This Year's Biggest Baby & Kids Costume Trends According to Google

Halloween may be right around the corner, but spooky season is already here. One of our favorite things about the holiday? Seeing baby dressed up in adorable costumes. Perhaps you’ve had your little one’s costume picked out for ages. Or, maybe you’re looking for scrappy last-minute ideas. If you’re part of the latter, Google may be able to help.

Google has released its data for the top trending 2022 Halloween costumes for babies and kids from the past week. The data includes what people are searching for most around the country, as well as the top 10 trending costumes. Plus, Google has also released its interactive Frightgeist map, which allows you to see what people are searching for in your city, as well as around the country. Here’s what their report found:

Trending Costume Insights

• “Encanto costume” is a breakout search worldwide
• “Ted Lasso Halloween costume” has increased by +550% this week
• “Moon Knight costume” has increased by +400%
• “She Hulk costume” has increased by +80% this week

Most Searched Baby Costumes

1. Baby Yoda
2. Baby shark
3. Baby pumpkin
4. Baby dinosaur
5. Baby lion

Most Searched Kids’ Costumes

1. Harley Quinn
2. Spider-Man
3. Witch
4. Ghost
5. Dinosaur

Most Searched Costumes Overall During September 2022

1. Witch
2. Spider-Man
3. Dinosaur
4. Stranger Things
5. Fairy
6. Pirate
7. Rabbit
8. Cheerleader
9. Cowboy
10. Harley Quinn

Along with these top costume trends, Google also released their most-searched for Halloween episodes and movies, with some family-friendly favorites landing on the list, including Bluey, Paw Patrol and Hocus Pocus. Bluey was also a popular costume choice, trending as the 42nd most searched-for costume nationally.

Most Searched Halloween Episodes

1. Jessie
2. Bob’s Burgers
3. Bluey
4. Boy Meets World
5. Paw Patrol
6. Hannah Montana
7. Psych
8. Roseanne
9. Community
10. Regular Show

Most Searched Halloween Movies

1. Halloween (1978)
2. Hocus Pocus
3. Halloween Ends
4. Hocus Pocus 2
5. Halloween Kills
6. The Nightmare Before Christmas
7. Friday the 13th
8. Nightmare on Elm Street
9. Coraline
10. Beetlejuice

Looking for more ideas? Check out some of our favorite Halloween costume options for babies, toddlers, and families.