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Rihanna Drops New Soft and Sexy Savage X Fenty Maternity Collection

“I want to remind people that you can still channel sexiness and feel good while being a parent,” the soon-to-be mom of two and fashion icon said. Check out her new capsule collection here.
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By Wyndi Kappes, Associate Editor
Published August 9, 2023

There’s no doubt that Rihanna has completely revolutionized maternity fashion. Bold, daring and determined to stay true to her own style, the music mogul has rocked the world with her monochromatic Super Bowl reveal, set the internet ablaze with the debut of her jewelry-adorned bump on the streets and continues wow with gorgeous gowns on the red carpet and beyond.

The soon-to-be mom of two isn’t content with just setting maternity trends, though. As the founder of the uber-successful Savage X Fenty brand, Rihanna wants to help more moms tap into their own power with a new line of maternity wear.

“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys. I want to remind people that you can still channel sexiness and feel-good while being a parent,” Rihanna said in a press release.

Created by Rihanna for moms and moms-to-be, the Savage X Maternity Capsule features a fresh and functional take on the brand’s best-selling bralette silhouettes alongside a cheeky oversized graphic tee that reads “Make More Babies.”

Image: Courtesy Savage X Fenty

The Savage X Cotton, Floral Lace, and Savage Not Sorry maternity bras are all specially designed with moms in mind and feature one-hand functionality for moms doing it all. From a full nursing sling with a neckline-to-underarm opening, to adjustable front-facing straps and a set of nursing clasps that easily click into place, every detail is intended to enhance comfort and convenience.

For your everyday errands and lounging around the house, The Savage X Cotton Maternity Bralette provides added support and protects sensitive nips with 2-ply, seamless molded cups that feel like a second skin.

The Floral Lace and Savage Not Sorry Maternity Bralettes are both designed to be an elevated twist on boring maternity bras, incorporating the brand’s eye-catching lace textures and sexy accents.

Image: Courtesy Savage X Fenty

The Floral Lace Maternity Bralette combines a beautiful lace design with microfiber-lined cups for a smooth feel against the bust, alongside a bold crisscross detail in front and wide bust band for the perfect balance of style and support. The Savage Not Sorry Lace Maternity Bralette defies maternity wear expectations with its sexy yet functional appeal, featuring a strappy V-neckline and signature rose gold accents.

The bralettes are available in sizes XS-4X and cost between $34.95–$49.95 for Xtra VIP Members and $44.95–$59.95 for non-Xtra VIP Members. The Savage X Maternity capsule collection is available now for purchase at www.SavageX.com and in retail stores

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