25 Adorable Black-Owned Brands for Babies and Kids

From curated book subscriptions to beautiful handmade dolls, these Black-owned baby brands have amazing products for kids.
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profile picture of Nehal Aggarwal
Updated January 31, 2023
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Image: Alison Winterroth

Systemic racism unfortunately still runs deep in this country, but there’s a lot Americans can do to help—including carefully choosing where they spend their money. If you’re on the hunt for new clothes, gear or toys for your little one, check out these Black-owned baby brands, which make innovative and chic products for young kids. From baby book subscriptions to curated gift boxes fit for any baby shower, there’s something on this list for everyone.

Black-Owned Baby Brands for Toys and Books

Looking for toys and books to help boost baby’s development? Check out the brands below, which will not only help baby grow, but also teach them about the importance of representation from an early age.

Founded by mother-daughter duo Cynthia Watkins and Kathryn Burnett in 2017, these handmade, linen keepsake dolls are all unique, offering representation in both skin tone and hair texture.

Founded by Matthew and Marnel Goins, Puzzle Huddle allows kids of color to be represented in the puzzles they play with.

This monthly subscription box grows with your kids and offers access to thousands of African American books for kids, from board books to literature for older kids.

The Brown Toy Box aims to normalize Black excellence and promote possible future career pathways for Black children through STEAM education, cultural representation and educational play. Each box contains a book on a Black trailblazer, a hands-on activity, a toy and other fun content.

This bookshop, located in Decatur, Georgia, curates a unique selection of diverse, classic and artful stories for young readers. The bookshop also offers several monthly subscriptions, curated for children based on their age.

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Dr. Lisa left her role as a professor to create dolls that inspire young African American girls to see the beauty in their own skin tones.

Deedee Wright-Ward created Naturalistas, a line of contemporary natural-hair dolls, to uplift and celebrate kids with coily, curly and naturally textured hair. The mission? To encourage every kid to “be proud of their crown.”

Black-Owned Baby Brands for Clothing

It’s no secret that baby will go through several pairs of clothing. Dress them up in one of the many adorable options from the brands below, combining fashion, function, comfort and representation.

This marketplace is dedicated to representing the diversity and beauty in children. Little Muffin Cakes sells products that empower kids of color through representation in blankets, bibs, apparel, pillows, quilts and more.

This baby brand makes shoes that build a strong foundation for healthy feet. The designs feature hard bottoms to help provide extra support and protection against wobbly ankles and flat-footed steps.

Shantae Pelt initially started the line to give her two girls shirts they could wear with pride and see themselves represented in. This family-run brand continues to celebrate what it means to be Black and beautiful with onesies, tees, sweatshirts and accessories.

Founded by Shennel Fuller after she became pregnant, this baby brand provides parents with basics that are fuss-free, playful, timeless and gender-neutral.

All clothing and accessories by this baby brand are handmade, use illustrations to tell a story and are made from domestically sourced organic cotton and cotton fabrics.

This Black-owned brand is the brainchild of Doug, a visual artist, and Keewa, a performing artist. Their online boutique offers everything from kids’ apparel and footwear to toys, books and activities.

KaAn’s Designs is a Black-owned baby brand that makes adorable apparel for millennial parents and their little ones, including “newbae” onesies and matching T-shirt sets for the whole family.

Started in 2011 by Shaye Damus, the brand offers a sweet selection of kids’ clothing, accessories and gifts with fine details such as hand-smocked embroidery, appliques and more. In recent years, the brand has presented their collections at both New York Fashion Week and Paris Fashion Week.

Black-Owned Baby Brands for Maternity and Baby Gear

Whether you’re looking for diapers, diaper bags, maternity skincare, postpartum recovery, teethers or something else, these Black-owned brands have you covered.

Founded by Nadiyah Spencer, this Black and woman-owned diaper brand uses bold prints and inclusive art that showcases Black, Brown and Asian American and Pacific Islander babies. With its powerful prints, TinkyPoo teaches that diversity and inclusion should be the standard from a very young age. Along with its powerful message, the diapers are also made from plant-based and sustainable materials, are breathable and include a wetness indicator.

Darlyng & Co. creates aesthetically charming and toxic-free baby products with functional design and high-quality materials, including diaper bags, teething mittens, sippy cups, toothbrush, toys, apparel and much more.

This baby brand offers organic cotton nursing pads, washable wipes, colorful bibs and blankets and five curated gift boxes perfect for a virtual baby shower. Plus, Stina & Mae focuses on creating partnerships with organizations that help aid families in need.

Founder Kelli started the brand on her quest to find safe, stylish and sustainable baby products for her little one. Shop for modern and minimalist teethers, silicone bibs, teething loveys, baby toothbrushes, bath toys, tableware, gift boxes and more.

The Rooted Baby Co. was founded by Alfreda Abena after becoming a mother. Her purpose? To share her roots and love for Ghana with her son. The brand offers bibs, bows, swaddles and more—all handcrafted with authentic African print fabric.

Gabrielle Union and Dwyane Wade launched Proudly in 2022. It offers clean and functional baby care products specifically formulated to nourish all shades of melanated skin. The goal? To uplift, inspire and empower communities of color, as well as give back to underserved communities.

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Co-founders Nana Eyeson-Akiwowo and Marcia A. Cole created Fourth Phase after they realized there’s a lack of attention being paid to the emotional and physical recovery of new moms after childbirth. Created by moms, for moms, Fourth Phase makes afterbirth care gift boxes for women in their fourth trimester. Each box includes products to support new moms’ emotional and physical recovery that are non-toxic and sustainably sourced.

Registered nurse, lactation consultant and mom Krystal Nicole Duhaney struggled with her milk supply after returning to work. Looking for more resources for breastfeeding parents in the same situation, she founded Milky Mama as a solution. Using her knowledge as a registered nurse and a baker, she developed her now highly popular—and effective—lactation cookie recipe. Since its launch, Milky Mama has expanded to also offer lactation brownies, teas, smoothies and more.

Created by Raquel Roxanne Nowak, Matrescence is a brand that focuses on “mothering the mother” with self-care products designed to support maternal and postpartum wellness. The brand offers everything from facial cleansers to serums to body care during pregnancy.

Cȏtier was founded by Marx & Amber Succés to celebrate life’s biggest moments. The brand offers unique and memorable party and gift products, such as a mimosa bar kit and baby shower games.

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