Target Launches Grocery Brand and Now It Really Is the Only Place You Ever Need to Shop

Is there any area that Target doesn’t have its hands in? This week, the retail giant announced its new venture into the grocery game with the introduction of Good & Gather, the store’s largest-owned food and beverage brand. Rolling out next month, the flagship brand will offer a wide range of food and beverage products that have a special focus on taste, quality ingredients and ease and affordability, according to the official announcement.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, Target’s executive vice president and president of food and beverage. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that don’t cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”

Image: Target

Good & Gather will be available in stores and online beginning September 15, and by the end of 2020, it will include more than 2,000 products like dairy, produce, ready-made pastas, meats, granola bars and sparkling water. Target says all of the products have passed quality and taste tests, and are made without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup. The assortments will include “trend-forward” products, such as avocado toast salad kits and beet hummus, as well as everyday staples like milk, eggs and cheese.

Target has been pretty busy building up its empire over the course of the last year. Last October, it introduced Smartly, a new essentials and personal care brand designed for the budget-conscious and space-constrained shopper. The line features everyday items, such as an all-purpose cleaner, body lotion, paper plates and razor blades, with most items less than $2. It also expanded its Cloud Island baby collection to include must-have baby essentials. It previously featured nursery décor, bedding, bath and clothing, but the expansion introduced 30 low-cost baby essentials, ranging from $1 to $22. Think: affordable diapers, wipes, toiletries and feeding products.

In February, the retailer announced the expansion of its exclusive clothing line, ArtClass, into a toddler range so tiny tots can rock fashion-forward looks like mom and dad. And in April it extended its Pillowfort collection to feature sensory friendly furniture for kids that are functional and stylish, but won’t break the bank.

It’s official—Target is now the one-stop shop for all your wants and needs in life. Shop ‘til you drop will have a whole new meaning when you visit the store.