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7 Celebrity Baby Brands Worth the Hype

From diapers to skin-care, these celeb-founded baby brands aren’t just for A-listers.
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By Martina Garvey, E-Commerce Editor
Updated December 12, 2022
best celebrity baby brands
Image: BÉIS, Kylie Baby, Proudly | The Bump
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Ah, celebrities—love them or hate them, A-listers hold a lot of sway over new trends. So it’s no surprise that many famous faces are moonlighting as entrepreneurs. New parents take note, many of these brands specialize in all things baby. From cool kids’ clothes and slick diaper bags to health and wellness essentials, these celebrity baby brands are making waves in the parenting world.

So whether you’re obsessed with pop culture or simply appreciate a well-designed product, we’ve rounded up a few celebrity baby brands that are worth the hype. (And, FYI, not included on our list are the many stars who have released exclusive collaborations with well-known baby brands. Our current favorites include Hilary Duff x Carter’s, Baby Jogger x Robin Arzón and Brooklyn Decker x Bodily.)

Image: Honest

First up on our list of the best celebrity baby brands is Honest. Created by actress and mom of three Jessica Alba, Honest is a health and wellness brand offering diapering supplies, clean skincare, baby clothing and so much more. Try out a pack of the best-selling water wipes or subscribe to a diaper subscription for exclusive discounts and deals. The best part? Quality and sustainability are central to the brand’s ethos, with eco-friendly packaging, plant-based ingredients and a blanket ban on over 3,500 harmful chemicals. Bonus: Use code THEBUMP to get 15 percent off your Honest purchase.

Shop: Honest

Image: Proudly

Next up is a celebrity baby brand founded by a couple on a mission to serve communities of color. PROUDLY—the new venture by Gabrielle Union and Dwyane Wade—is a plant-based baby-care line for melanated skin. Designed in collaboration with dermatologists of color, the brand uses nourishing ingredients that meet the needs of all skin tones. From a lightweight baby lotion infused with jojoba oil to soft, absorbent diapers with a shea butter moisture layer to prevent irritation, these products are top class. Bonus: Enjoy 20 percent off your first order with code BUMP20. (Offer excludes bundles and cannot be combined with any other discounts.)

Image: Once Upon a Farm

On the hunt for top-quality baby food? Check out Once Upon a Farm. This organic food delivery service was created by A-list actress Jennifer Garner. Made with farm-fresh ingredients, the blends and purees are created using a cold-pressure process, which locks in the delicious taste, nutrients and texture in every pouch. Oh, and they’re free from added sugar, colors and preservatives. There’s also a new range of meals with hearty veg and grains that can be mashed, pureed or enjoyed as finger food. The next best thing to homemade—store in the fridge until supper-time or enjoy on the go. Test out a variety pack or subscribe and save.

Image: Hello Bello

Founded by celebrity power couple Kristen Bell and Dax Shepard, Hello Bello creates premium baby products at affordable prices. The product line includes diapers, skincare, vitamins and household cleaning supplies—essentially all the items you need for day-to-day life with baby. Save money and get free goodies with a customized diaper bundle, or try one of their standalone personal care products. Better yet, the brand is committed to sustainability and prioritizes using renewable, plant-based ingredients instead of petroleum-based alternatives. Bonus: Get 30 percent off your first bundle with code BUMP30.

Image: Beis Travel

Chances are you’ve heard of Beis Travel, the accessories brand created by Pretty Little Things star Shay Mitchell. But did you know that Beis makes diaper bags too? The trendy line of travel essentials includes a sleek tote, backpack, stroller caddy, pumping bag and even a fanny pack! So whether you’re going on a playdate, an overnight trip to Grandma’s or heading back to work, there’s a style to suit every type of mom (or dad).

Image: Kylie Baby

Kylie Jenner may be the youngest member of the Kardashian family, but she’s for sure one of the most business-savvy. Drawing on the success of her cosmetics line, Jenner launched a clean baby-care collection. Hero products include a tear-free shampoo that gently cleanses baby’s hair and scalp, a detangling conditioner and a moisturizing lip and cheek stick. But be warned, Kylie products sell out fast—so get them before they’re gone.

Image: The Little Market

The Little Market is a non-profit ecommerce site dedicated to the economic empowerment of women worldwide. Co-founded by Lauren Conrad—of The Hills fame—this online store stocks artisan-crafted items, and each sale supports local communities. Browse a selection of dreamy kids’ decor, sweet stuffed animals and baby shower decorations and gifts.

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