20 Adorable Black-Owned Brands for Babies and Kids
Recent years have shown us that systemic racism unfortunately still runs deep in this country, but there’s a lot Americans can do to help—including carefully choosing where they spend their money. If you’re on the hunt for new clothes, gear or toys for your little one, check out these Black-owned baby brands, which make innovative and chic products for young kids. From baby book subscriptions to curated gift boxes fit for any baby shower, there’s something on this list for everyone.
Founded by mother-daughter duo Cynthia Watkins and Kathryn Burnett in 2017, these handmade, linen keepsake dolls are all unique, offering representation in both skin tone and hair texture.
Shop HarperIman Dolls
Founded by Matthew and Marnel Goins, Puzzle Huddle allows kids of color to be represented in the puzzles they play with.
Shop Puzzle Huddle
Just Like Me! Box
This monthly subscription box grows with your kids and offers access to thousands of African American themed books, from board books to literature for older kids.
Shop Just Like Me! Box
The Brown Toy Box
The Brown Toy Box aims to normalize Black excellence and promote possible future career pathways for Black children through STEAM education, cultural representation and educational play. Each box contains a book on a Black trailblazer, a hands-on activity, a toy and other fun content.
Shop The Brown Toy Box
Brave + Kind Bookshop
This bookshop, located in Decatur, Georgia, curates a unique selection of diverse, classic and artful stories for young readers. The bookshop also offers several monthly subscriptions, curated for children based on their age.
Shop Brave + Kind
The Fresh Dolls
Dr. Lisa left her role as a professor to create dolls that inspire young African American girls to see the beauty in their own skin tones.
Shop The Fresh Dolls
Little Muffin Cakes
This marketplace, dedicated to representing the diversity of beauty in kids, sells products that empower kids of color through representation in blankets, bibs, apparel, pillows, quilts and more.
Shop Little Muffin Cakes
Tippy Tot Shoes
This baby brand makes shoes that build a strong foundation for healthy feet. The designs feature hard bottoms to help provide extra support and protection against wobbly ankles and flat-footed steps.
Shop Tippy Tot Shoes
Shantae Pelt initially started the line to give her two girls shirts they could see themselves represented in and wear with pride. This family-run brand continues to celebrate what it means to be Black and beautiful with onesies, tees and sweatshirts that amplify the essence of black culture.
Shop Coco’Pie Clothing
Miles and Milan
Founded by Shennel Fuller after she became pregnant, this baby brand provides parents with basics that are fuss-free, playful, timeless and gender-neutral.
Shop Miles and Milan
All clothing and accessories by this baby brand are handmade, use illustrations to tell a story and are made from domestically sourced organic cotton and cotton fabrics.
Shop Yinibini Baby
This Black-owned brand is the brainchild of Doug, a visual artist, and Keewa, a performing artist. Their online boutique offers everything from kids’ apparel and footwear to toys, books and activities.
Shop Kido Chicago
KaAn’s Designs is a Black-owned baby brand that makes adorable apparel for millennial parents and their little ones, including “newbae” onesies and matching T-shirt sets for the whole family.
Shop KaAn’s Designs
Tiny Toes and Tiaras
Started in 2011 by Shaye Damus, Tiny Toes and Tiaras offers a sweet selection of kids’ clothing, accessories and gifts with fine details such as hand-smocked embroidery, appliques and more. In recent years, the brand has presented their collections at both New York Fashion Week and Paris Fashion Week.
Shop Tiny Toes and Tiaras
Founded by Nadiyah Spencer, this Black and woman-owned diaper brand uses bold prints and inclusive art that showcases Black, Brown and Asian American and Pacific Islander babies. With its powerful prints, TinkyPoo teaches that diversity and inclusion should be the standard from a very young age. Along with its powerful message, the diapers are also made from plant-based and sustainable materials, are breathable and include a wetness indicator.
Shop TinkyPoo Diapers
Darlyng & Co
Darlyng & Co. creates aesthetically charming and toxic-free baby products with functional design and high-quality materials, including diaper bags, teething mittens, sippy cups, toothbrush, toys, apparel and much more.
Shop Darlyng & Co.
Stina & Mae
This baby brand offers organic cotton nursing pads, washable wipes, colorful bibs and blankets and five curated gift boxes perfect for a virtual baby shower. Plus, Stina & Mae focuses on creating partnerships with organizations that help aid families in need.
Shop Stina & Mae
Pretty Please Teethers
Founder Kelli started the brand on her quest to find safe, stylish and natural baby products for her little one. Shop for teethers, silicone bibs, teething loveys or products from their Be Kind Collection, which donates profits to NAACP and Youthlinc.
This Black-owned family business is centered around creating eco-friendly and sustainable baby products, including baby carriers, cloth diapers—the brand is known for their West Coast Dipes line—and more.
Shop Crunchy Boutique
The Rooted Baby Co.
The Rooted Baby Co. was founded by Alfreda Abena after giving birth to her son because she wanted to share her roots and love for Ghana with him. The brand offers bibs and bows, handcrafted with African Ankara print fabric, cotton swaddles and more.
Shop The Rooted Baby Co.
Co-founders Nana Eyeson-Akiwowo and Marcia A. Cole created Fourth Phase after they realized there’s a lack of attention being paid to the emotional and physical recovery of new moms after childbirth. Created by moms, for moms, Fourth Phase makes afterbirth care gift boxes for women in their fourth trimester. Each box includes products to support new moms’ emotional and physical recovery that are non-toxic and sustainably sourced.
Shop Fourth Phase