SNOO Smart Sleeper Rental Service Makes the Bassinet More Affordable Than Ever Before

The highly sought after SNOO Smart Sleeper by Happiest Baby now offers parents in the US the opportunity to rent its coveted smart bassinet for just under $5 a day.

Fairly new to the scene, SNOO has been a major disruptor in the industry since its launch. In fact, its overwhelmingly positive reviews helped The Bump choose SNOO as the 2018 Best of Baby winner for best bassinet despite its steep price tag.

Celebrities, including Mila Kunis and Ashton Kutcher, equate the state-of-the-art bassinet to something of a miracle worker.

So, what’s all the hoopla about? SNOO claims to boost baby’s sleep by one hour or more, by imitating the gentle rocking and rumbling sounds babies love in the womb. SNOO can “hear” when a baby cries, and automatically responds with increasing motion and sound, often calming fussing in under a minute. The app lets parents choose the rhythms that work best for their baby—with special settings for preemies and newborns—and automatically creates daily sleep reports.

Image: Tamara Leigh Photography / SNOO

Which leads us to the next question—if it helps baby sleep safer, sounder and longer, then why the heck not, right? The main issue, up until now at least, was the price tag. At $1,300 it’s definitely a splurge.

But the new rental service is a game-changer. While buying will still be available, parents will also have the option to rent SNOO for $4.90 a day ($149 per month). There is a one-month minimum rental and a $175 refundable security deposit, and shipping is free in all 50 states and DC.

As an extra bonus, parents ordering SNOO during January 2019 will get the first month for a discounted $98—about $3.50 a day. The discount can even be applied to those ordering SNOO this month, but choosing to delay delivery until later in the year.

Most new parents agonize over getting their little one to sleep a wink at night. And, in the process, they lose out on a lot of sleep themselves. Not to mention, the constant fears lurking in the back of every new parent’s mind: Sleep safety and SIDS.

“Today’s parents are the most educated in history, but they’re the least experienced when it comes to baby care,” says Harvey Karp, MD and founder and CEO of Happiest Baby. “They have less hand-on, family support than any generation in history.”

“As a pediatrician, my goal is to make SNOO as affordable as possible so that we can help as many families as possible,” Karp shares.

In short, SNOO’s rental service may just be the answer to your sleepless nights.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.