Maisonette to Expand Its In-House Label With the Launch of Maison Me Baby
March 2, 2021
In 2019 Maisonette launched Maison Me, the brand’s in-house label that features a children’s collection designed to elevate essentials and help kids be kids. Now, Maisonette is unveiling the next chapter of their in-house label: Maison Me Baby.
The new line will feature a mix and match of organic cotton essentials and bundles in several different styles and patterns. Maison Me Baby will be suitable for babies aged 0 to 24 months. It will have a price range from $14 for single items to $88 for a 5-piece assortment bundle. Featuring 51 unique products, the line will also release seasonal drops starting in April.
“We are so excited about the launch of Maison Me Baby, our simple yet chic collection of super soft organic cotton essentials for baby,” Sylvana Durrett, CEO of Maisonette, tells The Bump. “We know how overwhelming those early days with tiny ones can be, and our goal with this collection is to take the stress and guesswork out of getting them dressed. The collection features easy mix-and-matchable styles that you don’t have to think about too much, which is such a blessing in those foggy first few months!”
Luisana Mendoza, co-founder and president of Maisonette, adds that there’s “a bit of that European sensibility” in Maison Me Baby that also exists in Maison Me, making every day feel new and special. “This collection is really your solution to meeting their every milestone in style. And we’re honored to be there with you every step of the way,” she says.
The new line will be available exclusively on Maisonette.com starting on Tuesday, March 2.