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Google Has Released Its 2020 Halloween Trends—and They’re Spookier Than Ever

The most-searched costume for babies? Baby Shark, of course.
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By Nehal Aggarwal, Editor
Published October 8, 2020
baby dressed in ladybug halloween costume sitting and surrounded by pumpkins
Image: Anna Kraynova / Getty Images

Spooky season is upon us! While celebrations may not look the same this year, people are certainly getting their costumes in order. To celebrate, Google has released its list of the top-trending Halloween costumes based on data from September 2020. Plus, Google has also released its interactive Frightgeist map, which allows you to see what people are searching for in your city, as well as around the country.

Below, their findings for the hottest Halloween trends of 2020, from most popular costumes for babies and kids to the most searched-for costumes for pets.

Top 10 Trending Halloween Costumes for Babies

  1. Baby shark
  2. Baby Yoda
  3. Baby pumpkin
  4. Boss baby
  5. Baby dinosaur
  6. Baby Olaf
  7. Baby chicken
  8. Baby tiger
  9. Baby bat
  10. Baby lion

Top 10 Trending Halloween Costumes for Kids

  1. Supergirl
  2. Flamingo
  3. Hocus Pocus
  4. Witch
  5. Glinda
  6. Robot
  7. Maui
  8. Bat
  9. Sally
  10. Werewolf

Top 10 Trending Halloween Costumes

  1. Cobra Kai
  2. Dungeon Master
  3. The Mandalorian
  4. Space Cowgirl
  5. Trolls
  6. Belle
  7. Marshmello
  8. Inflatable shark
  9. Firefighter
  10. Sanderson sisters

Alongside costumes for babies, kids and adults, Google also looked at the most searched-for costumes across the country last month for couples and pets. Here’s what they found:

Top 10 Trending Halloween Costumes for Couples

  1. Bonnie and Clyde
  2. Lilo and Stitch
  3. Cosmo and Wanda
  4. Coraline and Wybie
  5. Lydia and Beetlejuice
  6. Mario and Luigi
  7. Woody and Jessie
  8. Angel and Devil
  9. Phineas and Ferb
  10. Sharkboy and Lavagirl

Top 10 Trending Halloween Costumes for Pets

  1. Cat taco
  2. Corgi stegosaurus
  3. Twinkie
  4. Beetlejuice
  5. Fish
  6. Woody dog
  7. Chucky
  8. Frog
  9. Pumpkin
  10. Raccoon

Top searched dog costumes, US

  1. Chucky dog costume
  2. Dog spider costume
  3. Ewok dog costume
  4. Zero dog costume
  5. Yoda dog costume
  6. Dog shark costume
  7. Stitch dog costume
  8. USPS dog costume
  9. Dog ghost costume
  10. Demogorgon dog costume

Top searched cat costumes, US

  1. Cat tuxedo
  2. Lion
  3. Pumpkin
  4. Spider
  5. Dinosaur

To take a look at more of the data, as well as how it compares to 2019, check out the full report.

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