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The First Wearable Manual Breast Pump Hits the Market

Willow has reinvented the manual pump with Willow Wave—a wearable design with two-phase hospital-strength suction, an ergonomic handle and a easy in-bra fit.
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By Wyndi Kappes, Associate Editor
Published September 10, 2025
Willow Wave wearable manual breast pump
Image: Courtesy of Willow
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For many moms, a manual breast pump is a must-have for travel, quick relief or really anytime an outlet isn’t in sight. In fact, more than two-thirds of breastfeeding moms in the US (68%) own one. But while they’re convenient, traditional manual pumps can feel clunky and uncomfortable when you’re juggling everything that comes with motherhood.

To help, Willow, the femtech company behind the first in-bra wearable electric pump, has reimagined the manual pump with the new Willow Wave. Built for discretion and freedom, the Willow Wave slips fully in-bra so parents can pump without pausing their day. By eliminating the awkward mechanics of traditional manual pumps, Willow Wave makes it easier to get relief or express milk comfortably on-the-go.

Key features of Willow Wave include:

  • Comfortable, ergonomic handle designed to prevent hand fatigue and accommodate a range of hand sizes
  • Hospital-strength suction and two pumping modes for optimal milk output and quick relief of engorgement and clogged ducts
  • Soft silicone flange, designed to comfortably accommodate a range of nipple anatomies, including elastic nipples
  • 5 oz. container with splashguard and easy-pour spout to prevent leaks and spills
  • Adjustable 34" tubing connecting the pump cup and handle for maximum movement
  • Access to expert-backed guidance and personalized support via the Willow app

“We’ve built a manual pump that gives women pumping freedom without compromising output, comfort or discretion,” said Willow CEO Sarah O’Leary in a press release. “Willow Wave reinforces our commitment to elevate the experience for moms, one innovation at a time.”

The Willow Wave is HSA/FSA eligible and at $34.99 it’s an affordale option for almost any family.

The First Wearable Manual Breast Pump

Willow Wave manual wearable breast pump
Image: Courtesy of Willow
Buying Options
OneWillow.com|$34.99

The Willow Wave offers two pumping modes with hospital-strength suction to maximize output and relieve engorgement. Its ergonomic handle, soft silicone flange and 5 oz. spill-resistant container make pumping more comfortable and convenient anywhere you go.

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