These Maternity Cyber Week Sales Are Can’t Miss

Who says you can't holiday shop for yourself?

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By Emma O'Regan-Reidy, E-Commerce Editor

Updated November 27, 2023

pregnant woman holding a christmas present

Image: petrunjela | Getty Images

Maybe you spent Black Friday scoring discounts on popular baby gear brands. And Small Business Saturday? That’s when you shopped small to wrap up gifts for everyone on the list. But good news, mamas: Cyber Week is all yours. Some of the biggest names in maternity wear, pregnancy-safe skincare and more are hosting holiday discount deals, and Cyber Week is where it’s at. Below, discover all the maternity Cyber Week sales you need to treat yourself.

Seraphine

Seraphine’s maternity clothes are beloved by celebrities, editors and expectant moms alike—which is why it’s no surprise that they were awarded overall best maternity clothing brand in our Best of The Bump series. From Nov. 13-27, score big and save 30% off sitewide on Seraphine.com! That includes the brand’s stylish maternity dresses, timeless jeans, chic nursing clothes and so much more.

Target

What can’t you get at Target? Now through Cyber Week, enjoy deep discounts on electronics, kitchen and home items and even baby gear at Target.com. Plus, discover new deals every day to treat yourself throughout the season.

Nordstrom

From Nov. 16-27, find once-a-year deals across Nordstrom.com, including maternity wear, shoes, accessories and so much more.

PinkBlush Maternity

Starting Nov. 17, use code BLACKFRIDAY for up to 50% off sitewide on PinkBlushMaternity.com. That includes everything from chic dresses and affordable jeans to soft delivery robes, maternity activewear and everything else in between!

Kindred Bravely

This top-rated maternity and nursing brand is offering 30% off sitewide from Nov. 19-27 on KindredBravely.com. That includes their Sublime Hands-Free Nursing & Pumping Bra and their Sublime Nursing Sports Bra, both of which were highlighted in the Best of the Bump awards. What’s more, you can also score their discounted products on Nordstrom.com and Amazon.com.

Beyond Yoga

Beyond Yoga offers comfortable attire for yoga, including a collection for maternity wear. From Nov. 20-28, get 30% off apparel sitewide on BeyondYoga.com.

Etsy

Score maternity Cyber Week sales across Etsy.com from Nov. 20-29. During this time, participating sellers will be offering up to 60% off thousands of items sitewide—no code needed.

Bodily

Bodily focuses on helping to support moms in their postpartum recovery and breastfeeding journeys where they need it most. From Nov. 24-30, take up to 35% off sitewide with code BFCM on Bodily.com. You can even save on Bodily’s All-In Panty, which is a Best of The Bump award-winner.

H&M

H&M is one of our favorite retailers when it comes to cute, affordable maternity clothing. Now until Nov. 27, take up to 60% off everything on H&M.com, including their maternity collection.

Ritual

Ritual is known for its vegan, non-GMO multivitamins for all stages of life—including pregnancy and the fourth trimester. From Nov. 13- 28 on Ritual.com, new customers can enjoy 40% off products sitewide and existing customers can take 40% off anything they add to their subscription. Some standout supplements we think you’ll love are their Prenatal Vitamins and their Postnatal Multivitamins. Even better, you can find deals like this on their Amazon.com storefront as well.

Amazon

No Cyber Week roundup would be complete without Amazon, of course. On Amazon.com, you’ll find a wide array of daily deals, ranging from everyday essentials and home products to beauty items and trending apparel. Even better, they have a variety of baby gear and must-haves on sales as well.

Shopbop

From Nov. 20-28, use code HOLIDAY to score 25% off maternity clothes (and more!). On Shopbop.com, you’ll find standout pregnancy brands like HATCH Collection, Ingrid & Isabel, Joe’s Jeans and so much more.

Revolve

From Nov. 22-28, save up to 50% on select styles from top brands on Revolve.com. Here, you’ll find chic dresses, stylish activewear and, of course, maternity options. We’re obsessed!

Belly Bandit

Belly Bandit is best known for their original belly wraps, and from Nov. 19-25, you can enjoy 25% off products sitewide on BellyBandit.com. That includes the brand’s Postpartum Luxe Belly Wrap, BFF Belly Wrap and Original Postpartum Belly Wrap, all of which were highlighted in the Best of The Bump awards series.

Bombas

From Nov. 25-27, score 25% off of Bombas products sitewide at Bombas.com. We’re especially big fans of the brand’s Women’s Everyday Compression Socks, which are a must-have for pregnancy!

ThirdLove

ThirdLove offers an array of underwear, loungewear, activewear and even maternity and nursing bras (like the 24/7 Classic Nursing Bra which was recognized in our Best of The Bump awards). From Nov. 15-Dec. 1, you can save up to 70% off everything sitewide on ThirdLove.com. Plus, when you spend $150, you’ll automatically get 25% off.

Ingrid + Isabel

If you’re after easy, comfortable maternity clothing that doesn’t compromise your style, you can’t go wrong with Ingrid + Isabel. From Nov. 21-28, enjoy 30% off sitewide—plus free shipping—with code OHJOY.

Dagne Dover

From Nov. 21-29, score 25% on luxe bags and travel essentials sitewide on DagneDover.com—no code needed. We’re especially big fans of their Indi Diaper Backpack!

Rent the Runway

Want to elevate your maternity or postpartum wardrobe without spending a small fortune? Check out Rent the Runway. Now until Nov. 28, score 30% off sitewide at RenttheRunway.com. Plus, you can enjoy 30% off reserve rentals ($60 order minimum) and 30% off a one-month subscription to their most popular plan.

Willow

Looking for innovative breast pumps and breastfeeding accessories? Willow is sure to check all of the boxes on your list. From Nov. 16-Dec. 5, score up to 25% off sitewide on Willow.com. That includes 25% off any breast pump (like the Willow Go Wearable Breast Pump (which was highlighted in our Best of The Bump series).

Lansinoh

Founded by a mom for moms, Lansinoh is committed to helping new mothers on their postpartum and breastfeeding journeys. From Nov. 23-27, products like the brand’s breastmilk storage bags, nursing pads and nipple cream (which was featured in our Best of The Bump series) will be 15% off on Amazon.com. Plus, from Nov. 17-27, enjoy 15% off on even more new-mom must-haves, like their double electric breast pump and the breastfeeding essentials kit.

Frida Mom

Frida Mom has everything you’ll need, from the earliest days of pregnancy to birth through to your little one’s first year. From Nov. 24-27, enjoy 30% off select Frida Mom items on Amazon.com and Target.com. Some favorites of ours that you can snag at a discount include the Adjustable Pregnancy Pillow, the Disposable Mesh Underwear, the Upside-Down Peri Bottle and the Hospital Packing Kit for Labor, Delivery and Postpartum.

Medela

Shop select Medela products on Amazon.com for 20% off. Some of the breastfeeding essentials available at a discount include the brand’s Harmony Single Hand Pump and Breast Milk Storage Bags.

Honest Co.

From Nov. 23-27, save 15% off on select products on Honest.com. We’re big fans of the brand’s pregnancy-safe skincare collection—so much so that they won a Best of The Bump award.

LAKE Pajamas

From Nov. 20-28, score chic maternity pajamas, robes and more for 25% off on LAKEPajamas.com. Some of our favorite designs include the Pima Maternity Pajama Set and the Pima Robe—both of which come in a range of timeless hues. What’s more, final sale styles will be 50% off.

HATCH Collection

From Nov. 21-26, save 30% on almost everything sitewide on HATCHCollection.com. Here, you’ll find chic, timeless apparel for every stage of your pregnancy journey, from the first to the fourth trimester. Then, on Nov. 24, score a free Full-Size Belly Oil when you spend $350+. But that’s not all—on Nov. 27, you’ll also be able to score bundles for 30% off!

Motherhood

If you’re after affordable, stylish maternity and postpartum clothing, Motherhood has got your back. Today, score up to 80% off on Motherhood.com with code BLACKFRIDAY.

Momcozy

On Nov. 24, take 20% off everything on Momcozy.com—including the Best of The Bump award-winning Huggable Maternity Body Pillow and their top-rated breast pumps. What’s more, bra orders over $79 will receive 30% off—while all orders over $359 will get a free massage device and over $699 will get a free baby monitor. Discounts will also be available on Walmart, Target and Amazon.

Eberjey

On Nov. 27, save 25% on luxe apparel across Eberjey.com by using code COZY25. There, you’ll find discounted pajamas, loungewear, robes, lingerie and more. Best of all, their chic Gisele PJs are bump- and breastfeeding-friendly, so you can count on them to last through all three trimesters—and beyond!

STATE Bags

Treat yourself to a luxe backpack, tote and other travel essentials on STATEBags.com. From Nov. 16-27 you can score 25% off products sitewide—then, from Nov. 24-27, you can also enjoy free embroidery services.

Girlfriend Collective

Searching for maternity activewear that’s functional and chic? Look no further than Girlfriend Collective’s maternity collection. From Nov. 24-28, take 35% off sitewide on GirlfriendCollective.com. Even better, receive a free gift with any purchase (while supplies last).

Lululemon

Does your wardrobe need a refresh? Then you can’t go wrong with picking up some Lululemon apparel! Whether you’re looking for workout clothes, loungewear or office-friendly attire, they’ve got you covered—plus, they make some of our favorite leggings for the pregnancy and postpartum periods. This Cyber Week, discover Black Friday finds and Cyber Monday scores on Lululemon.com.

Lunya

Treat yourself to luxe sleepwear and intimates at a discount, thanks to Lunya’s Cyber Week sales. From Nov. 17-27, shop up to 70% off at Lunya.com.

Elvie

From Nov. 19-25, take 25% off all breast pumps on Elvie.com, including the Elvie Pump which won a Best of The Bump award. Then, from Nov. 27-28, the sale increases to 30% off.

Love, Bonito

On Nov. 27, go to LoveBonito.com to get an extra 15% off two clearance items with code BFCM15—or take 25% off three clearance items with code BFCM25.

Quince

Elevate your wardrobe this season by scoring some of Quince’s versatile, sustainable pieces at a discount. From Nov. 22-27, enjoy six days of flash sales during which items sitewide at Quince.com will be between 40-60% off. Plus, did you know they have a chic maternity collection? We’re obsessed!

Spanx

From Nov. 21-27, take 20% off everything on Spanx.com. That includes their maternity styles—score!

Love & Fit

Known for high-quality nursing and pumping bras—as well as leggings and activewear—Love & Fit has something for every mom. From Nov. 20-26, take 25% off sitewide—including their Athena 3.0 Nursing Sports Bra, which earned a spot in our roundup of the best nursing bras. Then, on Nov. 27, enjoy 30% off everything for 24 hours only. Bonus: Get a free pair of surprise leggings when you spend more than $110 at Love&Fit.com.

Mama Mio

Score pregnancy-safe skincare products (and more!) for up to 80% off on MamaMio.com.

Keababies

From Nov. 24-28, enjoy 15% off sitewide at Keababies.com, including the Best of The Bump award-winning Revive 3-in-1 Postpartum Recovery Support Belt.

Petunia Pickle Bottom

From Nov. 22-30, enjoy 25% off diaper bags, breast pump bags and more on PetuniaPickleBottom.com. Plus, discover limited-time offers for up to 40% off.

Earth Mama Organics

From Nov. 24-27, use code BlackFriday30 to score 30% off organic skincare products specifically designed with motherhood in mind on EarthMamaOrganics.com. Plus, be sure to check out their baby and kids’ collection!

Anthropologie

From Nov. 24-25, take 30% off sitewide on Anthropologie.com, including bump-friendly dresses, trendy shoes, eclectic home decor and so much more. Plus, enjoy an extra 50% off sale items!

Universal Standard

From Nov. 27-29, score 25% off clothing in inclusive sizing sitewide on UniversalStandard.com. Not sure where to start? Check out their Black Friday Deals page.

Cosabella

Starting on Nov. 22, score 30% off lingerie, bralettes, thongs and more sitewide on Cosabella.com—no code needed. Plus, you can score pajamas for 50% off and you’ll receive a $25 gift voucher with purchases over $150. Then, on Nov. 27, continue to save 30% off the entire site, including up to 65% off select styles.

Natalist

Natalist is known for providing fertility and pregnancy essentials, such as supplements and self-care products. From Nov. 23-28, take 25% off pregnancy and postpartum must-haves with code BFCM23! on Natalist.com.

Saie

From Nov. 23-28, enjoy 25% off orders $75+ on Saie.com. In particular, we’re big fans of their Hydrabeam Concealer, which was highlighted in our Best Pregnancy-Safe Makeup roundup.

Knix

From Nov. 20-29, take 50% off leakproof undies, wireless bras and so much more on Knix.com. Plus, from Nov. 26-29, score an extra 20% off of clearance items by using code CM20.

Good American

From Nov. 19-28, use code BF30 for 30% off sitewide and free shipping on GoodAmerican.com. Then, starting on Nov. 24, take an extra 50% off sale items.

Beis

Take 25% off best-selling items sitewide on Beis.com. Be sure to check out their sleek diaper backpack and diaper bag!

Bravado Designs

From Nov. 23-27, take 20% off sitewide, including their Sculpt Bra, which is a Best of The Bump award-winner. Even better, you can also score up to 50% off select Bravado Designs styles on Nordstrom.com.

Bird&Be

On Nov. 24, save 35% on supplement subscriptions and 15% off at-home tests on Bird&Be.com.

Petal + Pup

Refresh your pregnancy wardrobe with a few bump-friendly dresses, thanks to Petal + Pup’s maternity Cyber Week sales. From Nov. 22-25, take 30% off sitewide at Petal+Pup.com with code BlackFriday30.

Leonisa

Whether you’re looking for luxe lingerie, swimwear, panties or leggings, Leonisa has you covered. Take 25% off sitewide from Nov. 17-26 at Leonisa.com. VIP email list members will get an extra 5% off from Nov. 17-23—plus, on Nov. 24, everyone can get up to 60% off sale items.

Motif

Breast pumps, supplies and accessories are just some of the postpartum must-haves you’ll find on Motif’s website. From Nov. 22-30, enjoy 20% off sitewide at Motif.com.

Davin & Adley

This brand is mom-designed, -tested and -approved! It aims to empower moms to breastfeed however they choose with a collection of nursing and maternity intimates that has something for everyone. For the entire month of November, enjoy 20% off all bras at DavinandAdley.com.