Five Favorites From Buybuy BABY's New In-House Brand

From trendy apparel to nursery and bathtime must-haves, check out the new line of products starting at $2.
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By Wyndi Kappes, Associate Editor
Updated November 17, 2022
buy buy baby mighty goods collection launch
Image: Courtesy of BuyBuy BABY (3) | The Bump

This month, beloved budget retailer buybuy BABY launched its first exclusive brand, mighty goods. The fresh and fun line was designed with the realities of parenting in mind and brings caregivers a variety of baby and toddler essentials that are affordable and adorable.

From trendy apparel to bed and bath products, room decor, and more, prices start at $2, with many items coming in under $20. Shop some of our favorites below.

5-Piece Unicorn Towel, Washcloths, and Washcloth Mitt Set in Pink/White

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This matching bundle has everything you need to make bathtime a breeze. Parents rave about the fun and functional unicorn bath mitt, cozy hooded towel and gentle cotton washcloths that get softer with every wash.

Buy it: $20,

Zip-Up Teddy Sherpa Hooded Pram in Vanilla

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Keep baby warm and cozy with this fluffy sherpa zip-up. Machine washable and available in three calm colors, perfectly placed bear ears make this winter outfit un-bear-ably adorable.

Buy it: $18,

4-in-1 Convertible Crib by M Design Village

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This easy-to-assemble pine wood crib blends timeless design with long-term functionality. Save money and the environment by transitioning this piece from a crib to a toddler bed, day bed and full-size bed—rather than buying a new item for each sleep stage.

Buy it: $190,

3-Piece Wood Frame Set in Natural

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Add another layer to your nursery design with some soft and soothing wood décor. These versatile frames can be hung up or set on a surface to brighten up any room with a fun sun and sea design. Want to add a personal touch? Simply switch out the artwork for keepsakes from baby’s first year.

Buy it: $19,

Scalloped Striped Print Storage Basket

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Keep the chaos to a minimum by making sure everything in your nursery has a place. Stash diapering supplies, get toys out of the way and wrangle dirty clothes together using this trio of storage solutions.

Buy it: $15, Medium Basket,; $25, Storage Hamper,; $12, Small Caddy,

You can shop buybuy Baby’s entire line of MightyGoods products at

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