BookmarkBookmarkTickBookmarkAddCheckBoxFilledCheckBoxCircleBumpCheckedFilledMedical

73 Percent of Millennial Moms Share This Parenting Style

In a survey of over 550 moms between 26 and 41 years old, almost three-quarters said they identified as authoritative parents. See more insights from the research here.
save article
profile picture of Wyndi Kappes
By Wyndi Kappes, Assistant Editor
Published July 18, 2023
millennial mother talking to toddler at home
Image: Tavor Photo | Shutterstock

Millennial moms may have more in common than you’d think. Despite all of the back-and-forth on social media, the fights between silky, crunchy and scrunchy moms, almost three-quarters of moms between the ages of 26-41 identified as authoritative parents in a recent survey.

Inclusive Market Research Group (IMRG), a Black woman-led, full-service market research firm, conducted the new survey. It recorded the responses of more than 550 moms nationwide in an attempt to provide a comprehensive understanding of their unique challenges, triumphs and evolving parenting approaches.

Researchers first explored the ways millennial mothers are raising their children compared to their own upbringing. Only 16 percent of Black women and 10 percent of white women said they are raising their children similarly to how they were raised. In comparison, 25-26 percent of respondents overall said they were raising their children in a completely different way.

Overall, the majority of women surveyed (60 percent of Black women and 64 percent of white women) said that their parenting style fell somewhere in the middle, choosing to incorporate some things from the way they were raised with new approaches.

Whether they took their parenting style from how they were brought up or incorporated new approaches, 73 percent of women were proud to identify as authoritative parents. The IMRG defined authoritative parenting as an approach characterized by developing a warm, nurturing relationship with their children while maintaining clear expectations and providing explanations for disciplinary actions.

This “gold standard,” centered between the strict authoritarian parenting style and the permissive approach, is popular for a good reason. Most studies and experts point to authoritative parenting as the best for raising well-adjusted, confident and successful kids. Authoritative parenting is set up to help kids become self-assured and happy, learn how to handle responsibility and make good decisions on their own, figure out how to overcome obstacles and trust their own judgment

You can see all of the insights from The Millenial Motherhood Experience survey, from mental health concerns to the importance of online experiences at InclusiveMarketResearchGroup.com.

save article
Article removed.
Name added. View Your List
ADVERTISEMENT

Next on Your Reading List

baby sucking thumb while sitting in stroller outside
Why Babies Suck Their Thumbs—and When to Curb the Habit
Medically Reviewed by Dina DiMaggio Walters, MD
toddler girl knocking behind glass back door
How to Deal With Your Child’s Separation Anxiety
By Rachel Morris
father holding baby's hands while walking
These Are the 13 Best States for Babies to Get a Strong Start
By Wyndi Kappes
ADVERTISEMENT
toddler sitting on couch and having a temper tantrum
Toddler Tantrums: Why They Happen and How to Cope
Medically Reviewed by Dina DiMaggio Walters, MD
close up of baby's eyes
Signs of an Overstimulated Baby (and How to Calm Their System)
Medically Reviewed by Lauren Crosby, MD
toddlers playing side by side
The Different Stages of Play and How They Help Kids Learn
Medically Reviewed by Dina DiMaggio Walters, MD
baby playing alone with toys on the floor
Why Is Solitary Play Important for Babies and Toddlers?
By Lisa Milbrand
ADVERTISEMENT
toddler touching head in pain
Is Head Banging in Babies and Toddlers Normal?
By Cindy Hovington, PhD
baby lying on pink blanket with tongue out
Pediatrician Goes Viral After Sharing These "Secret" Baby Milestones
By Wyndi Kappes
toddler hugging smiling mom
10 Ways Toddlers Say ‘I Love You’—Without Actually Saying ‘I Love You’
By Lauren Barth
ADVERTISEMENT
baby with two smiling moms reaching for pet dog
5 Research-Backed Ways Dogs Can Benefit Baby
By Wyndi Kappes
entrance of chuck e cheese's
Chuck E. Cheese Snubs Black Child in Latest Incident of Mascot Racism
By Wyndi Kappes
three proud and confident children smiling outside
How to Raise a Confident Kid
By Nehal Aggarwal
ADVERTISEMENT
mother and toddler daughter sitting on the couch reading a book together at home
How to Tell if Your Toddler Is Smart
By Nehal Aggarwal
Praise From Parents May Improve a Child’s Persistence, Study Says
Praise From Parents May Improve a Child’s Persistence, Study Says
By Nehal Aggarwal
mom toddler son washing dishes in sink
Asking Kids to Be 'Little Helpers' Actually Makes Them Less Likely to Help, Experts Say
By Stephanie Grassullo
Child with special needs and her mom playing with montessori toys.
4 Ways the Montessori Method Can Benefit Children With Special Needs
By Monti Kids Learning Team
ADVERTISEMENT
Little girl counting colorful crayons.
Study Confirms Autism Develops Differently in Girls Than Boys
By Nehal Aggarwal
dad holding peaceful newborn baby
Why Babies Stop Crying When Parents Stand Up
By Fatherly
toddler says no to dad
5 Things to Do When Your Toddler Says 'No'
By Tyler Lund
ADVERTISEMENT
Article removed.