Hanna Andersson Collabs With Bluey on Sensory-Friendly Kid’s Clothing

Known for its iconic PJs, Hanna Andersson has teamed up with everyone’s favorite blue healer to create a new collection of pajamas and playwear featuring familiar faces from the beloved series.
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By Wyndi Kappes, Assistant Editor
Published September 12, 2023
hanna andersson bluey collection
Image: Hanna Andersson/Ludo Studios

If your little ones are as obsessed with “Bluey” as we are, then get ready to dive into a world of imaginative play and comfort like never before!

Hanna Andersson, known for their soft, soothing apparel, just dropped a new capsule collection in collaboration with the beloved Australian kid’s show. The new line takes its inspiration from the fan-favorite Bluey episode titled Keepy Uppy, which follows Bluey, her sister Bingo, and their Mom as they engage in a game of Keepy Uppy with their last remaining balloon. Everything’s all fun and games until Dad decides to join in, turning it into the ultimate test of skill and humor.

The collection’s artwork was designed to capture the essence of this episode, featuring Bluey, Bingo and vibrant red balloons set against the classic Bluey blue backdrop.

But this collection isn’t just cute, it’s also designed with Hanna Andersson’s top-tier standards in mind. Each piece, from the matching PJs to the graphic tee and joggers, features the brand’s signature sensory-friendly, scratch-free seams that lay flat on the skin. Plus, each item is OEKO-TEX® certified safe from hundreds of harsh chemicals and guaranteed to stand up to wash after wash.

Bluey has made an incredible impact on children and parents alike in the world of entertainment. This collection aims to capture the loveable and fun energy of Bluey and encourage kids to expand their imagination alongside this relatable, genuine character,” Hanna Andersson’s senior director of merchandise, Heidi Westberg, said in a press release. “I have a vision of families singing along to the catchy Bluey theme song, wearing their Bluey apparel, and feeling like they’re part of the blue heeler crew.”

You can now shop the new Hanna Andersson and Bluey Collab

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