This Year's Biggest Baby & Kids Costume Trends According to Google

The most-searched for baby costume pays homage to Star Wars’ wisest—Baby Yoda. Can you guess the rest?

save article

Updated October 17, 2022

baby dressed in dinosaur halloween costume at the pumpkin patch

Image: Jelena Markovic

Halloween may be right around the corner, but spooky season is already here. One of our favorite things about the holiday? Seeing baby dressed up in adorable costumes. Perhaps you’ve had your little one’s costume picked out for ages. Or, maybe you’re looking for scrappy last-minute ideas. If you’re part of the latter, Google may be able to help.

Google has released its data for the top trending 2022 Halloween costumes for babies and kids from the past week. The data includes what people are searching for most around the country, as well as the top 10 trending costumes. Plus, Google has also released its interactive Frightgeist map, which allows you to see what people are searching for in your city, as well as around the country. Here’s what their report found:

Trending Costume Insights

“Encanto costume” is a breakout search worldwide
“Ted Lasso Halloween costume” has increased by +550% this week
“Moon Knight costume” has increased by +400%
“She Hulk costume” has increased by +80% this week

Most Searched Baby Costumes

Baby Yoda
Baby shark
Baby pumpkin
Baby dinosaur
Baby lion

Most Searched Kids’ Costumes

Harley Quinn
Spider-Man
Witch
Ghost
Dinosaur

Most Searched Costumes Overall During September 2022

Witch
Spider-Man
Dinosaur
Stranger Things
Fairy
Pirate
Rabbit
Cheerleader
Cowboy
Harley Quinn

Along with these top costume trends, Google also released their most-searched for Halloween episodes and movies, with some family-friendly favorites landing on the list, including Bluey, Paw Patrol and Hocus Pocus. Bluey was also a popular costume choice, trending as the 42nd most searched-for costume nationally.