Best Natural Beauty Products to Use During Pregnancy

Pregnancy-safe makeup isn’t only better for baby—it’s also totally gorgeous. Here are your safest (and sexiest) bets.
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profile picture of Holly Pevzner
Contributing Writer
May 29, 2020
all natural beauty products for pregnant women
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Now that you’re pregnant, you’ve changed up your diet, ditched the rosé and bought a new bra—but you’re not done yet. Turns out, some of your favorite makeup might not be so good for you or your developing baby.

“There’s actually a pretty long list of products to avoid during pregnancy,” says Dendy Engelman, MD, a board-certified dermatologic surgeon at Medical Dermatology & Cosmetic Surgery in New York City and mom of two. Some beauty products might simply irritate your newly sensitive skin, but others can be harmful to a fetus.

When you’re on the hunt for pregnancy-safe makeup, natural beauty products can be your saving grace. “I recommend looking for fragrance-, BPA-, paraben- and phthalate-free cosmetics,” Engelman says. “And definitely formaldehyde-free. Surprisingly, some nail polishes and mascaras still contain formaldehyde, which has been linked to cancer as well as other nervous system issues.” The good news? This pregnancy trade-in may require a trip to the beauty store (wee!) so you can stock up on some of the best natural beauty products. It’s doctor’s orders, after all. Here’s what pregnancy-safe makeup you should buy.

Image: Courtesy Jane Iredale

Best Natural Foundation: Jane Iredale Glow Time Full Coverage Mineral BB Cream

When pregnancy brings out the pimples and hyperpigmentation, a fuller base coverage may be in order. Enter: Jane Iredale Glow Time Full Coverage Mineral BB Cream, a great pregnancy-safe foundation with added broad spectrum SPF 25 and skin-enhancing antioxidants. It not only hides pregnancy-induced imperfections, but it’s also non-comedogenic, hypoallergenic, paraben-free and even vegan. With nine shades (and a handy foundation color-matching chart found online), it’s a great choice for pregnancy safe makeup.

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Buy it: Jane Iredale Glow Time Full Coverage mineral BB Cream, $50,

Image: Courtesy Bare Minerals

Best Natural Tinted Moisturizer: bareMinerals Complexion Rescue Tinted Hydrating Gel Cream

Nothing accentuates pregnancy glow quite like a perfectly toned-matched tinted moisturizer. And with this one from bareMinerals, there are a whopping 16 shades to choose from. Because it’s mineral-based and free of lots of not-so-good stuff, like parabens, phthalates, sulfates, fragrance and oil, it’s safe for you and baby-to-be. Plus, it nourishes and hydrates your skin and improves complexion while you get your light and lovely glow on.

Buy it: Bareminerals Complexion Rescue Tinted Hydrating Gel Cream, $33,

Image: Courtesy RMS

Best Natural Eyeshadow: RMS Beauty Eye Polish

There’s so much good stuff in RMS’ sheer, creamy, eye-popping mineral eyeshadow. Not only is the subtle sheen beautiful and light-catching, it actually does double-duty by hydrating tired mom-to-be eyes with beeswax, coconut and jojoba oils, vitamin E and rosemary extract. (All of the above will come in handy as a tired new mom too.) It’s virtually weightless and fragrance-free to boot, making this one of the best go-to natural beauty products.

Buy it: RMS Beauty Eye Polish, $28,

Image: Courtesy Beautycounter

Best Natural Eyeliner: Beautycounter Color Outline Eye Pencil

The folks behind Beautycounter guarantee that their natural beauty products are totally pregnancy- and baby-safe. How? They screen each and every ingredient for safety, with their pregnant customers top of mind—which means there are no parabens, phthalates, synthetic fragrances or other bad-for-baby ingredients involved. And that’s just one of the reason to love their waterproof eye pencils. Other reasons: It applies smoothly (no doubt due to the rosemary leaf extract and sunflower oil) and actually stays put. Bonus: Each pencil is punctuated with a smudge tip for easily blending.

Buy it: Beautycounter Color Outline Eye Pencil, $24,

Image: Courtesy WELL People

Best Natural Mascara: W3LL People Expressionist Mascara

So many natural mascaras are less than amazing, what with unwanted clumping and weird consistency. Not this one from W3LL People, which glides on (and remains on) like a dream, without leaving you with weird spidery lashes. It’s free of harsh dyes (only pure mineral pigments here) and there’s no petroleum, parabens or other chemicals unsafe for moms-to-be. As a pregnancy-safe mascara—and your new everyday go-to—it’s a total score.

Buy it: W3LL People Expressionist Mascara, $20,

Image: Courtesy Alima Pure

Best Natural Blush: Alima Pure Luminous Shimmer Blush

This subtly shimmery (but still appropriate for daytime), pregnancy-safe mineral blush is free of fragrance, parabens, phthalates, sulfates, synthetic dyes, dimethicone, talc and more. But it’s packed with pigment, so a little goes a long way. It’s pregnancy glow in powder form—and a big winner in the realm of pregnancy-safe makeup.

Buy it: Alima Pure Luminous Shimmer Blush, $30,

Image: Courtesy 100% Pure

Best Natural Lipstick: 100% Pure Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

Wait, there’s a lead-free lipstick that’s also anti-aging, antioxidant-packed, ulta-moisturizing,and offers amazing color and staying-power? Is that even possible? Yes! This fruit-pigmented line from 100% Pure contains zero percent synthetic dyes, chemical preservatives and other harsh add-ins. Instead, the products are vegan and filled with good stuff, like pomegranate oil and shea butter. What makes this a favorite pregnancy-safe lipstick, however, is the fact that the colors are rich and they glide on so smoothly, leaving you with wow-worthy lips.

Buy it: Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks, $30,

Image: Courtesy Clove + Hallow

Best Natural Lip Gloss: Clove + Hallow Lip Glaze

These lush, vegan glosses from Clove + Hallow are packed with natural goodness like coconut and jojoba oil, organic shea butter and vitamin E, and don’t come with the stickiness that can make even the best gloss fail. It’s true that these beauties are a mere 1 percent shy of declaring themselves 100 percent natural, but we’ll take it. They’re totally makeup bag worth and pregnancy-safe.

Buy it: Clove + Hallow Lip Glaze, $17,

Image: Courtesy Zoya

Best Pregnancy-Safe Nail Polish: Zoya

Are you under the false impression that you need to give up your beloved mani/pedi when pregnant? “That’s nonsense,” Engelman says. “Simply look for nail polishes labeled 3-Free or 5-Free, which don’t use formaldehyde and other harmful chemicals.” Zoya nail polish goes above and beyond with a 10-free formula that includes zero formaldehyde, formaldehyde resin, dibutyl phthalate, parabens, toluene, camphor, lead and more. (That’s why you often find Zoya in non-toxic nail salons.) There are literally hundreds of colors to choose from; each glides on silky smooth, and they’re one of the longest lasting natural polishes in the pregnancy-safe makeup game.

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