We know you probably can’t wait to dress baby in some seriously cute outfits after coming home from the hospital. But even if these items are fresh from the store, it’s incredibly important to prewash anything that will come into contact with baby’s skin, be it clothing, blankets or bedding, with a gentle, hypoallergenic detergent like Dreft purtouch. Why? After nine months of cozy protection in the womb, baby's brand new birthday suit hasn't toughened up yet. Newborn skin can be sensitive to harsh chemicals and other irritants commonly used in the production, transportation and handling of new clothing. So while those adorable baby outfits look innocent, it’s smart to err on the side of caution and wash them before you fold them away in a drawer. Plus, doing laundry will be the last thing you want to worry about in baby’s first week at home, so it’s best to be prepared and get it done well before your due date—leaving you plenty of time to get baby’s nursery ready.
However, it's not as simple as loading all that baby gear in the washer and tossing in your favorite laundry soap. Dreft purtouch is designed to get that baby gear clean without harsh chemicals. It’s made from 65 percent plant-based ingredients and it’s hypoallergenic and free from dyes to reduce the risk of irritation to delicate skin. (It’s also the baby detergent most recommended by pediatricians.) And the less irritants on fabrics against baby’s skin, the more likely it will stay soft, clean and healthy.
The Bump and Dreft purtouch present Gentle Touch, a sponsored series with tips for treating newborn skin and clothes with tender, loving care. To learn more about why plant-based detergent is a gentle choice, visit Dreft.com.