BookmarkBookmarkTickBookmarkAddCheckBoxFilledCheckBoxCircleBumpCheckedFilledMedical

73 Percent of Millennial Moms Share This Parenting Style

In a survey of over 550 moms between 26 and 41 years old, almost three-quarters said they identified as authoritative parents. See more insights from the research here.
save article
profile picture of Wyndi Kappes
By Wyndi Kappes, Associate Editor
Published July 18, 2023
millennial mother talking to toddler at home
Image: Tavor Photo | Shutterstock

Millennial moms may have more in common than you’d think. Despite all of the back-and-forth on social media, the fights between silky, crunchy and scrunchy moms, almost three-quarters of moms between the ages of 26-41 identified as authoritative parents in a recent survey.

Inclusive Market Research Group (IMRG), a Black woman-led, full-service market research firm, conducted the new survey. It recorded the responses of more than 550 moms nationwide in an attempt to provide a comprehensive understanding of their unique challenges, triumphs and evolving parenting approaches.

Researchers first explored the ways millennial mothers are raising their children compared to their own upbringing. Only 16 percent of Black women and 10 percent of white women said they are raising their children similarly to how they were raised. In comparison, 25-26 percent of respondents overall said they were raising their children in a completely different way.

Overall, the majority of women surveyed (60 percent of Black women and 64 percent of white women) said that their parenting style fell somewhere in the middle, choosing to incorporate some things from the way they were raised with new approaches.

Whether they took their parenting style from how they were brought up or incorporated new approaches, 73 percent of women were proud to identify as authoritative parents. The IMRG defined authoritative parenting as an approach characterized by developing a warm, nurturing relationship with their children while maintaining clear expectations and providing explanations for disciplinary actions.

This “gold standard,” centered between the strict authoritarian parenting style and the permissive approach, is popular for a good reason. Most studies and experts point to authoritative parenting as the best for raising well-adjusted, confident and successful kids. Authoritative parenting is set up to help kids become self-assured and happy, learn how to handle responsibility and make good decisions on their own, figure out how to overcome obstacles and trust their own judgment

You can see all of the insights from The Millenial Motherhood Experience survey, from mental health concerns to the importance of online experiences at InclusiveMarketResearchGroup.com.

save article
Article removed.
Name added. View Your List
ADVERTISEMENT

Next on Your Reading List

family laughing in the kitchen
What Are the 4 Main Parenting Styles?
Medically Reviewed by Dina DiMaggio Walters, MD
 Brittany Mahomes attends the 2024 Time100 Gala at Jazz at Lincoln Center on April 25, 2024 in New York City
Brittany Mahomes Fields Advice for Breaking Her Toddler’s Tech Habit
By Wyndi Kappes
toddler throwing pink block toys
Toddler Throwing Things? Here’s How to Deal
Medically Reviewed by Dina DiMaggio Walters, MD
ADVERTISEMENT
mother holding toddler smiling
Viral Video Shares Three Ways to Build Your Toddler's Self-Esteem
By Wyndi Kappes
mom playing with smiling baby
These Five Factors Help Ensure Baby Thrives, Researchers Say
By Wyndi Kappes
toddler girl choosing clothes from closet
This Viral Bedtime Routine Helps Prevent Morning Wardrobe Meltdowns
By Wyndi Kappes
mother and toddler daughter sitting on the couch reading a book together at home
How to Tell if Your Toddler Is Smart
Medically Reviewed by Lauren Crosby, MD
ADVERTISEMENT
father talking to toddler daughter while playing at home
Early Childhood Parenting Style Could Influence ADHD Severity in Kids
By Wyndi Kappes
toddler painting on bathroom door
Toddler Discipline: Why Toddlers Act Out—and What You Can Do About It
Medically Reviewed by Dina DiMaggio Walters, MD
7 Weird Toddler Behaviors That Are Actually Normal
7 Weird Toddler Behaviors That Are Actually Normal
By Jenna McCarthy
ADVERTISEMENT
baby sucking thumb while sitting in stroller outside
Why Babies Suck Their Thumbs—and When to Curb the Habit
Medically Reviewed by Dina DiMaggio Walters, MD
toddler girl knocking behind glass back door
How to Deal With Your Child’s Separation Anxiety
By Rachel Morris
father holding baby's hands while walking
These Are the 13 Best States for Babies to Get a Strong Start
By Wyndi Kappes
ADVERTISEMENT
toddler sitting on couch and having a temper tantrum
Toddler Tantrums: Why They Happen and How to Cope
Medically Reviewed by Dina DiMaggio Walters, MD
close up of baby's eyes
Signs of an Overstimulated Baby (and How to Calm Their System)
Medically Reviewed by Lauren Crosby, MD
toddlers playing side by side
The Different Stages of Play and How They Help Kids Learn
Medically Reviewed by Dina DiMaggio Walters, MD
baby playing alone with toys on the floor
Why Is Solitary Play Important for Babies and Toddlers?
By Lisa Milbrand
ADVERTISEMENT
toddler touching head in pain
Is Head Banging in Babies and Toddlers Normal?
By Cindy Hovington, PhD
baby lying on pink blanket with tongue out
Pediatrician Goes Viral After Sharing These "Secret" Baby Milestones
By Wyndi Kappes
toddler hugging smiling mom
10 Ways Toddlers Say ‘I Love You’—Without Actually Saying ‘I Love You’
By Lauren Barth
ADVERTISEMENT
Article removed.