JCPenney Has Launched an Amazing New Line of Inclusive Kids Clothing
July 27, 2021
While we still have a few more weeks to soak up summer, it’s almost back-to-school season—and to celebrate JCPenney has launched a new inclusive line of kids’ apparel that celebrates all sizes, styles and abilities.
Thereabouts, available exclusively at JCPenney and JCPenney.com, is a private brand from the company designed with every kid in mind. It offers basics, uniforms, sleeping garments, outerwear and several shoe styles. The line serves toddlers to big kids, with inclusive sizing that runs from 2T to 22. It offers gender-neutral styles, is made with soft fabrics and uses adaptive, sensory-friendly features, such as easy-access openings, flat seams and no tags.
“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” Michelle Wlazlo, executive vice president and chief merchandising officer, said in a release. “Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”
In addition to the launch of the new line, JCPenney is partnering with Communities In Schools, an organization that helps kids realize their full potential, despite race, gender, ability, zip code, or socioeconomic background. Through August 12, JCPenney will donate $1 for every Thereabouts item sold in store or online (up to $100,000) to the organization.
To learn more and shop the new Therabouts line, visit JCPenney.com.