11 Best Maternity Clothes Brands, According to Moms

From high-end to super-affordable, these brands offer cute maternity clothes that are both stylish and comfortable.
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By Martina Garvey, E-Commerce Editor
Updated December 19, 2023
pregnant woman wearing a maternity dress and denim jacket
Image: Valentina Barreto
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In a nutshell: Based on editor-led product testing, expert interviews and survey feedback from over 300 members of The Bump community, we chose Seraphine as the overall best maternity fashion collection as the clothing is stylish, comfortable and offers discreet nursing access as standard.

Expecting a baby? Congratulations! Your belly will likely start to show between 12 and 20 weeks, at which point you’ll want to ditch your regular threads in favor of cute maternity clothes. “Most women can make an existing wardrobe work in the first trimester via elastic waistbands and unstructured dresses,” says Jenny Greenstein, a New York City-based personal stylist for pregnancy and motherhood and founder of Your Soul Style. “But as you move towards week 13/14, it’s a good time to invest into key pieces that will take you through the balance of your pregnancy and into your fourth trimester as well.”

Of course, there’s a lot to consider when searching for the best maternity fashion. You’ll need to take sizing, style and budget into account. Most maternity stores recommend selecting your pre-pregnancy dress size, but it’s worth checking each individual brand’s sizing guideline and reading customer reviews before making a purchase. It’s also wise to consider the versatility of each garment and assess how well it lines up with your needs. Greenstein suggests investing in “a comfortable dress that goes from day to night (work to play), a jumpsuit which can be styled both casually and more elevated and a good pair of jeans, because of their diversity of use.” Greenstein stresses the importance of a “high-low” approach to shopping, especially during pregnancy: “There are key pieces worth investing in, even when only being worn for a certain season of life. But filling in with more price sensitive maternity brands and striking the right balance of both is key.” This ethos is reflected in Greenstein’s favorite maternity clothing brands, which include higher-end options like HATCH Collection as well as more affordable retailers like H&M. She also points out that non-maternity brands, with a focus on silhouettes that work with a changing shape, are a good resource too. Even if you dislike shopping, remember that every version of your body is worth investing in. “While pregnancy is temporary, feeling your best is vital for overall mental health and wellness,” shares Greenstein.

Not sure where to begin your search? To help you figure out where to buy maternity clothes, we’ve turned to the experts—namely, moms from among The Bump editorial staff who’ve gone through pregnancy and know how hard it can be to find stylish maternity clothes. Ashlee Neuman, content director for The Bump and mom of two, understands the struggle: “I generally didn’t want to splurge on clothing I knew I’d only get so many wears out of, but I also wanted to look and feel good in my maternity outfits.” Her advice is “to figure out what you value most in maternity clothing—be it style, comfort, versatility or price—and then research which brands will be your best bet.” Ready to start shopping? Keep reading for our pick of the best maternity clothes brands—including this year’s Best of The Bump award winner.

How We Tested the Maternity Clothes

The Bump editorial team isn’t just a collection of pregnancy and parenting experts; we’re also moms and dads ourselves. To find the best stores for maternity clothes, we put our staff to work, asking them to carefully evaluate and rate brands they’ve personally used in their own pregnancy journeys. As well as Neuman, our expert panel for this piece included Lauren Barth, mom of three and associate content director of lifecycle, Natalie Gontcharova, mom of one and senior editor of lifecycle and Jennifer Lee, mom of three and head of marketing at The Bump.

  • We leveraged our familiarity with leading pregnancy brands and combed through user reviews, to determine how well each fashion brand met the needs of expectant mothers.
  • We interviewed a maternity stylist and mom of two to get the lowdown on what to consider when browsing maternity clothes brands.
  • We surveyed 300 expectant parents about the maternity clothes brands they’ve used and gathered their feedback, asking them to rate items on the qualities mentioned above and leave comments elaborating on their overall experience.
  • A team of four staff editors tested products from our shortlist of maternity brands, carefully evaluating each for style, fit, quality and value for the money.

Pairing this rigorous testing protocol with survey results, we bestowed the prestigious Best of The Bump award to the overall best maternity clothes brand. And then we went one step further, using the testing results to identify other standout brands in categories such as activewear, intimates, plus-size clothing and more. All this, to ensure that you find cute pregnancy outfits to serve you through all three trimesters and beyond.

Editorial integrity is at the heart of everything we publish. Read about how The Bump develops and reviews all articles, including product reviews.

Image: Natalie Gontcharova, Jen Lee, Ashlee Neuman

Best Maternity Clothes Brands to Shop

Overall best maternity clothes brand

Image: Seraphine
Buying Options
Seraphine|From $19
What We Love
  • High-quality fabrics
  • Suitable for pregnancy and postpartum
  • Discrete nursing access
Things To Consider
  • Some items are expensive

Known for its stretchy, bump-hugging styles that transition from casual to dressy, Seraphine’s designs have been worn by celebrities such as Kate Middleton, Jessica Alba, Jennifer Garner and Kate Hudson (to name a few!). But A-listers aren’t the only ones who love (and can afford) this brand. Seraphine’s clothing offers unparalleled comfort and discreet nursing access as standard—so it’s no surprise this brand was selected as the overall Best of The Bump winner. (See all of this year’s Best of The Bump winners). “Seraphine has such beautiful stuff,” our staff reviewer says. “No wonder celebrities flock to this brand!”

Seraphine is a standout brand in the maternity space thanks to its quality clothing that covers all bases, from high-performance activewear and vacation-ready babymoon looks to business-casual clothing and glamorous dresses. It’s also one of the few online maternity stores that carries bridal looks for pregnant women as well as bridesmaid dresses in a wide array of colors.

When it comes to fit, the garments are true to size and designed to last through your entire nine+ months of pregnancy, thanks to maternity-friendly design features like ruching and wrap-around cuts. “Seraphine offers well-designed clothes that easily keep up with your changing shape and provide total comfort,” our reviewer says, who awarded the brand a perfect 5 out of 5 score across all categories of style, comfort, fit, quality and value for money. “For the style and quality you get, Seraphine is pretty reasonably priced.” While the bridal and formalwear command higher prices, everyday dresses tend to fall under $200.

Size range US 2 to 16 | Price range: $19 to $749 | Return policy: Free returns for US customers

Our product tester says:

“Seraphine’s dresses and shirts are so stylish and made from gorgeous prints and fabrics. I found myself wanting practically everything from their site.”

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Best high-end maternity clothes brand

HATCH Collection
Image: HATCH Collection
What We Love
  • High-quality garments
  • Luxurious fabrics
  • On-trend designs
Things To Consider
  • Clothing is expensive
  • Limited sizing options
  • Not all clothing is nursing-friendly

This stylish pregnancy fashion collection was founded by two moms who were fed up with frumpy maternity outfits. HATCH Collection always has a finger on the pulse of the latest trends and offers high-quality garments that can be worn during pregnancy and beyond. You’ll find cashmere knitwear, classic tent dresses, designer denim and more. “When I think of chic maternity wear, I first think of HATCH,” our staff reviewer says. “The styles are truly swoon-worthy—when I’m browsing on the site, things catch my eye even now that I'm no longer pregnant.”

Granted, this brand is more expensive than your average maternity clothing store. But each garment is made with care from the finest fabrics, so you can wear the clothing across multiple pregnancies for years to come. Everyone who recommended HATCH Collection in our survey awarded the brand 5 out of 5 for quality—and our staff reviewer makes it unanimous! One survey respondent noted that there was “no fading, loss of elasticity or stitching issues even with weekly washes and machine drying,” and our staff reviewer tells us, “the fabrics felt luxurious and durable.” If you’re willing to invest in high-end pregnancy clothes that will feel fabulous and look even better, HATCH is the brand for you.

Bonus: Get 10 percent off your first purchase on the site with code BUMP10.

Size range US 0 to 16 | Price range: $28 to $398 | Return policy: Free exchanges for a different size or color; all other returns deduct shipping cost from refund or store credit

Our product tester says:

“HATCH definitely uses high quality fabrics that feel comfortable against my skin. I'd wear my pieces all day long without any qualms.”

Our community says:

“HATCH’s clothes are designed to be wearable throughout the entire pregnancy and afterwards. I’ve been living in their Before, During and After Leggings since I first started showing and they fit just as perfectly now at 34-and-a-half weeks” -Cara, Pregnant mom-to-be and The Bump survey respondent

Buy Now

Best affordable maternity clothes brand

Old Navy
Image: Old Navy
Buying Options
Old Navy|From $5.96
What We Love
  • Clothes have plenty of stretch
  • Affordable price point
  • Inclusive sizing
Things To Consider
  • Inventory issues
  • Some find Old Navy tags itchy and irritating

Old Navy is known for its budget-friendly basics—and its maternity fashion line is no exception. There are plenty of trendy tops, layering tanks, pajamas and bottoms to browse—or you can shop by trimester. Old Navy was flagged as a top choice by The Bump community, with 20 percent of survey respondents recommending it as the best place to shop for affordable basics.

Old Navy’s pregnancy denim collection comes in petite, regular and tall sizes, which is a major perk. “I love Old Navy maternity jeans because they come in long; I’m 6′2′′, and it’s very difficult to find pants long enough,” says Marisa, a survey respondent and pregnant mother of three who gave Old Navy 5 out of 5 scores for fit and quality. There are also three different waist options to suit every mama’s needs: Choose from a low under-belly fit, high-waisted full panel styles or jeans with a rollover panel for added versatility. We’re also big fans of the brand’s supportive activewear—and we think you’ll love it too!

Size range XS to XXL | Price range: $5.96 to $74.99 | Return policy: Free returns and exchanges via prepaid shipping label or in store

Our product tester says:

“Such great staples with stretch! From athleisure to denim (hello, comfiest-ever jeggings) to bodycon dresses and maxis, everything fits and feels like a dream.”

Our community says:

“Affordable for a few maternity basics, especially when I still fit in most of my pre-maternity clothing.” - Selena, pregnant mom-to-be and The Bump survey respondent

Buy Now

Best trendy maternity clothes brand

Image: ASOS
Buying Options
ASOS|Starting from $6
What We Love
  • Fashion-forward styles
  • Plenty of occasion-wear
  • Affordable price point
Things To Consider
  • Some garments are not the best quality

ASOS is known for fashionable pieces at low prices, and ASOS Maternity, their inhouse pregnancy collection, keeps that tradition alive, earning 5 out of 5 scores for style and value for money from our staff reviewer. “Not too expensive,” she says, “but just right for investing in a maternity-only brand.” From oversized tees and biker shorts to vacay staples and swimwear this online store has a plethora of trendy pregnancy clothes to choose from.

And if that wasn’t enough, the online store also has a wide selection of brands like Mamalicious Maternity and Topshop. If you’re looking for a special occasion outfit, you can find stylish maternity dresses and chic bridesmaid looks from Hope & Ivy, exclusively on ASOS. “Lots of options,” according to our staff reviewer. “I appreciated their dressier evening and party wear. ASOS definitely provides fashion-forward maternity wear options for all occasions.”

Size range Sizes differ depending on the brand; ASOS Maternity stocks US 2 to 16 | Price range: $6 to $306 | Return policy: Free returns within 28 days of receiving your original order

Our product tester says:

“It's not your garden-variety basic maternity wear—ASOS is on-trend and offers some feminine flirtiness.”

Buy Now

Best maternity activewear brand

Beyond Yoga
Image: Beyond Yoga
What We Love
  • Side ruching and stretchy over-belly panels
  • Leggings and shorts with pockets
  • Fabric with UPF 50+ protection
Things To Consider
  • High price point

Practical workout gear is a must when it comes to pregnancy. Trust us, whether you’re hitting the gym or lounging at home, a comfy pair of leggings or sweats will be your new creature comfort. Beyond Yoga is our favorite place to buy sporty maternity clothes online, so much so that it earned a perfect 5 out of 5 across all categories from our staff reviewer. “I rave about Beyond Yoga to any pregnant parent-to-be,” she told us. “This activewear combines performance with ultimate comfort.”

This maternity fashion brand has a ton of athletic options to choose from: leggings, shorts, sweatpants, tanks, pullovers, hoodies and even nursing tops for when baby arrives. And we’re obsessed with the brand’s signature Spacedye fabric with built-in UV protection; it’s buttery-soft, moisture-wicking and super stretchy to boot.

And while an activewear company technically only has to deliver on function, this brand isn’t one of those companies that sees it as an excuse to slack off on form. “Beyond Yoga makes cute workout clothes you'll actually want to wear,” says our staff reviewer. “Styles are on-trend, color options are plentiful and the fabrics are performance-oriented and divine. In fact, I felt so stylish in my pieces that it actually motivated me to exercise during pregnancy!”

Bonus: Now through December 31, get 15 percent off sitewide with code THEBUMP15.

Size range XS to XL | Price range: $66 to $158 | Return policy: US orders can be returned for full refund within 30 days

Our product tester says:

“Beyond Yoga offers it all—style, comfort, performance and durability. Yes, the prices can be a bit high, but in my opinion they still offer incredible value.”

Our community says:

“Very soft and forgiving.” - Anita, pregnant mom-to-be and The Bump survey respondent

Buy Now

Best casual maternity clothes brand

Image: H&M
Buying Options
H&M|Starting from $6
What We Love
  • Affordable price point
  • Quality fabrics
  • Pants and jeans with over-belly panels
Things To Consider
  • Clothing sells out quickly

H&M is home to some of the best maternity clothes out there. From well-tailored blazers and pants to statement dresses and basic tanks and tees, this store covers all bases. The pieces may be affordable, but they certainly aren’t cheap—H&M uses quality fabrics like organic cotton, jersey and linen. In fact, our staff reviewer gave H&M top marks for value for money as did survey respondents! Better yet, the brand is committed to sustainability, with a conscious collection containing garments made from a minimum of 50 percent recycled materials.

While H&M is great for everyday casual attire, the brand deserves a special shout out for its denim offering. There’s currently seven trendy styles to choose from including slim fit jeans, flares and skinnies. All of H&M’s maternity jeans feature a soft, stretchy over-the-bump panel that can be rolled up or down for the perfect fit. Neuman was a particular fan of H&M’s maternity jeans and told us: “I was pleasantly surprised at how well my maternity pieces held up over the course of two pregnancies. In particular, the jeans were made of thick (but stretch and super comfy) denim and felt on par with what you'd get from expensive brands. Of all the maternity jeans I owned, my H&M pair were hands-down my favorite!”

It’s no wonder H&M received a perfect 5 out of 5 score for fit and comfort from our staff reviewer, who told us, “The brand's collection of maternity jeans, pants, dresses and tops offer plenty of give which not only flatter, but also accommodate a growing bump and changing body.“

Size range XS to XXL | Price range: $6 to $99 | Return policy: Unworn, undamaged items can be refunded or exchanged within 30 days, minus shipping and handling costs

Our product tester says:

“The maternity basics were just that—basic (but in the best way!). I found sweaters, tees, bodycon dresses and work-friendly tops that took me through to my postpartum stage without costing a small fortune.”

Buy Now

Best plus-size maternity clothes brand

Image: PinkBlush
What We Love
  • Affordable price point
  • Trendy styles
  • Inclusive sizing options
Things To Consider
  • Some items lack stretch

PinkBlush is known as one of the best places to buy cute maternity clothes on a budget, offering a mix of stylish pregnancy clothing from baby shower dresses and boho bridal looks to casual coordinated sets. But did you know that this brand offers an extensive range of plus-size options for curvy mamas that like to stay on trend?

With this brand you can browse beautiful dresses that are suitable for pregnant and nursing moms, swimwear with built-in support and plus-size maternity leggings. PinkBlush is a great place to go for an affordable and fabulous wardrobe refresh, whatever your size may be, with a 5 out of 5 fit that our staff reviewer describes as “very flattering and true to size.” (Two thirds of survey respondents gave this brand a perfect score for fit.) Our reviewer went on to say, “I always recommend PinkBlush to other parents, whether they're looking for nice dresses or useful basics.” And all this comes at an affordable price point that another member of our staff called “GREAT value for your money.”

Size range S to 3X | Price range: $29 to $98 | Return policy: Returns accepted within 30 days of delivery date, for free via return bar or minus $5 for shipping

Our product tester says:

“PinkBlush offers many types of maternity styles, but I had the most success with their ‘dressy’ dresses: I wore one for my baby shower, another for a bridal shower and a third for a wedding. All of the dresses were not only comfortable for my third-trimester body, but looked cute and stylish.”

Our community says:

“Good selection of clothing.” - Sabrina, pregnant mom-to-be and The Bump survey respondent

Buy Now

Best maternity clothes brand for basics

Motherhood Maternity
Image: Motherhood Maternity
What We Love
  • Great selection of basics
  • Inclusive size options
  • Affordable
Things To Consider
  • Fabrics are not as high-quality as other brands

Nine+ months is a long time, and while stylish maternity outfits are fun, you’re also going to need a healthy number of comfy basics to get you through to delivery and beyond. Luckily, Motherhood Maternity’s online store has everything you need to create a capsule collection of cute maternity clothes, from gorgeous wrap dresses and tops to staple jeans and leggings.

Our survey respondents commented on how stretchy and comfortable the clothing was, with one person telling us “I love the style and quality.” And our staff reviewer agreed, giving Motherhood Maternity a 5 out of 5 for comfort. She raved about the leggings, telling us, “I lived in my full-panel Motherhood Maternity leggings (owned multiple pairs!). I'd continue to wear them now if I could.” And with basic styles ranging from petite to plus-size, you’re guaranteed a fit to suit your body type.

Bonus: Sign up to the Preggie Perks program to receive coupons, discounts, samples and exclusive offers.

Size range XS to 3X | Price range: $14.50 to $168 | Return policy: Refunds minus shipping fees available within 30 days; exchanges not offered

Our product tester says:

“Really comfortable basics. The leggings were like a second skin!”

“Love the different styles.” - Ciara, pregnant mom-to-be and The Bump survey respondent

“Stretchy material and comfortable.” - Emily, pregnant mom-to-be and The Bump survey respondent

Buy Now

Best maternity denim brand

Image: Paige
What We Love
  • Stretchy side panels
  • Premium denim holds shape over time
  • Modern cuts and a variety of colors
Things To Consider
  • High price point
  • No over-belly options
  • Some sizes are out of stock

A lot of budget brands offer great jeans that will hold up for the duration of your pregnancy, but if you want to invest in high-quality denim that’ll really stand the test of time, head straight to Paige. To say that our staff reviewer loved Paige’s denim offerings would be an understatement—“One of the best maternity items I purchased,” she told us, with perfect 5 out of 5 scores across the board. “So chic, on trend and comfortable.”

The brand’s curated collection of maternity jeans and shorts is small but mighty. The cropped styles work well on petite moms, while the mid-rise jeans are perfect for folks that don’t like to bare their ankles.

Crafted from the brand’s signature Transcend denim, each pair boasts a discreet side-panel that expands with your growing body. Best of all, these jeans won’t sag or lose their shape over time. “My other maternity jeans always loosened up throughout the day,” our staff reviewer said. “These did not.”

Size range US 00 to 16 | Price range: $159 to $249 | Return policy: Free US returns within 30 days

Our product tester says:

“These jeans were on trend, gave me a great silhouette while pregnant and were amazing quality. So much so that I kept them three years after my last pregnancy and still wore them occasionally because I loved the style.”

Buy Now

Best maternity intimates brand

Kindred Bravely
Image: Kindred Bravely
What We Love
  • Inclusive size options
  • OEKO-TEX certified fabrics
  • Plenty of seamless and underwire-free styles
Things To Consider
  • More expensive than other underwear brands

Building a pregnancy wardrobe from the bottom up? Don’t forget about underwear! Sure, you could get away with regular low-cut panties and a stretchy bra at first, but when that bump starts to blossom and your bust expands, comfortable intimate wear is essential.

Kindred Bravely is a one-stop shop for maternity bras, undies and more. Made from breathable fabrics like bamboo and cotton, the bras come in regular and busty sizes and offer superior comfort thanks to the underwire-free designs. There are many styles to choose from—including sleep bras, pumping bras and sports bras—but the Signature Sublime Contour Nursing & Maternity Bra is highly rated by parents.

The underwear offering from Kindred Bravely is equally well-designed, in particular the hipster briefs with a non-rolling waistband that sits just below your bump or postpartum tummy for optimal comfort. One pregnant survey respondent gave the brand a 5 out of 5 for quality and told us, “Kindred Bravely makes the most comfortable clothing!” She also called our attention towards the bundles, which offer better value for customers (we love a tip on a good deal!).

Our staff reviewer held Kindred Bravely in the same esteem, awarding 5 out of 5 scores for comfort, quality and value. “Fantastic value for your money,” she told us. “High-quality bras for reasonable prices.” And what’s more, she tells us these intimates are made to last. “I wore my Kindred Bravely bras during pregnancy and then throughout my 14-month breastfeeding journey, and they held up beautifully. In fact, I still wear my sports bra, even though I stopped nursing more than a year ago—and it's still in great shape!”

Bonus: Take 15 percent off sitewide with code KBBMP15.

Size range S to XXXL | Price range: $4.98 to $133.95 | Return policy: Returns and exchanges of unworn, unwashed and undamaged items with tags attached accepted within 90 days, excluding underwear

Our product tester says:

“Outstanding quality. Excellent comfort. The sports bra was supportive enough for aerobic workouts but comfortable enough to wear all day long. ”

Our community says:

“Their products are incredibly soft and cozy.” - Pamela, pregnant mom-to-be and The Bump survey respondent

Buy Now

Best sustainable maternity clothes brand

Isabella Oliver
Image: Isabella Oliver
What We Love
  • Timeless designs
  • Organic fabrics
  • Ethical and sustainable business practices
Things To Consider
  • Higher price point
  • Limited sizing options
  • Many of the dresses aren’t nursing friendly

Not a fan of fast fashion? Isabella Oliver is the online maternity store for you. The certified B-Corp brand is committed to caring for people and the planet through “slow” fashion. How does it work? Each item of clothing is made from 100 percent responsibly sourced materials and is designed to last, meaning you can wear it through multiple pregnancies. And in an effort to reduce waste, items are shipped in plastic-free biodegradable packaging.

Isabella Oliver also hits the mark in terms of style, with timeless designs that have been sported by A-list celebs like Angelina Jolie and Jennifer Garner. From organic cotton shirts and easy-to-style tops to black-tie ready dresses, this retailer has options for everything from day-to-day wear to formal events. Our survey respondents and our staff reviewer couldn't get enough of Isabella Oliver’s look, unanimously awarding the brand a 5 out of 5 for style and design. “I absolutely loved the look of Isabella Oliver maternity dresses,” our staff reviewer said. “They ranged from casual to work-appropriate to party-ready, but they all had impeccable styling.” Survey respondents noted that you can wear the garments through all three trimesters, and one told us that the garments “are well made, really comfortable and soft.”

And if you’re worried that extremely stylish designs and an eco-conscious ethos might come at the cost of comfort, don’t. Our staff reviewer tells us that “soft, high-quality fabrics and smart designs made these clothes super comfortable for all-day wear.”

Size range US 2 to 14 | Price range: $45 to $195 | Return policy: Isabella Oliver will accept notification of a return within 21 days of delivery (14 days for sale items), after which you have seven days to return the item

Our product tester says:

“For chic, high-quality clothing, Isabella Oliver is a go-to.”

Our community says:

“You can use most of the pieces throughout pregnancy. They are well made, really comfortable and soft.” -Crystyl., Pregnant mom-to-be and The Bump survey respondent

Buy Now

About the writer:

Martina Garvey is an editor at The Bump, where she writes and edits e-commerce content for pregnancy, postpartum and parenting. Over an eight-year career in educational publishing and digital media, Martina has developed a keen eye for detail and robust reporting skills. As a staff member on The Bump for over three years, she has written dozens of maternity fashion round-ups, leveraging an in-depth knowledge of must-have pregnancy essentials alongside a passion for the latest trends to create informative content parents can trust.

Interested in becoming a product tester for The Bump? Head here to apply.


Jenny Greenstein, is a mom of two and personal stylist based in New York City. She has over 15 years experience in the fashion industry and is the founder and creative director of YourSoulStyle.

The Bump survey of 300 parents and moms-to-be, May 2023

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