Snoop Dogg's Affirmation Song Is Seriously Catchy

The Affirmation Song is the hottest kid’s track taking over TikTok and car rides nationwide. With a catchy backbeat, easy-to-learn call-and-response phrases and a feel-good message it’s no surprise the Affirmation Song is beloved by kids and parents alike. What might be surprising? The creator behind the smash hit is none other than Snoop Dogg.

If you are thinking there’s no way the Affirmation Song Snoop could be the same as the early 2000s Drop it like it’s hot Snoop, you aren’t alone. Many parents, especially millennials who grew up in Snoop Dogg’s more aggressive era, are surprised and amused at the rapper’s transition from songs to listen to in the club to songs to listen to with your toddler. “My daughter is getting introduced to a much different Snoop Dogg than I knew…” Joan Dark captioned a Reel of her daughter dancing. “This is not the Snoop Dogg that we grew up with,” she added.

The Affirmations Song is just the tip of the iceberg when it comes to Snoop’s new initiatives for kids. The successful producer launched Doggyland earlier this year, a YouTube channel dedicated to a colorful cast of dogs who use song, dance and rap to teach social, emotional and cognitive skills aimed at toddlers to 8-year-olds.

“As a father, grandfather and longtime youth football coach, it’s always been important to me to build positive and educational environments for all children. We wanted to bring our show to YouTube and YouTube Kids which provides free access to everyone, so all the kids can enjoy it,” Snoop Dogg told CNN.

Since its launch, Doggyland has accrued more than 12 million views with songs and videos like Wheels on The Bus and the Affirmations Son, raking in 4 million views alone. But Snoop Dogg hopes kids don’t just jam along with Doggyland’s songs but that they take the messages to heart. “You can just be you and be accepted in Doggyland, and that’s what these characters represent—diversity. So kids can learn to love each other from the beginning. Because hate is what’s taught love is what’s in their heart.”