12 Best Maternity Clothes Brands, According to Moms

From high-end to super-affordable, these brands offer cute maternity clothes that are both stylish and comfortable.
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profile picture of Martina Garvey
By Martina Garvey, E-Commerce Editor
Updated August 30, 2023
pregnant woman wearing a maternity dress and denim jacket
Image: Valentina Barreto
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Many pregnant people start to show toward the end of their first trimester or during their second, at which point you’ll want to ditch your regular clothing in favor of pieces specifically designed for pregnancy. And when it comes to shopping for the best maternity clothes, the stylish variety available nowadays may surprise you! After all, it wasn’t that long ago that pregnant people had few options for maternity fashion (bar tent-like muumuus and baggy overalls). Luckily, many brands now offer cute clothes for pregnant moms that serve up serious style throughout the nine+ months of pregnancy.

To help you figure out where to buy maternity clothes, we’ve turned to the experts—namely, moms from among The Bump editorial staff who’ve gone through pregnancy and tried on endless options. Keep reading for advice on what to look for when shopping, plus which brands offer the best maternity clothes for every need, every budget and every aesthetic—including this year’s Best of The Bump award winner.

How to Buy the Best Maternity Clothes for Your Pregnancy Wardrobe

Feeling overwhelmed with the various options? There’s a ton to consider when searching for the best maternity fashion. You’ll need to take sizing, budget, comfort and style into account. Most maternity stores recommend selecting your pre-pregnancy dress size, but it’s worth checking each individual brand’s sizing guideline and reading customer reviews before making a purchase. When it comes to practicality and comfort, you’ll want to opt for soft, stretchy items that will grow with your changing body. Consider how versatile the designs are and what your particular needs are: For example, A-line dresses and adjustable wrap tops can work equally well for early pregnancy, when you’re just starting to show, and late pregnancy (and beyond), while garments with ruching work best for mid to late pregnancy when your baby bump is big enough to fill out the top.

Our top tip? Before you start shopping, draft a list of essential items you’ll need to create a capsule pregnancy wardrobe—like a staple pair of maternity jeans, leggings and a few trendy tops. (For more tips on sourcing and selecting cute pregnancy outfits, check out our comprehensive guide to the best pregnancy clothing here).

How We Tested the Maternity Clothes

The Bump editorial team isn’t just a collection of pregnancy and parenting experts; we’re also moms and dads ourselves. To find the best stores for maternity clothes, we put our staff to work, asking them to carefully evaluate and rate brands they’ve personally used in their own pregnancy journeys. Based on their reviews of style and design, comfort, fit and quality, as well as our extensive research and survey feedback from hundreds of new and expectant parents within The Bump community, we’ve rounded up the best maternity clothes brands for your personal style.

Best Maternity Clothes Brands to Shop

For more than 10 years, The Bump has been recognizing the absolute best baby and pregnancy products on the market through The Best of The Bump awards series. Curious to see which maternity clothes brand was named the Best of The Bump award winner this year? Keep scrolling for our overall favorite, plus a list of top-rated brands that are particularly good for specific activities and style aesthetics, whether you’re looking to add to your activewear collection, need to create a capsule work wardrobe for pregnancy or simply want some comfy basics to wear on the regular.

Overall best maternity clothes brand

Image: Seraphine
Buying Options
Seraphine|From $19

BLACK FRIDAY DEAL! Now through 11/27, take 30% off sitewide at Seraphine!

Known for its stretchy, bump-hugging styles that transition from casual to dressy, Seraphine’s designs have been worn by celebrities such as Kate Middleton, Jessica Alba, Jennifer Garner and Kate Hudson (to name a few!). But A-listers aren’t the only ones who love (and can afford) this brand. Seraphine’s clothing offers unparalleled comfort and discrete nursing access as standard—so it’s no surprise this brand was selected as the overall Best of The Bump winner. (Head here to see all of this year’s award winners). “Seraphine has such beautiful stuff,” our staff reviewer says. “No wonder celebrities flock to this brand!”

Seraphine is a standout brand in the maternity space thanks to its quality clothing that covers all bases, from high-performance activewear and vacation-ready babymoon looks to business-casual clothing and glamorous dresses. It’s also one of the few online maternity stores that carries bridal looks for pregnant women as well as bridesmaid dresses in a wide array of colors.

When it comes to fit, the garments are true to size and designed to last through your entire nine+ months of pregnancy, thanks to maternity-friendly design features like ruching and wrap-around cuts. “Seraphine offers well-designed clothes that easily keep up with your changing shape and provide total comfort,” our reviewer says, who awarded the brand a perfect 5 out of 5 score across all categories of style, comfort, fit, quality and value for money. “For the style and quality you get, Seraphine is pretty reasonably priced.” While the bridal and formalwear command higher prices, everyday dresses tend to fall under $200.

Size range US 2 to 16 | Price range: $19 to $749 | Return policy: Free returns for US customers

“Seraphine’s dresses and shirts are so stylish and made from gorgeous prints and fabrics. I found myself wanting practically everything from their site.”

What We Love
  • High-quality fabrics
  • Items can be worn during pregnancy and postpartum
  • Tops and dresses are designed with discrete nursing access
Things To Consider
  • While the brand offers good cost-per-wear, some items are expensive

Best high-end maternity clothes brand

HATCH Collection
Image: HATCH Collection

This stylish pregnancy fashion collection was founded by two moms who were fed up with frumpy maternity outfits. HATCH Collection always has a finger on the pulse of the latest trends and offers high-quality garments that can be worn during pregnancy and beyond. You’ll find cashmere knitwear, classic tent dresses, designer denim and more. “When I think of chic maternity wear, I first think of HATCH,” our staff reviewer says. “The styles are truly swoon-worthy—when I’m browsing on the site, things catch my eye even now that I'm no longer pregnant.”

Granted, this brand is more expensive than your average maternity clothing store. But each garment is made with care from the finest fabrics, so you can wear the clothing across multiple pregnancies for years to come. Everyone who recommended HATCH Collection in our survey awarded the brand 5 out of 5 for quality—and our staff reviewer makes it unanimous! One survey respondent noted that there was “no fading, loss of elasticity or stitching issues even with weekly washes and machine drying,” and our staff reviewer tells us, “the fabrics felt luxurious and durable.” If you’re willing to invest in high-end pregnancy clothes that will feel fabulous and look even better, HATCH is the brand for you.

Bonus: Get 10 percent off your first purchase on the site with code BUMP10.

Size range US 0 to 16 | Price range: $28 to $398 | Return policy: Free exchanges for a different size or color; all other returns deduct shipping cost from refund or store credit

“HATCH’s clothes are designed to be wearable throughout the entire pregnancy and afterwards. I’ve been living in their Before, During and After Leggings since I first started showing and they fit just as perfectly now at 34-and-a-half weeks”

What We Love
  • High-quality garments
  • Luxurious fabrics
  • On-trend designs
Things To Consider
  • Clothing is expensive
  • Limited sizing options
  • Not all clothes are nursing-friendly

Best affordable maternity clothes brand

Old Navy
Image: Old Navy
Buying Options
Old Navy|From $5.96

Old Navy is known for its affordable, casual basics—and its maternity fashion line is no exception. There are plenty of trendy tops, layering tanks, pajamas and bottoms to browse—or you can shop by trimester.

Old Navy’s pregnancy denim collection comes in petite, regular and tall sizes, which is a major perk. “I love Old Navy maternity jeans because they come in long; I’m 6′2′′, and it’s very difficult to find pants long enough,” says Marisa, a survey respondent and pregnant mother of three who gave Old Navy 5 out of 5 scores for fit and quality. There are also three different waist options to suit every mama’s needs: Choose from a low under-belly fit, high-waisted full panel styles or jeans with a rollover panel for added versatility. We’re also big fans of the brand’s supportive activewear—and we think you’ll love it too!

Size range XS to XXL | Price range: $5.96 to $74.99 | Return policy: Free returns and exchanges via prepaid shipping label or in store

“Such great staples with stretch! From athleisure to denim (hello, comfiest-ever jeggings) to bodycon dresses and maxis, everything fits and feels like a dream.”

What We Love
  • Clothes have plenty of stretch
  • Affordable price point
  • Inclusive sizing options
Things To Consider
  • Inventory issues
  • Some find Old Navy tags itchy and irritating

Best trendy maternity clothes brand

Image: ASOS
Buying Options
ASOS|Starting from $6

ASOS is known for fashionable pieces at low prices, and ASOS Maternity, their inhouse pregnancy collection, keeps that tradition alive, earning 5 out of 5 scores for style and value for money from our staff reviewer. “Not too expensive,” she says, “but just right for investing in a maternity-only brand.” From oversized tees and biker shorts to vacay staples and swimwear this online store has a plethora of trendy pregnancy clothes to choose from.

And if that wasn’t enough, the online store also has a wide selection of brands like Mamalicious Maternity and Topshop. If you’re looking for a special occasion outfit, you can find stylish maternity dresses and chic bridesmaid looks from Hope & Ivy, exclusively on ASOS. “Lots of options,” according to our staff reviewer. “I appreciated their dressier evening and party wear. ASOS definitely provides fashion-forward maternity wear options for all occasions.”

Size range Sizes differ depending on the brand; ASOS Maternity stocks US 2 to 16 | Price range: $6 to $306 | Return policy: Free returns within 28 days of receiving your original order

“It's not your garden-variety basic maternity wear—ASOS is on-trend and offers some feminine flirtiness.”

What We Love
  • Fashion-forward styles
  • Good selection of occasion-wear
  • Affordable price point
Things To Consider
  • Some garments are not the best quality

Best maternity activewear brand

Beyond Yoga
Image: Beyond Yoga

BLACK FRIDAY DEAL! Now through 11/28, take 30% off sitewide at Beyond Yoga!

Practical workout gear is a must when it comes to pregnancy. Trust us, whether you’re hitting the gym or lounging at home, a comfy pair of leggings or sweats will be your new creature comfort. Beyond Yoga is our favorite place to buy sporty maternity clothes online, so much so that it earned a perfect 5 out of 5 across all categories from our staff reviewer. “I rave about Beyond Yoga to any pregnant parent-to-be,” she told us. “This activewear combines performance with ultimate comfort.”

This maternity fashion brand has a ton of athletic options to choose from: leggings, shorts, sweatpants, tanks, pullovers, hoodies and even nursing tops for when baby arrives. And we’re obsessed with the brand’s signature Spacedye fabric with built-in UV protection; it’s buttery-soft, moisture-wicking and super stretchy to boot. One survey respondent who awarded the brand top marks for fit remarked on the “soft and forgiving” materials.

And while an activewear company technically only has to deliver on function, this brand isn’t one of those companies that sees it as an excuse to slack off on form. “Beyond Yoga makes cute workout clothes you'll actually want to wear,” says our staff reviewer. “Styles are on-trend, color options are plentiful and the fabrics are performance-oriented and divine. In fact, I felt so stylish in my pieces that it actually motivated me to exercise during pregnancy!”

Size range XS to XL | Price range: $66 to $158 | Return policy: US orders can be returned for full refund within 30 days

“Beyond Yoga offers it all—style, comfort, performance and durability. Yes, the prices can be a bit high, but in my opinion they still offer incredible value.”

What We Love
  • Side ruching and stretchy over-belly panels
  • Leggings and shorts with pockets
  • Moisture-wicking fabric with UPF 50+ protection
Things To Consider
  • High price point

Best casual maternity clothes brand

Image: H&M
Buying Options
H&M|Starting from $6

BLACK FRIDAY DEAL: Now through 11/27, take up to 60% off everything sitewide!

H&M is home to some of the best maternity clothes out there. From well-tailored blazers and pants to basic tanks, tees and dresses, this store covers all bases. The pieces may be affordable, but they certainly aren’t cheap—H&M uses quality fabrics like organic cotton, jersey and linen. In fact, our staff reviewer gave H&M top marks for value for money! Better yet, the brand is committed to sustainability, with a conscious collection containing garments made from a minimum of 50 percent recycled materials.

While H&M is great for everyday casual attire, the brand deserves a special shout out for its denim offering. There’s currently seven trendy styles to choose from including slim fit jeans, flares and skinnies. All of H&M’s maternity jeans feature a soft, stretchy over-the-bump panel that can be rolled up or down for the perfect fit. It’s no wonder H&M received a perfect 5 out of 5 score for fit and comfort from our staff reviewer, who told us, “The brand's collection of maternity jeans, pants, dresses and tops offer plenty of give which not only flatter, but also accommodate a growing bump and changing body.“

Size range XS to XXL | Price range: $6 to $99 | Return policy: Unworn, undamaged items can be refunded or exchanged within 30 days, minus shipping and handling costs

“The maternity basics were just that—basic (but in the best way!). I found sweaters, tees, bodycon dresses and work-friendly tops that took me through to my postpartum stage without costing a small fortune.”

What We Love
  • Affordable price point
  • Quality fabrics
  • Pants and jeans with over-belly panels
Things To Consider
  • Clothing sells out quickly

Best plus-size maternity clothes brand

Image: PinkBlush

BLACK FRIDAY SALE! Take up to 50% off sitewide at PinkBlush!

PinkBlush is known as one of the best places to buy cute maternity clothes on a budget, offering a mix of stylish pregnancy clothing from baby shower dresses and boho bridal looks to casual coordinated sets. But did you know that this brand offers an extensive range of plus-size options for curvy mamas that like to stay on trend?

With this brand you can browse floral maxi dresses that are suitable for pregnant and nursing moms, swimwear with built-in support and plus-size maternity leggings. PinkBlush is a great place to go for an affordable and fabulous wardrobe refresh whatever your size may be, with a 5 out of 5 fit that our staff reviewer describes as “very flattering and true to size.” She went on to say, “I always recommend PinkBlush to other parents, whether they're looking for nice dresses or useful basics.”

And all this comes at an affordable price point that another member of our staff called “GREAT value for your money.” She added, “I generally didn't want to splurge on clothing I knew I'd only get so many wears out of, but I also wanted to look and feel good in my maternity outfits. PinkBlush was a great solution.”

Size range S to 3X | Price range: $29 to $98 | Return policy: Returns accepted within 30 days of delivery date, for free via return bar or minus $5 for shipping

“PinkBlush offers many types of maternity styles, but I had the most success with their ‘dressy’ dresses: I wore one for my baby shower, another for a bridal shower and a third for a wedding. All of the dresses were not only comfortable for my third-trimester body, but looked cute and stylish.”

What We Love
  • Affordable price point
  • Trendy styles
  • Inclusive sizing options
Things To Consider
  • Some items lack stretch

Best maternity clothes brand for basics

Motherhood Maternity
Image: Motherhood Maternity

Nine+ months is a long time, and while stylish maternity outfits are fun, you’re also going to need a healthy number of comfy basics to get you through to delivery and beyond. Luckily, Motherhood Maternity’s online store has everything you need to create a capsule collection of cute maternity outfits, from gorgeous wrap dresses and tops to staple jeans and leggings.

Our survey respondents commented on how stretchy and comfortable the clothing was, and our staff reviewer agreed, giving Motherhood Maternity a 5 out of 5 for comfort. She raved about the leggings, telling us, “I lived in my full-panel Motherhood Maternity leggings (owned multiple pairs!). I'd continue to wear them now if I could.” And with basic styles ranging from petite to plus-size, you’re guaranteed a fit to suit your body type.

Bonus: Sign up to the Preggie Perks program to receive coupons, discounts, samples and exclusive offers.

Size range XS to 3X | Price range: $14.50 to $168 | Return policy: Refunds minus shipping fees available within 30 days; exchanges not offered

“Really comfortable basics. The leggings were like a second skin!”

What We Love
  • Great selection of basic maternity clothes
  • Inclusive size options
Things To Consider
  • Fabrics are not as high-quality as other brands

Best maternity denim brand

Image: Paige

A lot of budget brands offer great jeans that will hold up for the duration of your pregnancy, but if you want to invest in high-quality denim that’ll really stand the test of time, head straight to Paige. To say that our staff reviewer loved Paige’s denim offerings would be an understatement—“One of the best maternity items I purchased,” she told us, with perfect 5 out of 5 scores across the board. “So chic, on trend and comfortable.”

The brand’s curated collection of maternity jeans and shorts is small but mighty. The cropped styles work well on petite moms, while the mid-rise jeans are perfect for folks that don’t like to bare their ankles.

Crafted from the brand’s signature Transcend denim, each pair boasts a discreet side-panel that expands with your growing body. Best of all, these jeans won’t sag or lose their shape over time. “My other maternity jeans always loosened up throughout the day,” our staff reviewer said. “These did not.”

Size range US 00 to 16 | Price range: $159 to $249 | Return policy: Free US returns within 30 days

“These jeans were on trend, gave me a great silhouette while pregnant and were amazing quality. So much so that I kept them three years after my last pregnancy and still wore them occasionally because I loved the style.”

What We Love
  • Stretchy side panels
  • Premium denim doesn’t lose shape over time
  • Modern cuts and a variety of colors
Things To Consider
  • High price point
  • No over-belly options

Best maternity intimates brand

Kindred Bravely
Image: Kindred Bravely

BLACK FRIDAY SALE: Now through 11/27, take 35% off sitewide at Kindred Bravely!

Building a pregnancy wardrobe from the bottom up? Don’t forget about underwear! Sure, you could get away with regular low-cut panties and a stretchy bra at first, but when that bump starts to blossom and your bust expands, comfortable intimate wear is essential.
Kindred Bravely is a one-stop shop for maternity bras, undies and more. Made from breathable fabrics like bamboo and cotton, the bras come in regular and busty sizes and offer superior comfort thanks to the underwire-free designs. There are many styles to choose from—including sleep bras, pumping bras and sports bras—but the Signature Sublime Contour Nursing & Maternity Bra is highly rated by parents.

The underwear offering from Kindred Bravely is equally well-designed, in particular the hipster briefs with a non-rolling waistband that sits just below your bump or postpartum tummy for optimal comfort. One pregnant survey respondent gave the brand a 5 out of 5 for quality and told us, “Kindred Bravely makes the most comfortable clothing!!” She also called our attention towards the bundles, which offer better value for customers (we love a tip on a good deal!).

Our staff reviewer held Kindred Bravely in the same esteem, awarding 5 out of 5 scores for comfort, quality and value. “Fantastic value for your money,” she told us. “High-quality bras for reasonable prices.” And what’s more, she tells us these intimates are made to last. “I wore my Kindred Bravely bras during pregnancy and then throughout my 14-month breastfeeding journey, and they held up beautifully. In fact, I still wear my sports bra, even though I stopped nursing more than a year ago—and it's still in great shape!”

Size range S to XXXL | Price range: $4.98 to $133.95 | Return policy: Returns and exchanges of unworn, unwashed and undamaged items with tags attached accepted within 90 days, excluding underwear

“Outstanding quality. Excellent comfort. The sports bra was supportive enough for aerobic workouts but comfortable enough to wear all day long.”

What We Love
  • Inclusive size options
  • OEKO-TEX certified fabrics
  • Plenty of seamless and underwire-free styles
Things To Consider
  • More expensive than other underwear brands

Best sustainable maternity clothes brand

Isabella Oliver
Image: Isabella Oliver

Not a fan of fast fashion? Isabella Oliver is the online maternity store for you. The certified B-Corp brand is committed to caring for people and the planet through “slow” fashion. How does it work? Each item of clothing is made from 100 percent responsibly sourced materials and is designed to last, meaning you can wear it through multiple pregnancies. And in an effort to reduce waste, items are shipped in plastic-free biodegradable packaging.

Isabella Oliver also hits the mark in terms of style, with timeless designs that have been sported by A-list celebs like Angelina Jolie and Jennifer Garner. From organic cotton shirts and easy-to-style tops to black-tie ready dresses, this retailer has options for everything from day-to-day wear to formal events. Our survey respondents and our staff reviewer couldn't get enough of Isabella Oliver’s look, unanimously awarding the brand a 5 out of 5 for style and design. “I absolutely loved the look of Isabella Oliver maternity dresses,” our staff reviewer said. “They ranged from casual to work-appropriate to party-ready, but they all had impeccable styling.”

And if you’re worried that extremely stylish designs and an eco-conscious ethos might come at the cost of comfort, don’t. Our staff reviewer tells us that “soft, high-quality fabrics and smart designs made these clothes super comfortable for all-day wear.”

Size range US 2 to 14 | Price range: $45 to $195 | Return policy: Isabella Oliver will accept notification of a return within 21 days of delivery (14 days for sale items), after which you have seven days to return the item

“You can use most of the pieces throughout pregnancy. They are well made, really comfortable and soft.”

What We Love
  • Timeless designs
  • Premium organic fabrics
  • Ethical and sustainable business practices
Things To Consider
  • Higher price point
  • Limited sizing options
  • Many of the dresses aren’t nursing friendly

Best maternity clothes brand for office attire

Loyal Hanna
Image: Loyal Hanna

Loyal Hanna is our go-to brand for office attire during pregnancy. Why? First off, the business-casual basics come in a range of chic patterns that feel fresh and modern. Each garment is made from machine-washable fabrics that don’t need to be ironed (hooray!). Better yet, all of the tops, dresses and jumpsuits feature innovative designs for easy nursing or pumping access. When giving this brand a 5 out of 5 score for fit and quality, our staff reviewer told us, “The clothes were well designed to accommodate my pregnant body and even postpartum body while I was breastfeeding… Loyal Hanna clothes feature hidden zippers for easy breastfeeding access, which is genius!”

There are so many fabulous styles to browse on Loyal Hanna, including chic jumpsuits, wrap-style tops and work-appropriate midi dresses, with a look so great you might just want to keep some outfits in rotation after baby is born. “Not only did I wear my Loyal Hanna pieces throughout pregnancy,” says our staff reviewer, “but they carried me through months of breastfeeding and beyond! I STILL wear one of my dresses (my youngest "baby" is now 2.5 years old) and it looks as good as new.”

Size range US 2 to 14 | Price range: $45 to $195 | Return policy: Full refunds or exchanges available within 14 days

“Loyal Hanna is a smaller boutique brand started by a mom who understands what pregnant women want and need. I love the style, quality and value.”

What We Love
  • Hidden nursing access
  • Chic silhouettes
  • Professional yet practical designs
Things To Consider
  • Higher price point

How We Chose the Best Maternity Clothes Brands

To help you find the best maternity clothes on the market today, The Bump editors did extensive research to identify best-selling brands that hit the mark in terms of style, function and quality. We combed through user reviews, leveraged our familiarity with leading pregnancy brands and relied on our own experience as expectant and postpartum parents, carefully evaluating each for style, fit, quality and value for the money.

We also surveyed hundreds of expectant moms about the maternity clothes brands they’ve used and gathered their feedback, asking them to rate items on the qualities mentioned above and leave comments elaborating on their overall experience.

Pairing this rigorous testing protocol with survey results, we bestowed the prestigious Best of The Bump award to the overall best maternity clothes brand. And then we went one step further, using the testing results to identify other standout brands in categories such as activewear, intimates, plus-size clothing and more. All this, to ensure that you find cute pregnancy outfits to serve you through all three trimesters and beyond.

Interested in learning more about our editorial process? Read about how our team develops and reviews all articles here.

About the writer:

Martina Garvey is an editor at The Bump, where she writes and edits e-commerce content for pregnancy, postpartum and parenting. Over a seven-year career in educational publishing and digital media, Martina has developed a keen eye for detail and robust reporting skills. As a staff member on The Bump for over two years, she leverages an in-depth knowledge of must-have baby gear and postpartum essentials alongside a passion for the latest trends to create informative content parents can trust.

Interested in becoming a product tester for The Bump? Head here to apply.

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