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Kylie Jenner Wants to Address the Beauty Standards Her Family Has Set

In a trailer teasing the upcoming season of The Kardashians, Jenner advocates for a "bigger conversation" around beauty standards, hoping to spare her daughter from the pressures she faced.
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By Wyndi Kappes, Associate Editor
Published May 3, 2023

It’s often when we look toward the future of what our children will inherit that we consider what our legacy will be. In a new trailer for season two of The Kardashians Kylie Jenner seems to be doing just that.

In a new trailer for Season 3 of The Kardashians, the Kylie Cosmetics entrepreneur said she and her family needed to “have a bigger conversation about the beauty standards that we’re setting.” Jenner went on to express that she didn’t want her 5-year-old daughter, Stormi, to “do any of the things I did,” adding that she wished she “never touched anything to begin with.”

Whether you keep up with the Kardashians or not, you’ve likely seen the headlines about the family promoting unhealthy beauty standards. From crash weight loss diets to photoshopping social media images, while the Kardashian family stands by the fact that they don’t intend to create or enforce unrealistic beauty standards, the conversation looms, and it’s exciting to see Jenner perhaps acknowledge it and seek to dig a little deeper on behalf of her daughter.

Jenner isn’t just seeking to open up the conversation on beauty standards. Since becoming a mom, she’s also spoken frankly about her postpartum mental health struggles and encouraged has encouraged parents to “live through the transition, without fear of the aftermath,” when it comes to their postpartum bodies and emotions.

Until The Kardashians premiers on May 25 fans will have to wait to hear more into the famous family’s beauty standards conversation. In the meantime, check out this expert advice for raising a confident kid in a world where beauty standards and expectations are constantly changing.

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