Fake Labubus Pose Child Choking Hazard, CPSC Warns

You’d be hard-pressed to find a bigger viral trend in 2025 than Labubus. The plush must-have toys turned keychain and bag accessories are designed to look like adorable monsters, and in many ways, they’re this generation’s Beanie Babies or Furbies. But with sky-high demand, a social media–fueled craze and growing status as collectible items, fake Labubus—or “Lafufus”—are flooding the market. And while these knockoffs may look harmless, experts say they carry serious risks.

The Consumer Product Safety Commission (CPSC) issued a special announcement on August 18 warning parents about counterfeit Labubus that may pose a choking hazard. According to the agency, fake versions sold as both plush dolls and keychains are small enough to fit in a child’s mouth and block their airway. The CPSC has also received reports of counterfeit dolls breaking apart easily, releasing small pieces that could cause choking.

“These fake Labubu dolls are dangerous, illegal, and have no place in American homes,” said CPSC Acting Chairman Peter A. Feldman said in the recall notice. “No parent should have to wonder if a toy will stop their child from breathing. Protect your children and buy only from reputable sellers."

The CPSC says it has intercepted multiple shipments of Lafufus entering the US from China and seized thousands of units for violating federal toy safety regulations. Still, many dupes are slipping through and making it onto the market. That means parents remain the first line of defense in keeping kids safe.

The agency urges families to buy only from authorized retailers and learn how to spot fake Labubus. Their top tips include:

• Beware of bargains: Deep discounts often signal counterfeit products.
• Check for authenticity markers: Genuine Pop Mart Labubu dolls feature a holographic Pop Mart sticker, a scannable QR code linking to the official site, and (on newer editions) a subtle UV stamp on one foot.
• Inspect design details: Fakes often have overly bright colors or the wrong number of teeth (authentic dolls have nine).
• Know your seller: Stick to trusted stores or verified online marketplaces.
• Look for safety labeling: Toys with small parts should carry choking hazard warnings and independent safety certification marks.

You can see more about fake Labubu dangers and report any toy safety incidents or concerns at CPSPCgov.