Gabrielle Union and Dwyane Wade Launch PROUDLY Baby Clothing Line

Whimsical watercolor safari prints, thoughtful design and baby-soft, hypoallergenic fabrics—PROUDLY’s debut babywear line is made to celebrate every family.

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By Wyndi Kappes, Associate Editor

Published May 15, 2025

JCPenney x Proudly Gabrielle Union collabration

Image: Courtesy of JCPenney

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Actress Gabrielle Union and former NBA star Dwyane Wade are making baby fashion their next proud moment.

The power couple are bringing their signature PROUDLY approach—centered on accessibility, inclusivity and community—to their first-ever baby apparel collection. The result? A stroller-stopping, on-trend line infused with real-parent know-how, offering functional, comfortable pieces both you and your little one will love.

Available exclusively at JCPenney, the PROUDLY baby clothing line includes breathable onesies, footed sleepers, sleeveless rompers and cozy two-piece sets—all crafted from hypoallergenic, baby-friendly fabrics.

A soft, modern color palette and whimsical watercolor safari prints add a playful touch, while thoughtful details like easy snap buttons and gentle finishes reflect the same parent-first design philosophy that made their skincare line a standout. And with every piece priced under $20, the collection brings high-quality, feel-good style to families everywhere.

Image: Courtesy of JCPenney

“We wanted PROUDLY’s first step into apparel to be with a partner who truly understands our vision – and JCPenney does,” Union said in a statement.“It’s about representation, quality and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.”

Union and Wade first launched PROUDLY in 2022 with a line of baby care essentials created specifically for babies of color and made by people of color who truly understand their needs. Since then, the brand has become a trusted go-to for families seeking products that reflect their lived experiences. With the move into apparel, PROUDLY hopes to continue its mission to deliver beautiful, practical solutions for everyday parenting, without compromising on style or affordability.