Kristen Bell, Dax Shepard Launch Walmart Exclusive Plant-Based Baby Line

Kristen Bell and Dax Shepard are taking their parenting expertise to new heights with the launch of Hello Bello, a plant-based baby line sold exclusively at Walmart.

The power couple took to the company’s brand new Instagram account to share the exciting news.

Hello Bello is designed to give every parent access to high-quality, better-priced everyday essentials that are good for babies, the planet, and your budget—yes that really is possible!

“As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello—a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe,” Bell says in a press release. “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.”

Image: Hello Bello

The line will launch with 10 products across multiple price points ranging from $2 to $24, with the majority under $8, according to a company press release. Each of the products are made with safe and effective ingredients, many of which contain organic botanicals when possible. The initial wave of products includes diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent.

Not only are the products made with baby’s safety in mind, but the colors and designs are soft and adorable to boot. Just take a look at the diapers, which come in a variety of styles, including the punny Party Poopers assortment or the Peas in a Pod style.

Learn more about the company and its products on the Hello Bello site, or stock up on all your baby essentials at Walmart.