Kellogg Will Remove Artificial Food Dyes from All Cereals by 2027

Breakfast bowls might soon lose some of their bright colors, but many families hope they’ll gain a healthier start to the day.

WK Kellogg, the company behind family favorites like Froot Loops, Apple Jacks, Rice Krispies and Frosted Flakes, announced it will completely phase out artificial food dyes from all its cereals by 2027. In the press release, the company noted that “the vast majority (85%) of its cereal sales currently contain no artificial food dyes” and that “none have contained Red No. 3 for years.” Still, Kellogg is now committing to going entirely dye-free.

The phase out will be a gradual one with cereals served in schools reformulated without articial food dyes by the 2026-27 school year, dyes taken out of formulation for new products by January 2026 and dyes completely removed from all packages by 2027.

“We are committed to continue working with HHS and FDA to identify effective solutions to remove FD&C (Food, Drug and Cosmetics) colors from foods,” the brand added. Kellogg is one of the first to share its plan to go dye free in the wake of the US Department of Health and Human Services (HHS) and Food and Drug Aminstrations (FDA)’s new mission to eliminate synthetic dyes from foods, introduce new natural alternatives and expand research into the effects of food additives.

The move comes as parents express growing concerns about what’s in their children’s food. Advocacy groups like the Center for Science in the Public Interest, Consumer Reports and several lawmakers have raised alarms over potential risks of artificial dyes—from behavioral impacts to possible carcinogenic effects—especially for children, who consume more dye relative to their body weight than adults.

So far, the federal government has banned Red No. 3, and states like California have gone further, banning all artificial dyes from school lunches.