Frida Baby Debuts New Potty Training Line With Psychologist Dr. Becky

Frida Baby—beloved for its real, no-nonsense approach to all those messy baby moments—is launching a new line of products to provide parents with everything they’ll need to navigate the potty training turmoil from setup to cleanup.

The new collection is the brand’s first to be created in partnership with clinical psychologist, New York Times bestselling author, and potty training specialist, Dr. Becky Kennedy. The brand’s All-in-One Potty Kit includes three expertly crafted products designed to give you everything you need, at the time you need it—all accompanied by Kennedy’s potty guide with expert advice and tips.

“As a clinical psychologist and a parent of three, I know that a child’s potty success is dependent on a parent feeling equipped and empowered,” Kennedy said in a press release. “I couldn’t be prouder to be Frida Baby’s partner in redefining what ‘All-in-One’ really means to parents. This category-defining potty kit is so much more than a new product on the market - it is the first time that parents truly have everything they need to be a sturdy, confident leader through an important developmental milestone.”

The product line is created to be both comfy for kids and easy to clean for parents and includes five different products.

• 3-in-1 Grow-With-Me Potty—A complete potty-training solution that adapts with your kid as they transition to the diaper-free lifestyle, featuring a potty that converts to a toilet topper and step stool for adult toilets. Buy it: BuyBuyBaby.com
• Poo + Pee Potty Liners—Leak-proof and super absorbent liners designed for the 3-in-1 Grow-With-Me Potty, but fit most potty chairs. Once your kid has done their biz, simply tie the liner’s handles in a knot and toss. No mess, no stress. Buy it: Target.com
• Potty Mess Mats—These disposable, super-absorbent Potty Mess Mats are designed to keep your floors free and clean from accidents with waterproof backing and gentle adhesive to keep the mat in place. Buy it: BuyBuyBaby.com
• Potty Cleanup Essentials—A cleanup kit including 15 leak-proof Poo + Pee Potty Liners and 15 waterproof Potty Mess Mats. Buy it: Target.com
• All-in-One Potty Kit—A first-of-its-kind product kit loaded with all the essential tools and tips for potty-training success. The kit includes the 3-in-1 Grow-With-Me Potty, Poo + Pee Potty Liners, Potty Mess Mats and a potty guide from Dr. Becky Kennedy of Good Inside, giving parents both the tips they need to feel confident throughout the learning process. Buy it: Target.com

To learn more about Frida Baby’s new potty training line, visit FridaBaby.com.