41 Small Businesses With Unique and Fun Gifts for the Whole Family

Shop smart, shop small. Support mom-and-pop shops and take advantage of some stellar Cyber Monday deals.
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By Nehal Aggarwal, Editor
Updated November 28, 2022
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Image: Mal de Ojo Studio
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Holiday shopping is in full swing! As you make your shopping lists for the 2022 holiday season, consider shopping small where you can. Small businesses make up around 44 percent of the country’s economy, and, due to pandemic impacts and inflation, it’s important to support them now more than ever.

Keep in mind, however, that shipping and item creation may take a little longer with small businesses. For the timely arrival of gifts, it’s better to shop sooner rather than later when shopping small. Plus, many of the small businesses on this list are offering some great Cyber Monday deals today to help you get the biggest bang for your buck!

So, what counts as a small business? Of course, we don’t have all the data on a business’ finances to specifically categorize them as small or not. However, at The Bump we categorize small businesses as ones that are locally run and operated (even if they exist within a larger marketplace) or ones may not yet be a household name.

Below, we’ve rounded up some of our favorites that offer products for pregnancy, kids and parents. Check them out—you may even find a new favorite.

In this article:

Small Businesses for Pregnancy

Pregnancy can be incredibly uncomfortable at times, but innovative products such as the ones from brands below can really help. Adorable, functional and comfortable maternity clothing? Check.

Mio Skincare

This pregnancy skincare brand was created by four moms, for moms with skincare essentials that take care of your skin without harming your growing baby. All of the brand’s products are made with high quality ingredients and plant-based actives and all of their packaging is recyclable.

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Aniche was launched a little over a year ago by two mom friends who were looking for chic, contemporary clothes that lasted beyond pregnancy. Their clothes offer quality at a price point that doesn’t break the bank.

Shop Aniche

Loyal Hana

This mom-owned business was created by Shelly Suh to give back to expectibe and nursing moms—especially since they give so much to the little people in their lives. The collection includes tons of functional and comfortable maternity garments that can easily transition from pregnancy to motherhood—and they’re so chic you’ll want to wear well after baby arrives.

Emilia George

Founded by Elle Wang, Emilia George aims to bridge the gap in the market when it comes to well-made maternity business attire. The best part? Not only are the clothes functional, comfortable and crisply styled, but they’re also made with eco-friendly fabrics. Plus the brand is giving back with a complimentary face mask included with every purchase and donating face masks to daycares around New York City.

Stowaway Collection

Becoming a mom is hard enough without worrying about having to get dressed. Launched in 2016 by a mom-to-be and her mama, Stowaway Collection features maternity pieces that will grow with you and take you from day to night. The best part? The brand supports organizations fighting for equality and everyone’s right to be a parent, such as the ACLU.

Small Businesses for Baby Clothes and Accessories

There are tons of small businesses out there that make the most adorable outfits to dress baby up in. Below, some of our favorites, including a brand that makes sustainable training paints, a gender-neutral baby brand and brand that works with local artists to tell a story with each product.


This brand makes an environmentally friendly and affordable alternative to disposable diapers and trainers. Not only are the safe for contact with your child’s skin, but they’re also able to maximize the absorption of urine. The brand’s mission is simple: to help you potty-train your child quickly, easily and sustainably.

Shop Peejamas

Tippy Tot Shoes

This Black-owned business focuses on baby shoes that build a strong foundation for healthy feet, with hard bottoms to help provide support as they take their first step and added protection against unsteady ankles.

KaAn’s Designs

KaAn’s Designs is a Black-owned brand that focuses on baby clothing for millennial parents and their kids. On their website, you’ll find adorable onesies (including one that says “newbae”) , matching family t-shirts and a brand new holiday collection for the whole family.

The Spunky Stork

This organic baby clothing brand was founded by a husband and wife who wanted to make safer, non-toxic clothing for kids. Shop for baby, siblings, twins and more with adorable onesies and a new must-have Christmas collection.

Miles and Milan

When founder Shennel Fuller became pregnant, all she wanted were fuss-free, playful, gender-neutral and timeless basics for baby. When she didn’t find what she was looking for, she set out to create her own brand. Miles and Milan offers all of the above—plus their BIG SMILE 3-Pack has earned a spot as one of Oprah’s Favorite Things.

Yinibini Baby

Soyini merged her love for art, design and color into Yinibini Baby. This Black-owned brand makes handmade clothing and accessories for babies, all of which use illustrations to tell a story. Bonus: Everything is made from domestically-sourced organic cotton and cotton fabrics.

Cygnet Living

Cygnet living makes beautiful vintage kids’ clothing and accessories. Plus, they also make and personalize some of the same fashions in women’s sizes for the perfect mommy-and-me photo opp.

Little Stocking Co.

Based near Portland, Oregon and founded by two best friends, the brand aims to brighten up the closets of kids with uniquely colored knee high socks and cable knit tights.

Clover Baby and Kids

Founded by mom friends Shannon and Nikki, Clover Baby and Kids offers high-quality essentials that effortlessly transition from naptime to playtime. Each collection is made with custom hand-painted patterns and the brand regularly gives back to support children’s hospitals, Baby2Baby and more.


This earth-friendly baby clothing brand aims to merge the minimalism of Scandinavian design with high quality organic fabrics. The result is timeless, gender-neutral products—all created with 100% organic cotton.

Shop TØY


While the marketplace does carry some bigger names, it also houses several independent boutiques from around the world that create innovative products for kids in terms of clothing, gear and toys, as well as products for the home.

Small Businesses for Baby Toys

The list of brands that offer baby toys is endless, but the ones below not only offer toys that are beautiful and functional, but also toys that encourage development—all without the use of a screen.

Bloom Owl

Bloom Owl creates personalized wooden name puzzles and piggy banks. In time for Christmas, they’re also offering personalized ornaments. The brand, along with several other small businesses and artists, is available to shop on Etsy.

Shop Bloom Owl

Puzzle Huddle

Matthew Goins created Puzzle Huddle after finding a consistent lack of diversity in commercially-produced puzzles. Since it’s launch the brand has expanded and now produces unique puzzles that focus on diversity and representation, as well as wall decor, t-shirts, blankets and more with the same images.


This mom-founded brand is all about encouraging brain development through play. The brand offers beautifully-crafted and colorful toys through their play kits subscriptions, which span every age group from newborns up to 36 months.

Shop Lovevery

Acorn Toy Shop

Based in New York City, Acorn Toy Shop offers beautifully-designed, sustainably-made, handcrafted toys from around the globe that allow children to explore and expand their imaginations. The best part? The brand donates a percentage of all sales to national and international organizations that work to provide services for kids.

Cuddle + Kind

The brand was founded by parents who wanted to help end childhood hunger. Cuddle + Kind creates gorgeous, hand-knit dolls made from high quality cotton by female artisans in Peru. For each purchase the brand gives 10 meals to kids in need. Since September 2015, the company has helped provide over 13 million meals to kids in need.

The Dough Project

This brand is female-founded and handmade in New York City. It was started by a preschool teacher who wanted to bring the fun of dough from the classroom to the home, without any of the toxins. The dough is made from all natural and food-great ingredients and colored with plants.


Created by two dads in Germany, Tonies aims to create a way for kids to experience storytelling in the digital age and keep them entertained without the need for a screen. The Toniebox is an immersive experience parents and children can share together. Plus, each tonies characters tells a different story or sings a different song.

Shop Tonies

Young Wild and Friedman

Young Wild and Friedman is a mom-run brand that was founded after her child was diagnosed with a speech disorder and severe anxiety. Upon her doctor’s recommendation, she turned to sensory play to help calm anxiety and encourage language development. Young Wild and Friedman makes the most adorable sensory boxes that provide hours of independent play (perfect for those cold or rainy days) and their mini sets make for the perfect gift.

Kido Chicago

Kido Chicago merges parents and founders Doug’s love for visual art and Keewa’s love for performing art. The brand’s online boutique offers beautiful toys, cards, decor, books and much, much more.

Small Businesses for Baby Gear

Let’s face it, every parent goes through several feeding sets, bibs, teethers—and the list goes on. The next time you’re in the market for some gear, check out one (or more!) of the small businesses below. They’re eco-friendly, innovative and make it a priority to give back.

Busy Baby Mat

Veteran Beth Fynbo was out at lunch with her son, friends and their kids, when she realized that her friends were constantly getting up to fetch toys that had been thrown on the ground. Determined to find a solution that allowed them to make it through a peaceful lunch, she came up with the Busy Baby Mat, a silicone mat that’s travel friendly and can be used for food or toys. Since then, the brand has also expanded to sell teethers and toys.

Copper Pearl

Started in 2015 by best friends and moms Stephanie and Kristin, Copper Pearl aims to bridge the gap between trendy and modern bibs on the market. While the bibs remain at the core of the brand, it has since expanded to also include apparel, accessories, burp clothes, products for bath time and more.

Sweet N Swag

The motto of this brand is simple: do good. Founder Shannon Evanson originally started making bows to help raise money for her friend after her young son passed away, selling them to family and friends. When she found she had leftover bows, at the encouragement of loved ones she decided to sell them on Etsy—and was met with an outpouring of demand. Today, Sweet N Swag sells bows, shoes and more. Plus, they donate shoes to NICUs, homeless shelters and oncology units across the country.


Founded by parents who were sick of the clean up time required after each meal, ezpz makes products that encourage less mess or more fun. Each product is focused towards a specific age group and usage. Plus, take 15% off sitewide with code BUMP15.

Shop ezpz

Nested Bean

Nested Bean makes lightly-weighted swaddles, sleep sacks and onesies to help baby (and you) sleep better.

Coco Moon

Founded by a mom of two based in Hawaii, Coco Moon makes baby blankets and swaddles. The best part? Since 2017, they’ve been able to give back to approximately 30 different organizations across the state.

Shop Coco Moon

The Tot

The Tot is a marketplace that emphasizes safe, quality products for families at every stage of life. They carry products from both big-name brands and family run businesses, ensuring that all products are making a healthy impact on customer’s lives, as well as the environment.

Shop The Tot

Rookie Humans

Gabriela Freire-Anggono founded Rookie Humans to help parents capture the magic of fleeting moments, like watching them sleep in their cribs, with their little ones. The brand creates crib sheets with whimsical designs from talent artists—and each set tells a unique story.


This eco-friendly educational company specializes in BPA-free infant products, such as teethers, bibs and more. Plus, the company gives back to the community by donating teethers to maternity wards.

Shop Droolees

Small Businesses for Moms

Moms deserve it all–and these brands couldn’t agree more. From beautiful gift sets from Tubby Todd Bath Co. to Weezie Towels to wrap up in after a well-deserved bath to fine jewelry that celebrates mothers everywhere, there’s something on this list to please all the moms in your life.

Tubby Todd Bath Co.

Andrea Faulkner Williams created Tuddy Todd as a skincare solution for her family’s gentle skin. The brand places a strong emphasis on safe ingredients to encourage good, clean fun. The brand offers skincare sets the whole family can use, as well as gift sets that are perfect for the holidays.

Weezie Towels

Weezie Towels offer a line of luxury, personalizable towels and robes to fultill all your “bathleisure” dreams. In 2020, they also launched Lil Weezie, a brand new kids’ collection that brings that same comfort to bathtime.

Tiny Tags

Melissa Clayton was in search of the perfect “mommy necklace” when she founded Tiny Tags to honor moms everywhere, every day. The brand creates customizable fine jewelry that has even been recognized by celebrities like Meryl Streep and Hoda Kotb.

Shop Tiny Tags

Dagne Dover

Founded by a diverse team of three women, the brand makes bags (including a diaper bag!) that have organized compartments for everything from your phone to your chapstick. Bonus: They donate a portion of each purchase to the charity of your choice.

Shop Sweet Lulu

This online boutique specializes in high-quality, on-trend partyware and gifts from around the globe. Shop anything from party decor, home decor, holiday decor, kids toys and so much more.

Bag and Bougie

This female-founded business creates unique and innovative bags that are both durable and machine washable. Use them when you’re on the go with baby, for everyday errands, work, the gym, travel—pretty much any setting.


Founder Morgan is a Mom of three and created Buru in an effort to cater to busy Moms, specifically. All of the pieces in her collection shout fun fashion at a price that won’t break the bank. Many are nursing friendly or transition well through stages of pregnancy. Best of all, everything is made in L.A. and almost all of it is machine washable.

Published December 2020

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