BookmarkBookmarkTick

Model Wears Hidden Breast Pump at London Fashion Show

She rocked the runway, then revealed a breast pump hidden underneath her blazer.
ByStephanie Grassullo
Associate Editor
Published
Sep 2018
model walks fashion show with breast pump in her bra
Image: Eamonn McCormack / Getty Images

Breastfeeding is a special time many new moms cherish. But working moms and moms who are constantly on the run will quickly learn pumping waits for no one.

Model and mom Valeria Garcia made a statement at London Fashion Week, where she was accompanied by an unconventional runway accessory: Her breast pump.

“We launched our latest innovation Elvie Pump at London Fashion Week today! Model and mum of two Valeria sported Elvie Pump under her blazer jacket throughout @martajakubowski SS19 show to reveal she was wearing Elvie Pump the whole time,” the Elvie Instagram account shares.

Garcia walked the Marta Jakubowski fashion show, where she strutted down the runway wearing a black blazer and pant suit. Under the sports jacket, the model revealed her black bra, where the cups of a breast pump could be seen.

The newly-launched Elvie Pump boasts itself as “the world’s first silent, wearable breast pump.” The app-controlled pump is easy to take on the go, and fits into a nursing bra, creating a hands-free experience for nursing moms.

Many were quick to applaud the designer and company, and took to the Elvie Instagram to share their praise.

“Beautiful, discreet, modern. Exactly what we have come to expect from Elvie. Brava,” exclaims one comment.

“Such a smart idea! Would have come in so handy,” says another.

“Wow, that is so amazing” a follower simply states.

Lately, the runway has been pretty progressive in its representation of mothers. During New York Fashion Week, model Slick Woods took to the runway nine months pregnant, and later gave birth backstage.

bridesmaid pumping during wedding photos

This Photo of a Bridesmaid Pumping During Wedding Photos Is Going Viral

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
10/20/2020
ashley graham pumps breast milk in an uber

Ashley Graham Is Pumping in Her Uber and She Doesn’t Care Who Knows It

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
02/28/2020
many runners at the start of the new york marathon on the verrazano bridge

How One Long Island Mom Pumped During the New York City Marathon

profile picture of Nehal Aggarwal
Nehal Aggarwal
Associate Editor
Published
11/04/2019
drops of milk on yellow background

Try This Genius Pumping Hack if You’re Stressed Over Your Low Milk Supply

profile picture of Stephanie Grassullo
Stephanie Grassullo
Associate Editor
Published
06/05/2019
mom holding sleeping baby while on flight

Breastfeeding Mom Puts Delta on Blast for Preventing Her From Pumping in Privacy

profile picture of Stephanie Grassullo
Stephanie Grassullo
Associate Editor
Published
06/04/2019
ironman competition finish line in arizona

Warrior Mom Runs Ironman Triathlon While Pumping, Breaks Personal Record

profile picture of Stephanie Grassullo
Stephanie Grassullo
Associate Editor
Published
11/12/2018
breast pump materials on kitchen counter

Pumping 101: How to Pump Breast Milk

profile picture of Celia Shatzman
Celia Shatzman
Contributing Writer
Article removed.