The SNOO Bassinet Inventors Just Launched a Swaddle

They're calling it the "5-second swaddle."
ByAnisa Arsenault
Associate Editor
February 5, 2018
Sleepea swaddle
Image: Happiest Baby

If you’ve spent any time at all researching how to get your baby to sleep, you’ve probably stumbled across Dr. Harvey Karp and his famed “five S’s.” The pediatrician and author of Happiest Baby On The Block says that a combination of swaddling, side/stomach position, shushing, swinging and sucking can soothe a baby—and now, he’s releasing a product to tackle that very first “S.”

The Sleepea swaddle, available as of today on, promises to be a game-changer. And it will be, if it’s anything like Dr. Karp’s first product, the SNOO bassinet. The $1,200 bassinet uses almost all of the five S’s to gently rock your baby to sleep, choosing the best motion for soothing based on the sound of his or her cries. While the SNOO comes with its own swaddle, that one’s designed to clip into the bassinet to hold baby securely in the back-sleeping position. Based on demand, a standalone swaddle is now available at a much more affordable price point: $24.

While a demo video has yet to be released actually showing how this swaddle is different, the website features these highlights about the Sleepea:

  • It’s designed to create the perfect wrap in five seconds
  • It can be unzipped from the top or bottom, better facilitating diaper changes
  • “Quiet velcro” means you won’t wake baby up while unswaddling
  • Inner bands are designed to keep baby’s arms tucked in swaddle position all night
  • It’s made from breathable mesh to prevent overheating

If you’re new to this whole swaddling thing, it’s worth going over a brief how-to and learning more about why it works. (Essentially, it soothes baby by recreating the snug feeling from the womb.) You have plenty of swaddle blanket options; the Sleepea is just the latest.

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