultra-soft and gentle on sensitive skin. Plus, parents will be pleased to discover that the pricing is surprisingly affordable.
H&M is one of the best baby clothes brands for affordable basics, which is a huge plus for parents on the hunt for newborn attire. After all, your little one will outgrow their first few outfits in the blink of an eye. From soft, snuggly sleepwear to snappy slogan bodysuits and all-in-one baby bunting, this popular retailer has all the newborn essentials you need. Bonus: H&M has a conscious baby wear line made using sustainable materials.
Next up is the parent-approved brand Little Me. Crafted from 100 percent cotton, the newborn collection includes neutral bodysuits with lap shoulders, footie pajamas boasting easy snap fasteners from top to toe and lovely sleeper gowns featuring peek-a-paw cuffs to prevent self-scratching. Better yet, all of the garments have scratch free labels that won’t irritate baby’s skin.
Here’s something you may not know: “Onesie” is actually a term trademarked by Gerber (yes, the brand primarily known for their baby foods), although plenty of clothing purveyors ignore that fact. Technically, those snap-at-the-crotch one-piece T-shirts from any other brand are called “bodysuits”—and once you Google that search term, a whole new world opens up. They’re a classic baby clothing staple, and with good reason: They’re easy to get on and off, comfortable for babies of all ages, tend to be inexpensive and can be styled in a variety of ways. You’ll find baby onesies and bodysuits in nearly every baby clothing store, but here are a few of the best baby clothes brands for one-pieces.
The OG brand offers super-soft baby onesies in a variety of cute patterns with sizes ranging from newborn right up to 4T, making this your go-to for years to come. What with drool, spit-up, flying food and explosive diaper blowouts, babies can go through several onesies a day; thankfully, Gerber offers multipack deals, giving you plenty to put in baby’s drawer—and your diaper bag, and your purse, and your car. Seriously, they go through that many.
A brand with plenty of fashion-forward options, Monica + Andy is an ideal place to find some of the best baby clothes—including hardworking bodysuits. The brand uses pure organic cotton (only the most trustworthy fabrics for your little one) to make kimono-style bodysuits and traditional envelope-neck options in tons of aw-worthy prints.
MORI is a UK-based brand that’s dedicated to crafting the best baby clothes possible from sustainable materials. And honestly, they’ve succeeded in this mission. The brand’s signature fabric is a blend of organic cotton and bamboo. As a result, the clothes are buttery soft (you’ll wish baby’s clothes came in your size), breathable and thermoregulating to keep your little one at a comfy temperature. MORI offers adorable long-sleeve kimono onesies with foldover mittens, classic short-sleeve and tank-top styles, plus incomparably cute turtleneck bodysuits. The collection is available in newborn through toddler sizes—so you better believe this will remain one of your favorite kiddie clothing brands for a long, long time.
It can be tempting to splurge on baby’s wardrobe (tiny clothes are just so cute!), but savvy parents know babies grow quickly and are pros at making messes—all of which means your child might only wear an outfit a few times before it’s too small or stained. Of course, you still want to be sure you’re getting well-constructed clothes in baby-safe fabrics. For affordable baby clothes that don’t look or feel cheap, these are some of the best baby clothes brands in our book.
Old Navy has an impressive selection of on-trend baby clothes at prices you’re bound to swoon over. You can snag bodysuits, tops, shorts and pants for under $10—and that’s before their legendary sales kick in. But despite the rock-bottom prices, you still get baby clothes in soft fabrics that’ll withstand the rigors of baby life. You just won’t mind too much when your kiddo smears food all over their outfit.
Oh Target, how we love thee—let us count the ways. The baby clothes they offer through their store brand, Cat and Jack, are super-cute. They come in lots of adorable gender-neutral colors and patterns. They’re well made. And yes, they’re affordable! Cat and Jack offers seasonal, fashionable outfit sets for as little as $10 and bodysuits for $5—what a steal!
From cute rompers and cozy footed one-pieces to snuggly hats and outerwear, Gap is a top choice. There’s even an organic line for eco-conscious parents concerned about the materials that come into contact with their kiddo’s skin. You’ll find lots of soft fabrics, sweet patterns and pastel colors here, in sizes for newborns up to 24 months. The best part? Prices start at just $9.
Your little one may be miles away from taking their first steps, but that doesn’t mean you should skip the baby booties. Not only are they adorable, but they also keep tiny feet warm. Also called crib shoes, some daycares even list them as a requirement. You can opt for knit or fleece booties for colder weather, or have fun with stylish baby moccasins (so on-trend right now).
Moms rave about this baby shoe brand; the booties stay put no matter how wiggly baby may be. (They really don’t budge—we’ve put them to the test.) The perfect fit is due to the smartly designed wrap-style snap closure, which you can adjust as baby grows. The booties come in fleece fabrics as well as breezier cotton options for summer, and some even sport grip soles for tots on the move.
Insta-moms have an ongoing love affair with these leather baby moccasins, and no wonder—they’re almost too cute for words. They come in styles for girls and boys, ranging from mini Chelsea boots and shearling-lined shoes to Mary Janes and baby Oxford booties. Such stylishness does come at a cost though, with prices starting at $45.
Love the baby moccasin look but prefer a more affordable price point? BirdRock Baby is the brand for you. With fringed shoes in a range of colors, they have a similar aesthetic to other top-rated brands. The shoes are made of genuine leather and have an elastic opening to help you get them on baby’s feet (and keep them on). The difference? These baby moccs are nearly half the price, with shoes going for $30. Don’t love the leather? BirdRock Baby also makes baby booties in organic cotton and fleece with a three-snap wrap system and anti-slip soles.
When it comes to baby swimsuits, you’ll want to look for brands with (cute) suits that offer protection—from both the sun’s powerful rays and possible diaper leakage. Swim diapers, which are specially formulated to contain what they need to without slurping up all the pool water, are generally a smart move. But some baby swimsuits have a bottom that functions as a “reusable swim diaper,” meaning they can be washed, reworn and hold in baby poop if necessary. UV-protected fabrics are a must, and long sleeves to guard baby’s skin from the sun are especially useful for babies under 6 months who can’t yet wear sunscreen.
Known for their adorable swim looks, RuffleButts has loads of options for little girls. They offer long-sleeved one-pieces, swimsuits with peplum waists, tankinis, rashguard tops with bikini bottoms and more, all with their signature ruffles at the back. They even sell matching wide-brimmed water hats. RuggedButts, their brother brand, has plenty to offer for baby boys, including swim trunks, matching rash guards and zippered one-pieces for maximum protection. Best of all, the swimwear from both brands is UPF 50+.
This eco-friendly brand creates bathing suits with built-in reusable swimsuit diapers. Choose from their collection of separates, or opt for a cute one-piece for a baby girl and a two-piece rashguard set for a little boy. No other diaper needed with these—they’re designed to absorb baby’s normal messes outside the water, as well as protect against unsanitary accidents while swimming. They even have a wicking liner to protect against diaper rash.
The colorful prints splashed across Tea Collection’s baby swimwear are almost too cute to bear—florals, fishies, fruit, you name it. But their bathing suits offer more than just good looks: They come in a range of UV-protected styles, from bikinis and swim trunks to zippered rash guard one-pieces and everything in between, in sizes up to 4T. The brand even sells matching reversible sun hats. Looking to complete baby’s wardrobe in one place? Tea Collection is also one of the best baby clothes brands for trendy outfits.
Depending on what’s important to you, finding the best baby clothes may mean hunting around for organic attire to limit your child’s potential exposure to certain chemicals. In fact, so many parents share these concerns, that even the big-box stores offer some organic options. In addition to the options already mentioned above—Burt’s Bee Baby, Monica + Andy and MORI to name a few—we recommend these baby clothing brands for the highest quality organic styles.
As a brand that offers GOTS-certified organic baby clothes, Finn + Emma prides itself on its heirloom-quality offerings. Better yet, the brand uses non-toxic, eco-friendly dyes to create unique, contemporary prints that are great for boys and girls alike. We also love the brand’s collection of everyday mix-and-match basics, which includes footies, bodysuits, pants and accessories in timeless colors. (Insider tip: They also make awesome eco-friendly baby toys.)
Parents are obsessed with Hanna Andersson baby outfits and pajamas, thanks to the brand’s soft fabrics and bright, colorful patterns. A unique combing process, which removes impurities and short fibers prone to breaking, makes their organic cotton material stronger and softer than most. So, while pricey, this brand tends to pass the sibling hand-me-down test, with moms and dads saying they used Hanna Andersson clothing for multiple kids (and cousins!). Bonus: You can also snag matching family looks—perfect for holiday photos.
Flying slightly under the radar is Pehr, which makes beautiful, organic baby clothes and soft furnishings in partnership with exceptional craftspeople and ethical manufacturers. Each item is made using eco-friendly dyes and GOTS-certified cotton, which actually gets softer after each wash—how divine! As if that wasn’t good enough, the brand’s signature prints are minimalist but still playful. Our top picks? The rocket man sleeper suit and trendy tie-dye romper.
Whether you’re keeping baby’s gender a surprise, or are just over pink butterflies and blue bears, many of the best baby clothes these days are gender-neutral—and no, they’re not all gray (although there’s plenty of stylish gray-toned clothes out there too). For adorable options, we love the following brands.
As a brand that promises baby clothes without logos or slogans, Primary offers baby basics in a kaleidoscope of solid colors, that are free from frills and ruffles. Each garment is made using high-quality, sustainable material, and all of the mix-and-match pieces can be worn by boys or girls. Browse the website by color or size, to build an entire wardrobe based on your kid’s favorite colors.
Carter’s is one of the best baby clothes brands for everyday basics that won’t break the bank. So you can imagine our excitement when we discovered Little Planet—a new sustainable line by Carter’s with tons of gender-neutral designs. Crafted from GOTS-certified cotton, this collection features timeless prints and limited-edition patterns inspired by nature. We adore the mustard overalls, but there’s truly something to suit every style. Plus, the prices are affordable year-round—adorable footed pajamas start at $12 and two-piece outfits at $16.
Colored Organics is another great place to find ethically produced, cotton kids’ clothes. Browse the collection of color-block bodysuits or pick up some cool, patterned pieces. The modern styles can be worn together or separately and work equally well for little boys and girls. Bonus: This brand is partnered with charitable organizations, so every purchase you make helps a child in need.
Shop: Colored Organics
Many of the best baby clothing brands stock the latest trends in toddler attire—but for truly fashion-forward looks, here are some other brands you may not be familiar with (yet). Because, when it comes to selecting the best baby clothes, aesthetics are always going to rank high. Luckily, these companies get it, and are serving up quality clothes with unique designs, contemporary prints and fun details.
For trendy baby clothes that skew slightly preppy, Janie + Jack is one of the best baby clothes brands around. The seasonal prints are always on-point, and the accessories are perfect for mini style icons. The website even has an outfit shop section to help you pull together fierce looks. And, if you’re looking for something timeless, you’ve come to the right place. This brand also has a solid selection of classic kids’ looks, that never go out of style.
This trendy baby clothes brand, worn by mini A-listers like Mason Kardashian, offers striking gender-neutral graphics with a rockstar vibe. Expect to see skulls, stars and stripes and lots of blacks, grays and muted pinks. Warning: You may have to up your own fashion game, as your kiddo will be serving some serious looks.
Shop Nununu World’s trendy baby clothes: NununuWorld.com
Not ready to commit to one baby clothes brand? Check out Spearmint Love. This online store is home to trendy labels from around the world, such as Oeuf, MilkBarn and Emile St Ida. Not to mention Spearmint Love’s very own in-house collection. With so much to choose from you’re sure to find a fabulous look for baby.
Shop: Spearmint Love
Savvy parents say to skip the generic snowsuits offered at your standard baby clothing store and head straight to outdoor-specific outfitters who know snow. Their baby winter clothes may cost a bit more, but you’re going to get serious cold weather protection. Shopping tip: Baby snowsuits are often called “bunting,” and you’ll find plenty of cute options—along with fleecy hats, gloves, vests and more—at these top-rated outerwear suppliers.
Yep, this iconic outfitter offers top-notch winter gear in infant and toddler sizes! It may cost you a pretty penny, but the quality is unbeatable. Head here for fleece sweatshirts, down jackets and cozy coveralls. They even offer reversible buntings, complete with wind-resistant coating and full-length zippers made specifically for diaper changing.
Another classic brand for winter gear, The North Face offers plenty of outdoor options for infants, including thermal buntings, storm jackets and fleece hoodies with cute little bear ears (naturally).
If you want quality winter gear for your little one but don’t savor the idea of spending a fortune, head straight to L.L. Bean. You’ll find baby snowsuits at a fraction of the price at the brands mentioned above, but with all the key features you’d expect from hardy outerwear, like fleecy lining and water- and stain-repellent fabrics. Plus, L.L. Bean has a good range of winter clothing that kids can wear when it’s cold but not necessarily arctic.
Is there anything cuter than baby pajamas? Plenty of retailers offer footie-style baby pajamas, but the best baby pajamas are made from soft, quality fabric, have zips or snaps for quick diaper changes and are free of appliques or accessories that might irritate baby’s skin. Browse our pick of the best baby clothes brands for snuggly pajamas below.
We love baby deedee pajamas for a few reasons. The design of their “sleepsie” is pretty genius: not only does it have a full front zipper, but it also features a crotch zipper that runs between the legs for even easier diaper changes. (Thank you!) They’re also one of the best baby clothes brands for pajamas in different weights to suit varying temperature needs. The collection includes lightweight cotton T-shirts and short sets, velour-lined cotton one-pieces, quilted footies and even a fleece option. Plus, baby deedee sleep bags are pretty awesome too.
This mom-owned pajama brand is a real winner in our book. Made from a bamboo viscose material, the PJs naturally regulate body temperature—making them a great choice for kids that run hot. Oh, and this sustainable fabric is touchably soft and gentle on sensitive skin. Little Sleepies come in a wide range of kids and adult sizes, but we’re particularly impressed with the baby Zippies that feature foldover cuffs and full-length double zippers for easy changing access.
Last up on our list of the best baby clothing brands is Roller Rabbit. We’re obsessed with this brand’s playful print pajamas, made using the softest Peruvian pima cotton. The footie pajamas feature snap closures along the leg inseam and down the front, so it’s easy to whip them on and off during night time diaper changes.