One of the biggest pain points for new parents is finding safe products they’re confident using on their children. It seems like a rite of passage for new parents to spend hours researching and comparing products in the baby space. Not to mention, it can be pretty hard to discern honest online product reviews from sponsored posts and paid partnerships. But before you surrender yourself entirely to the stress, turn your troubles over to MASSE, a digital shopping platform that shares product recommendations from real people, and answers any questions or doubts a consumer may have. And the best part? There are no paid posts or sponsored content. In other words—no fake reviews.
“My co-founder Lizzy and I worked as product managers in ecommerce for many years, and as part of our research, we began to realize that consumers were feeling more and more overwhelmed with the number of options available to them. There was this increasing feeling of distrust with many of the traditional sources of guidance,” Elizabeth Shaffer, co-founder of MASSE, exclusively tells The Bump. “What we noticed was consumers turning back to people they can trust—friends and family—for advice on what to buy. This became very real for us when Lizzy and I both became moms (one day apart!) and had to put together our baby registries…We thought ‘there has to be a better way!’ So we launched MASSE in November 2018 as a digital shopping platform where real people can ask for and share product recommendations, free of sponsored content or fake reviews.”
Although not designed exclusively for parents, MASSE is perfect for new moms or moms-to-be. There are enough concerns keeping you up at night, and worrying about which stroller is first-in-class for comfort and convenience shouldn’t be one of them. MASSE curates the very best in the parenting space through its several top lists. “Our “Best of Lists” are aggregated rankings of the top recommended products on MASSE. All of these recommendations are coming directly from our users, and none of them are paid for,” Shaffer explains.
Wondering which pacifiers are in a league of their own, or perhaps the perfect basisnet to soothe baby to sleep? There are lists for that. And we know the selections on MASSE are the real deal, because many of the most buzzed about products on the site are also picks The Bump editors know and love. Take the Thinkbaby cup, which MASSE users love and was also named The Bump’s Best of Baby winner for 2019. Not to mention, all the praise the SNOO Smart Sleeper has gotten from both our editors and MASSE moms and dads.
Which is why it makes perfect sense that The Bump and MASSE have decided to team up on a mission to bring the very best in the baby space to new or soon-to-be parents.
“Lizzy and I have been avid readers of The Bump since we had our babies a few years ago. It has been a tremendous resource as we’ve navigated the early years of our kids’ lives. Whenever either of us has a question or is looking for advice, The Bump is one of the first places we turn to,” Shaffer says.
While searching for recommended items on MASSE, be sure to stay on the lookout for products that are tagged with The Bump’s “Best of Baby” badge. That indicates that users on MASSE not only know and love those baby gear items, but The Bump thinks they are first-in-class too!
“The majority of our users on MASSE are moms—women from all walks of life across the country who are looking for the most trusted sources of information to make their families’ lives better. As our mom base grew and we saw an increasing number of questions about baby products, we knew The Bump would be the ideal partner because of the deep trust it has built within its community. We’re so excited for The Bump to share our best of baby list of products our community loves most and to roll out additional content over the next few months.”
Be sure to check out MASSE’s favorite items when it comes to sippy cups, swaddles and baby monitors, as well as a handful of the helpful “Best of Lists” the platform has to offer. And be sure to stay tuned to learn about other exciting ways The Bump and MASSE will be working together.
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