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The Black Friday Baby Deals Actually Worth Shopping This Year

From everyday essentials to big-ticket gear, here are the early Black Friday baby deals on our radar––and the upcoming sales worth planning for.
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profile picture of Christine Carpenter
Updated November 12, 2026
mom and dad looking at laptop with baby
Image: Hernandez & Sorokina
We have included third party products to help you navigate and enjoy life’s biggest moments. Purchases made through links on this page may earn us a commission.

As a mom of two, I feel like I’m forever adding something to my cart. Maybe you’re buying your first stroller, stocking up on diapers or realizing your baby has somehow outgrown every sleeper in the drawer. Whatever stage you’re in, Black Friday baby deals can help make that list a little less expensive.

As an e-commerce editor at The Bump, I spend my days researching baby products and digging into feedback from the parents who test them––so I know which ones are worth watching for a price drop. I’m rounding up early deals worth a look, plus upcoming sales to help you decide what to buy now and what to hold out for.

Keep checking back: I’ll be updating this guide throughout November as more offers roll in.

Our Favorite Early Black Friday Baby Deals

ON SALE 25% OFF
Happiest Baby SNOO Smart Sleeper
Image: Happiest Baby
Buying Options
List: $1995.00 SAVE $498.75 (25%)
Happiest Baby|$1,496.25

Why The Bump Recommends It: The SNOO earned our Best of The Bump award for best bassinet for automated soothing. In testing, its gentle rocking and white noise kicked in when babies fussed, and our product testers found the rocking helped settle their newborns.

“The gentle rocking motion is very effective in putting our baby back to sleep, which allows us to get more sleep,” says Caitlin H., mom of a 1-month-old at the time of testing.

Buy Now

ON SALE 20% OFF
Naturepedic Breathable Organic 2-Stage Baby Crib Mattress
Image: Naturepedic
Buying Options
List: $369.00 SAVE $73.80 (20%)
Naturepedic |$295.20

Why The Bump Recommends It: Our Best of The Bump winner for overall best crib mattress combines impressive third-party certifications, vinyl-free waterproofing and a dual-sided design for infants and toddlers. The removable, machine-washable cover stood out to our tester Katelyn, whose baby has reflux.

“The waterproofing of the mattress is a great feature,” says Katelyn, a mom of two. “My baby has reflux and spits up a lot, so the ability to truly clean every part of the mattress without it soaking in is huge.”

Buy Now

Carter’s
Image: Carter’s
Buying Options
Carter's|From $2.49

Why The Bump Recommends It: Carter’s was the preferred newborn clothing brand of more than a third of parents in our parent survey, earning praise for softness, durability and easy diaper changes.

“I like that Carter’s newborn clothing is soft, durable, and is easy to take on and off, and change diapers,” says Lindsey, a mom of one and The Bump survey respondent.

Buy Now
  • Nurture&: Now up to $500 off seating and up to $1,195 off sitewide. Through November 18, get a free lumbar pillow with eligible seating purchases. | Why we love it: Power recline, adjustable headrests and stain-resistant upholstery are thoughtful touches on select gliders.
  • Dr JOJO Vitamins: Now 20% off with code BUMP20, through November 15 | Why we love it: Created by two OB-GYNs, these prenatal vitamins have separate formulas for each stage of pregnancy.’
  • Little Spoon: Now 60% off your first order with code EARLYBIRD60, through November 26; maximum savings of $40 | Why we love it: Prepared meals for babies and kids can take one task off a parent’s plate.

Early Black Friday Deals Already Underway

Stroller deals

ON SALE 20% OFF
Bugaboo Kangaroo Stroller
Image: Nordstrom
Buying Options
List: $1099.00 SAVE $219.80 (20%)
Bugaboo|$879.20
List: $1099.00 SAVE $219.80 (20%)
Nordstrom|$879.20

Why The Bump Recommends It: Our Best of The Bump winner for best tandem double stroller impressed us with its smooth push in both single and double configurations. Flexible seating arrangements and an easy-to-access storage basket stood out to our tester Shawna, who used it with her baby and preschooler.

“This stroller was super easy to maneuver and push on any terrain we tested it on,” says Shawna, a mom of two. “The large wheels make it simple to push with not much effort and, as long as the wheels were unlocked, super easy to turn and maneuver as well.”

Buy Now

GoodBuy Gear
Image: GoodBuy Gear

Why The Bump Recommends It: GoodBuy Gear sells open-box and gently used baby gear, so you can save on big-ticket items like strollers and high chairs. The company inspects each item and lists its condition, so you know what to expect before you buy.

Buy Now
  • Cybex Gazelle S Single-to-Double Stroller System & Carrycot: Now $839.93 at Nordstrom (Moon Black). Was $1,299.95 (35% off) | Why we love it: The included carrycot gives you a place for your newborn from day one, and you can add a second seat down the road if your family grows.
  • Stokke YOYO³ Stroller: Now $399.20 at Nordstrom in Black. Was $499 (20% off) | Why we love it: It folds small and has a shoulder strap, so you can carry it when you hit a flight of stairs.
  • Maxi-Cosi Zelia Pro 5-in-1 Modular Travel System: Now $479.99 at Nordstrom in Onyx Sand. Was $599.99 (20% off) | Why we love it: The Mico Pro infant car seat and base come in the box, and the stroller seat converts into a lie-flat carriage for newborn walks.
  • WonderFold: Now 20% off select stroller wagons and accessories, plus an extra 10% off open-box items, through November 30 | Why we love it: With two and four-seat options, plus features like storage baskets and removable canopies on select models, these stroller wagons give families room for kids and the gear that comes with them.

Car seat & carrier deals

ON SALE 20% OFF
Cybex Cloud G Pro Infant Car Seat with Load Leg Base
Image: Cybex
Buying Options
List: $549.95 SAVE $109.99 (20%)
Cybex|$439.96

Why The Bump Recommends It: Our Best of The Bump winner for best infant car seat for use with a stroller pairs wide stroller compatibility with a near lie-flat recline for use outside the vehicle. Tester Kaylie found it easy to attach to her UPPAbaby Cruz V3 using adapters

“The near-flat recline was easy to activate and made my baby look much more comfortable than in a standard upright car seat position,” says Kaylie, mom of a 4-month-old.

Buy Now
  • Nuna PIPA RX Infant Car Seat & Base: Now $399.99 at Nordstrom in Pewter. Was $550 (27% off) | Why we love it: The base has color-coded indicators so you can see when it’s locked into place.
  • WildBird Aerial Linen Baby Carrier: On sale at Nordstrom in Desert Lark, Raven and Willow. Willow is $177.99. | Why we love it: The linen carrier has a padded waistband and mesh-lined shoulder straps, two details we appreciate on longer walks.
  • LÍLLÉbaby Elevate 6-in-1 Carrier: 20% off Now $135.99; Was $169.99
  • Tushbaby Pearl Newborn Carrier | Why we love it: It has the soft feel of a wrap with snap buckles, plus two zip pockets for your keys and other small essentials.
  • Tushbaby Sprinkle Shower Bundle: Now $113.60 at Nordstrom. Was $142 (20% off) | Why we love it: You get the Tushbaby hip carrier, and your older child gets a mini version and a teddy bear to carry around just like you.

Deals on cribs, monitors & nursery furniture

ON SALE 17% OFF
Nurture& The Glider Plus
Image: Nurture&
Buying Options
List: $1399.00 SAVE $250.00 (17%)
Nurture&|$1,149
List: $1399.00 SAVE $250.00 (17%)
Amazon|$1,149

Why The Bump Recommends It: Our pick for overall best nursery chair combines quiet gliding and power recline with adjustable head and lumbar support. Tester Kayla appreciated how easily she could customize her position during long feeding sessions.

“I have spent up to an hour and a half to two hours in it without needing to stand up to stretch,” says Kayla, a mom of two, including a 3-month-old.

Buy Now
  • Crate & Barrel Kids: Up to 50% off furniture, bedding, rugs and more, plus double rewards | Nov. 11–17
  • Delta Children Jordan 4-in-1 Convertible Crib: Now $159.99; Was $199.99 (20% off) with code BEST20.
  • My Duckling: Now up to 40% off, through November 30 | Why we love it: Adjustable kitchen towers and child-sized furniture give toddlers a place to join in with everyday family activities.

Toy deals

ON SALE 31% OFF
Avenlur Wooden Baby Playpen
Image: Avenlur
Buying Options
List: $369.00 SAVE $114.85 (31%)
Avenlur|$254.15

Why The Bump Recommends It: The Avenlur Wooden Baby Playpen earned our Best of The Bump award for best playpen with integrated play features, combining wooden construction and built-in sensory activities with room for siblings to play together. Its wipe-clean panels kept our tester Dani’s 17-month-old engaged for 20-minute stretches.

“The play toys on this playpen got real, repeated use,” says Dani, a mom of two. “They were genuinely useful in my eyes.”

Buy Now
  • Avenlur: Now up to 40% off, through November 24 | Why we love it: Wooden construction and multipurpose designs make Avenlur a standout––the Magnolia packs a rock wall, monkey bars and a slide into one indoor play set.
  • Nuby Ball Pit with 200 Balls: Now $99.99; Was $134.99 (25% off). | Why we love it: Soft foam walls and 200 included balls bring active play home, while a machine-washable cover makes cleanup easy!
  • Nuby Wooden Baby Walker: Now $55.99; Was $69.99) (20% off). | Why we love it: FSC-certified wood and built-in activities include a xylophone, mirror and shape sorter.
  • Walmart: Save on select toys during Walmart’s first Black Friday event. Walmart+ members get early access starting at midnight ET on Nov. 12. Deals are online only through 3 a.m. ET on Nov. 16, while supplies last.
  • Tiny Land: Now up to 50% off sitewide | Through Dec. 6
  • woom Bikes: Now get a $25 gift card when you buy an eligible bike, through November 16 | Why we love it: Lightweight bikes with easy-to-reach brake levers put little riders’ proportions first
  • Warmies: Buy 2, get 1 free; buy 3, get 2 free; buy 4, get 3 free, continuing with no limit. Double points on Cyber Monday | Nov. 11–Dec. 7
  • Figgy 48 Soft Foam Cubes: Now $99 with any Figgy purchase, Was $219 (55% off), through December 31 | Why we love it: The cubes give kids more pieces to stack and build with when they’re making forts or inventing games.

Baby clothing and shoe deals

Nordstrom
Image: Nordstrom
Buying Options
Nordstrom|From $18

Why The Bump Recommends It: Nordstrom brings baby clothing and shoes from multiple brands into one place, with finds ranging from cozy quilted buntings to mini UGG boots.

Up to 60% off select outerwear, sweaters, cashmere and more | Nov. 11–18

Buy Now
  • UGG Ultra Mini Stitch Bootie: Now $53.99; Was $89.95 (40% off).
  • Nordstrom Ear Appliqué Quilted Hooded Bunting: Now $29.50; Was $55 (46% off).
  • Old Navy — Now 50% off during the Early Black Friday sale through Nov. 22 | Why we love it: Old Navy is a go-to for everyday baby basics, from zip-up sleepers to bodysuit multipacks.
  • Primary: Now 40% off everything for a limited time | Why we love it: Primary keeps the focus on bright colors, simple stripes and everyday basics, making it easy to mix and match pieces across your child’s wardrobe.
  • PatPat: Now buy 2, get 1 free on Christmas pajamas and up to 20% off other categories, through December 6. Discounts applied in cart. | Why we love it: Matching Christmas pajamas make it easy to coordinate the kids for holiday photos and Christmas morning.
  • The Children’s Place: Now 60% off sitewide and up to 70% off select styles, with Site Busters from $3.99 and graphic tees for $4.99 | Through Dec. 1
  • Ten Little: Now 20% off all shoes on orders of $100+ with code BLACKFRIDAY20, through December 1 | Why we love it: Buying for siblings or picking up several pairs? This offer can help with the cost.
  • Mud Pie: 25% off all holiday items, including Thanksgiving, Christmas and Halloween, with code MERRY25 | Nov. 9–13
  • Joy Costumes: Now up to 70% off, through November 15 | Why we love it: Soft princess dresses bring dress-up details to costumes kids can wear for everyday imaginative play.

Baby care & diaper deals

Genexa
Image: Amazon
Buying Options
Amazon|From $10.99

Why The Bump Recommends It: Genexa’s blueberry-flavored Infant and Kids’ Pain & Fever liquids leave out artificial dyes, flavors and preservatives.

Now 15% off eligible Infant or Kids products with code 15OFFGENEXA | Through Nov. 30

Buy Now

High chair & feeding deals

ON SALE 20% OFF
Lalo The Chair II
Image: Lalo
Buying Options
List: $249.99 SAVE $50.00 (20%)
Lalo|$199.99

Why The Bump Recommends It: An eight-position footrest and adjustable backrest help this chair adapt as baby grows, while wipe-clean silicone straps and a dishwasher-safe tray make cleanup a breeze. Included conversion pieces let you turn it into a booster, play chair or stool for use beyond the high-chair stage.

Buy Now
  • Lalo: Now up to 40% off sitewide, through December 15 | Why we love it: High chairs, tableware and playroom furniture with a coordinated look make it easy to find practical kid gear you’re happy to keep in the middle of your home.
  • Little Spoon: Now 60% off your first order with code EARLYBIRD60, through November 26; maximum savings of $40 | Why we love it: Prepared meals for babies and kids can take one task off a parent’s plate.
  • Nuby Grow with Me Foldable High Chair: Now $239.99, Was $299.99 with code GROW60 Through November 16 | Why we love it: A real wood frame converts from high chair to toddler and youth stools, with a removable tray for easier cleanup.
  • Tommee Tippee Now save an extra 20% off with code NOVEMBER20, 30% off bottles when buying two or more, plus a gift with qualifying pump purchases, through Nov. 12

Breast pump deals

ON SALE 30% OFF
BabyBuddha 3.0 Primary Portable Breast Pump
Image: BabyBuddha
Buying Options
List: $229.99 SAVE $70.00 (30%)
BabyBuddha|$159.99

Why The Bump Recommends It: The successor to our Best of The Bump winner for pumping away from home, the BabyBuddha 3.0 combines a compact design with four pumping modes. The award recognized the 2.0 model, which impressed our tester with its portability and powerful suction.

“The sound easily blends in with background noise—it isn't a jarring noise or a noise that would stand out in a public place,” says Christine.

Buy Now
  • BabyBuddha: Now up to 50% off sitewide, through November 30 | Why we love it: The compact 3.0 pump offers four pumping modes, while the wearable model fits in your bra for hands-free pumping.

Pregnancy & postpartum deals

Perelel 1st, 2nd, and 3rd Trimester Packs
Image: Perelel

Why The Bump Recommends It: Our pick for best trimester-specific prenatal vitamins pairs a consistent core prenatal with changing supplements for each stage of pregnancy. Pre-portioned daily packets made the five-capsule routine easier for our tester Janelle to manage.

Use code BF2026 for 25% off sitewide now through Nov. 29

Buy Now
  • Beyond Yoga: Now 30% off sitewide through Nov. 15 | Why we love it: Beyond Yoga’s ultra-soft Spacedye fabric is a favorite for maternity leggings, joggers and nursing-friendly basics that work during pregnancy and well into postpartum.
  • Bodily: Now 25% off orders of $175+; 30% off orders of $250+; 40% off orders of $325+ through Nov. 29 | Why we love it: Bodily specializes in thoughtfully designed pregnancy, postpartum and breastfeeding essentials, including supportive bras and recovery-focused bundles.
  • Needed Prenatal Multivitamin Powder: 25% off new subscriptions | Why we love it: This powdered prenatal delivers a broad mix of essential nutrients in one scoop, including methylfolate, choline, vitamin D and B vitamins—an appealing alternative for anyone who struggles with swallowing pills.
  • Hill House Home: Now 25% off during the Annual Sale; cannot be combined with other discounts or promotions through Nov. 30 | Why we love it: The sale includes plenty of giftable baby and kids styles, from tiny Nap Dresses and pajama sets to robes and matching “grown-up and me” pieces.

Home, Beauty and Gift Ideas

CVS Photo
Image: CVS Photo
Buying Options
CVS Photo|From $3

Why The Bump Recommends It: Personalized mugs, ornaments and cards give favorite family photos a life beyond your phone––and make thoughtful gifts for the people in them.

Now 60% off cards, $8 mugs, $3 ornaments and 50% off sitewide | Through Dec. 25

Buy Now
  • PortraitFlip: Now 20% off sitewide, through December 1 | Why we love it: Custom portraits turn a favorite family photo into a personal gift for parents or grandparents.
  • CVS: 30% off beauty tools Nov. 8–14
  • Our Place : Now up to 35% off select cookware, appliances and bundles on Amazon, through November 30 | Why we love it: Coordinated cookware and countertop appliance make practical gifts for someone who loves spending time in the kitchen.
  • 360 Cookware: Now 20% off with code VETERAN20, through November 12 | Why we love it: The brand makes stainless steel cookware and bakeware in the US, with pieces for everyday cooking and holiday baking.
  • Leatherology: Up to 50% off select sale styles Nov. 10–17.
  • Mixbook Now 50% off plus 20 free printed envelopes, through Nov. 15. | Why we love it: Customizable photo books, calendars and cards turn favorite family photos into thoughtful, personalized gifts.
  • Minted Now through Nov. 16, enjoy 20% off foil-pressed cards and gifts, 15% off everything else and 25% off save-the-dates with code SHINE26 | Why we love it: Great for holiday cards, birth announcements and personalized gifts.
  • Helix Sleep — Now 20% off sitewide with code BF20, 25% off Luxe mattresses with LUXE25 or 30% off Elite mattresses with ELITE30, through Nov. 29. | Why we love it: Helix’s sleep quiz narrows down your options based on how you sleep and whether you like a soft or firm mattress.
  • Mark & Graham Now Up to 60% off, plus free shipping on orders of $100 or more through Nov. 25 | Why we love it: Mark & Graham makes it easy to personalize gifts people will actually use, like a canvas tote with their initials or a travel jewelry case in their favorite color.
  • Casper: 30% off mattresses, 35% off bundles, 20% off when you buy two or more pillows and 10% off everything else, through Dec. 2. Furniture is 20% off on Nov. 27 only. | Why we love it: Casper gives you 100 nights to try your mattress at home, so you can see how it feels after a few weeks of sleep.

Upcoming Black Friday Baby Deals

Stroller deals

Car seat & carrier deals

Deals on cribs, monitors & nursery furniture

Toy deals

  • Avenlur: Up to 60% off select items | Nov. 25–Dec. 2
  • Nuby Velvet Ball Pit with 200 Balls: Now $79.99; Was $99.99 (20% off) | Nov. 19–30
  • Joycat Up to 20% Off Select Items on Amazon | Nov. 19–30
  • Figgy 15% off orders of $1,000+; 20% off orders of $1,500+ applied automatically | Nov. 26–30

Baby clothing deals

  • Reima: Up to 25% off sitewide plus free shipping | Nov. 20–29
  • Love to Dream: 25% off | Nov. 16–30
  • 7AM Enfant: 30% off sitewide | Nov. 27–30
  • Burt’s Bees Baby: Up to 50% off everything Nov. 23–25
  • Dreamland Baby: 30% off non-weighted sleepwear, including bamboo pajamas | Nov. 16–Dec. 1
  • ergoPouch: 30% off sitewide, excluding Drift Home at 20% off | Nov. 26–Dec. 1
  • Babiators: 30% off sitewide | Nov. 19–30

Baby care & diaper deals

High chair & feeding deals

Breast pump deals

  • Willow: Up to 60% off sitewide, including Willow Go for $179 (was $299) and Sync Pump for $99 (was $199) | Nov. 18–Dec. 5
  • Motif: 25% off purchases $25+ with code GOBBLE25, excluding bundles, kits and items with strikethrough pricing | Nov. 21–Dec. 1

Pregnancy & postpartum deals

  • Ritual: 40% off sitewide on subscriptions only. Starter Sets include a free water bottle, while supplies last | Nov. 12–Dec. 1
  • Momcozy Cooling Pregnancy Pillow: Now $51.99; Was $64.99 (20% off) | Nov. 19–30
  • Comrad: 30% off sitewide, up to 60% off Last Call items and a free gift with orders of $125 or more | Nov. 18–Dec. 12
  • Nutrafol: New customers get 25% off one-and three-month purchases or 30% off six-month purchases, including scalp products and duos | Nov 19-28
  • Ingrid & Isabel: 30% off sitewide, excluding third-party products | Nov. 16–Dec. 1
  • Legendairy Milk: 25% off sitewide; 30% off orders of $100+ | Nov. 25–Dec. 1
  • Embrace: 20% off sitewide; cannot be combined with other codes or promotions | Nov. 26–Dec. 4
  • Yana Sleep: 25% off sitewide with code BLACKFRIDAY | Nov. 16–Dec. 6

Home, Beauty and Gift Ideas

  • bareMinerals: 30% off sitewide, excluding holiday sets, plus up to 50% off last-chance items. Additional gift and bundle offers vary by date | Nov. 19–30
  • CVS:25% off holiday cosmetic gift sets Nov. 15–21
  • DoorDash — 20% off real and artificial Christmas tree orders of $60 or more with code LITMAS (up to $20 off). Participating retailers include Michaels, Kohl’s, The Home Depot, Ace Hardware and Lowe’s | Nov. 15–Dec. 7
  • Coop Sleep Goods: 25–50% off across the catalog, plus a free silk pillowcase on orders over $150 | Nov. 18–29
  • Aura Frames: $40 off Carver Mat, $10 off Carver, $30 off Aspen and $50 off Walden | Nov. 19–Dec. 1
  • Etsy Up to 60% off gifts during Etsy’s Cyber Week sale | Nov. 23–Dec. 2
  • 360 Cookware: Up to 36% off with code BF2026 | Nov. 16–30
  • West Elm: Up to 60% off during the Early Black Friday Sale | Nov. 18–22
  • Weddell Water: 25% off the Original Weddell Duo Shower Filter and replacement filters; 15% off the Redesigned Weddell Duo and compatible replacements | Nov. 27–30
  • Brooklinen: 25% off sitewide and at its Amazon storefront. Get a free Super Fluff Tote with orders of $250+ Nov. 19–21, while supplies last | Nov. 17–Dec. 2

Frequently Asked Questions

When is Black Friday 2026?

Black Friday is Friday November 27, 2026 and Cyber Monday is Monday, November 30. Some baby brands start their sales earlier in November, so check the dates for any gear you’ve been eyeing.

Should I buy baby gear early or wait until Black Friday?

If the stroller, crib mattress or high chair you want is already on sale at a price that fits your budget, it can make sense to buy early before items sell out. If the brand has announced a deeper discount on that same item later in November and you don’t need it right away, mark the start date and check back then.

What baby items are worth shopping for on Black Friday?

Start with what’s already on your list. A discount on a stroller or nursery glider can take a chunk out of a bigger purchase, while deals on diapers or baby clothes can help you save on things you’ll buy anyway. For diapers and wipes, compare the price per diaper or wipe, especially when pack sizes differ.

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