Spirit Halloween Shares 2023's Top Costume Trends for the Whole Family

From Barbieween to Bluey ensembles and video game-inspired outfits, check out some of this year’s most popular costumes for baby, kids, parents and more.
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By Wyndi Kappes, Associate Editor
Updated October 17, 2023
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Image: Sheila Fitzgerald | Shutterstock

Halloween is quickly approaching, and the hunt is on to find the perfect costume for all your spooky celebrations. Lucky for you, popular Halloween retailer Spirit Halloween has pulled together a list of the top trends for this year.

“We know how important the right costume is for that perfect Halloween moment. That’s why we spend all year creating, crafting, and cultivating the best costume and accessory assortment on the planet,” said Steven Silverstein, CEO of Spirit Halloween in a press release. “Whether you’re creating a classic show-stopping look inspired by your favorite characters, or hunting for the perfect group costume for your crew, Spirit Halloween’s quality, imagination, and attention to detail will not disappoint for Halloween season or those everyday spooky vibes.”

Find inspiration and browse trending favorites below.

A Barbieween

Barbie fans can bring officially licensed looks to life, including costumes straight from 2023’s mega hit. Spirit’s Barbie collection has high quality, wear-anywhere looks and accessories for kids and adults. From Retro Skating Barbie and Ken to Western Barbie and Ken, to the Classic Barbie Bodycon Dress and Classic Cardigan, every Barbie lover can find their Dream Closet outfit. For DIY costume fans, the iconic Barbie Box elevates any Barbie-inspired look.

Ghoulish Groups

Family-themed costumes are hot across all age groups this year and Spirit has options for everybody. Families and friends can represent their animated favorites from the endearing dogs that make Bluey special to beloved The Nightmare Before Christmas characters. Fans of the most recent Disney+ hit can even find styles from the cast of The Little Mermaid.

Video Game Garb

The on-screen action isn’t just reserved for TV and movie characters. Spirit Halloween is transforming characters from consoles to costumes with looks inspired by top video games like Poppy Playtime, Fall Guys and more.

Classic Horror

For families looking to live on the scarier side, Chucky is coming of rage with a third season, Ghostface unretired with a sixth installment and Michael Myers is terrorizing new generations through streaming. For the first year ever Spirit is also offering access to officially licensed costumes like Frankenstein, Bride of Frankenstein, and Invisible Man.

Kid-Friendly Cartoons

Thanks to easy streaming access and successful reboots, cartoons are having a modern renaissance. This year, SpongeBob was named the most in-demand children’s TV show and the TMNT movie passed the $100 million mark globally. Kids and adults can check out outfits from classic animated films and TV shows including Scooby-Doo, The Flintstones and Teenage Mutant Ninja Turtles.

Viral Magic

Practicing a different type of magic, the Netflix show Wednesday has brought the Addams Family back into the spotlight with scenes that have millions of views. The Harry Potter fandom is also back in full force with the Hogwarts Legacy video game and upcoming TV series.

Shop Spirit Halloween’s bestselling costumes at and in stores. Before you take home your favorite fit, consider donating to Spirit of Children, the brand’s nonprofit arm focused on making hospitals less scary for kids and their families. Plus, check out these 19 Frightfully Fun Mommy and Me Halloween Costumes.

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