What's Your Baby's Skin Type? New Campaign Helps You Get It Right

Because baby skincare is not one-size-fits-all.
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By Anisa Arsenault, Associate Editor
Published May 4, 2017
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In your mind, baby’s skin is ultra-sensitive, right? You’re not wrong; baby’s fragile skin barrier is developing through age 2 and requires some extra TLC. But ‘sensitive’ is a broad statement—skin problems can be much more nuanced, and Mustela is helping parents identify them quickly.

The baby skincare brand recently launched a new campaign—What’s Your Baby’s Skin Type?—to highlight the differences between four main skin physiologies: normal, dry, extra-sensitive and eczema-prone. And they’ve rolled out special product lines for each of them.

Here’s what to look for:

1. Normal Skin

Image: Mustela

2. Dry Skin

Image: Mustela

3. Very Sensitive Skin

Image: Mustela

4. Eczema-Prone Skin

Image: Mustela

“Our products have always been ahead-of-the-curve with regard to dermatological research and the use of plant-based ingredients,” says Stanislas Baudry, Managing Director at Mustela USA. About 10 years of research went into this new line. “We’re excited to continue that tradition of innovation with the new Bébé line and be the first brand in the category to launch products formulated specifically for four different skin types.”

One of the main ingredients? Avocado perseose. And we already know babies love 'cados.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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