Hanna Andersson Launches Hanna Baby Designed for the Fourth Trimester

Known for its iconic PJs, Hanna Andersson debuts a new collection of ultra-soft, hypoallergenic and eczema-friendly clothing essentials for newborns and new moms. Get an exclusive first look at the new line here.
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By Wyndi Kappes, Associate Editor
Published August 8, 2023
hanna andersson launches hanna baby line
Image: Courtesy Hanna Andersson

You have plenty of things to enjoy and worry over during your fourth trimester, the decision of what baby will wear should be simple. To help new moms everywhere navigate decision fatigue and cross one more worry off the list, Hanna Andersson has created the new Hanna Baby line.

The new collection designed specifically for the fourth trimester, offers a range of soft, soothing garments crafted from OEKO-TEX® certified materials. These hypoallergenic and eczema-friendly fabrics ensure your baby’s sensitive skin is well-cared for, providing peace of mind during these early days.

Image: Courtesy Hanna Andersson

Alongside this top-performing fabric, the Hanna Baby line features functional details, including fold-over cuffs for a longer-lasting fit for baby and the addition of nursing-friendly Pima cotton PJs for Mom.

Hanna Baby branches out from the vibrant seasonal prints Hanna Andersson is typically known for to create a timeless collection of whimsical and soothing designs in soft tones. Pale pink suns and moons, muted blue stripes and timeless black and white patterns run through the line.

Complementing individual pieces, the collection also features the brand’s first-ever baby bundles designed to package all of those new baby necessities in one. The three bundles—the Hanna Baby 5-Piece Gift Set, the Hanna Baby 8-Piece Gift Set and the Hanna Baby 11-Piece Gift Set—are available in pink, blue and black and help take the guesswork out of registries for new moms and baby shower gifting.

Image: Courtesy Hanna Andersson

“Overall, we want to offer options to the new parent,” Hanna Andersson’s Chief Product Officer, Kara Carter, told The Bump. “Our classic zip sleeper goes from day-to-night effortlessly, and our new Pima cotton footed sleeper is designed for easy changes and all the snuggles. Matching blankets and hats, along with complimentary sweaters, socks, and booties, round out this line. At the heart of the entire collection is softness and safety. We are most proud to offer a beautiful collection that parents feel confident dressing their baby in.”

You can shop the new Hanna Baby line at

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