Amazon Releases List of the Hottest Toys for 2023
It’s not too early to get a headstart on holiday shopping. To help parents secure this year’s hottest toys, Amazon has put together its annual Toys We Love List. Each year, the Amazon toys team scours nearly 12 million toys and games to curate the popular list, saving parents time and the headache of sifting through hundreds of toys to find the best.
This year’s list reflects many of 2023’s biggest trends, including Barbie, 90s nostalgia, meditation helpers and more. Check out some of our top-rated toys for babies, toddlers and preschoolers below and snag your favorites before they sell out!
Babies 0-2 Years Old
VTech Sit-To-Stand Learning Walker
With over 89,000 reviews and five stars, this walker and activity station combo has been lauded by parents as “the best baby toy ever” and “the ultimate tool for toddler growth and exploration!” Spinning rollers, turning gears, shape sorters and light-up buttons help develop motor skills, while musical notes and a faux telephone encourage creative play.
For ages: 9 months to 3 years
Buy it: $40, Amazon.com
Sesame Street Elmo Slide Plush
Elmo is back, bilingual and ready to dance and play! Your little one can get their groove on with Elmo as his arms flap, hips sway and he moves side to side during “The Elmo Slide.” The Sesame Street favorite can also say fun phrases in Spanish and English and comes with a game mode where Elmo leads a game of Simon Says.
For ages: 18 months to 4 years
Buy it: $50, Amazon.com
Fisher-Price Little People Toddler Toy Disney Mickey & Friends Playset
Kick off the fun with Mickey and friends with this playset that encourages imaginative storytelling and more. The set includes two Little People figures styled like Mickey Mouse and Minnie Mouse, one train, two chairs and one table sized just right for little hands to grasp and move for fine motor play.
For ages: 18 months to 5 years
Buy it: $50, Amazon.com
Toddlers 2-4 Years Old
LeapFrog Number Lovin’ Oven
This fun-lovin oven has garnered over 9,000 five-star reviews from pleased parents that compliment its compact design and hours of imaginative entertainment. Watch as your toddler pulls a pizza or cupcakes out of the faux singing oven that can warm them up to counting, sharing and vocabulary skills with 30+ phrases and songs.
For ages: 2 to 5 years
Buy it: $25, Amazon.com
Fisher-Price Harley Davidson Toddler Tricycle
This pedal-powered Harley is perfect for your tough tyke on-the-go. The wide, stable wheel base, easy-grip handlebars and large foot pedals make this tricycle a easy rider for even the tiniest toddlers.
For ages: 2 to 6 years
Buy it: $65, Amazon.com
Learning Resources Spike The Fine Motor Hedgehog
Beloved by occupational therapists and parents alike, this multi-colored, multi-functional hedgehog has accrued over 40,000 reviews with a 4.5-star rating. Spike’s colorful quills help kids build color recognition, sorting and counting skills through fine motor skill games.
For ages: 18 months to 4 years
Buy it: $11, Amazon.com
eKids Auxiliary Cocomelon Toy Singalong Boombox
Get ready for your toddler to take center stage with the Cocomelon Toy Singalong Boombox. The Wheels on the Bus, Bath Song, and Twinkle Twinkle Little Star are built-in to the boombox as well as a microphone for toddlers that makes it easy and fun to sing along.
For ages: 3 years and up
Buy it: $30, Amazon.com
Orijin Bees Baby Bee Doll
Orijin Baby Bees ’multicultural dolls are designed to make your child feel seen and confident in their own appearance. Each doll has a realistic appearance, with different textures of curly hair and a variety of skin complexions available. The 12-inch tall dolls are also lightweight, so your toddler can easily carry their doll anywhere.
For ages: 2 years and up
Buy it: $55, Amazon.com
Preschoolers 4+ Years Old
Play-Doh All-in-One Creativity Starter Station
This Play-Doh activity desk gives your preschooler plenty of room for their imagination to come to life. With 15 Play-Doh accessories and 6 modeling compound colors on the double-sided playmat the sky is the limit for your little one’s stories. Plus, the top opens up for easy storage and on-the-go play.
For ages: 3 years and up
Buy it: $50, Amazon.com
Barbie Dreamhouse 2023
Inspired by the 2021 Barbie movie the latest iteration of Barbie’s dreamhouse includes three stories of interactive activities. Your child can play with 75+ storytelling pieces, from a working elevator that is wheelchair-accessible to an adorable swing, fantastic slide, fabulous closet and more.
For ages: 3 years and up
Buy it: $179, Amazon.com
Power Wheels Camping Jeep Wrangler Ride-On Toy
Now kids can go on their own backyard camping expeditions with the Power Wheels Camping Jeep Wrangler from Fisher-Price. From driving to the perfect “camp” location to setting up “camp” and having a pretend cookout, preschoolers will have loads of fun creating their own outdoor adventures.
For ages: 3 years and up
Buy it: $350, Amazon.com
MAGNA-TILES Builder 32-Piece Magnetic Construction Set
Build 3D structures, design fun patterns and more with these construction-themed magnetic tiles. Parents praise the durability and hours of free-play fun the tiles provide. Plus, they can help your kiddo fine tune their fine motor and spatial skills.
For ages: 18 months to 5 years
Buy it: $50, Amazon.com
Crayola Inspiration Art Case Coloring Set - Pink
Bring on the 90s nostalgia with this compact and durable pink art case that makes it easy for kids to take their art supplies with them wherever they go. Over 100 pieces are included in the drawing kit with 1 Crayola Inspiration Art Case, 40 Washable Markers, 20 Short Colored Pencils, 64 Crayons and 15 Large Pieces of Paper.
For ages: 4 to 10 years
Buy it: $20, Amazon.com
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