Target's Baby Boxes Are Back for Round 2
Back in February, Target thrilled parents everywhere with the introduction of its Cat & Jack Baby Outfit Box subscription. But it quickly sold out. Womp.
Aware that their summer baby rompers and chinos are too adorable to miss out on, Target just made a big announcement: The program is expanding to allow more parents to sign up just in time for the summer box.
“We’re always looking for ways to make shopping Target more convenient for guests, and our subscription boxes are one way to do that,” says Michelle Wlazlo, senior vice president of apparel and accessories, Target, in a statement. “Since the limited-quantity box sold out so quickly the first time around, we’re expanding the program so more parents will have the chance to get their hands on the special assortment.”
After selecting baby’s gender and clothing size on the Target website, here’s what you’ll get: six to seven pieces of clothing that haven’t been released yet, plus a surprise gift, every season. And each season, Target will automatically send the next size—but you can adjust the sizes any time if baby has a major growth spurt.
Not ready to commit to a subscription? You can also order a one-time Baby Outfit Box for summer. Each box is $40—a full $30 cheaper than the Baby Gap Outfit Box.