25 Hottest Baby Products We’re Loving Right Now

When it comes to cool newborn baby stuff, these items top our list of must-haves.
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By Lynsey Eidell, Contributing Writer
Updated January 5, 2023
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Searching for the best baby products of 2023? Look no further. We’ve searched high and low to pinpoint the top baby must-haves modern parents absolutely love. And the result is a mix of cool new products and tried-and-true favorites we can’t get enough of. From innovative strollers and carriers to super-cute newborn clothing and sensory toys, these products check every box for style, safety and age-appropriateness.

Whether you’re shopping for trendy baby gifts to give to a friend, creating the ultimate baby registry wishlist or perusing newborn baby stuff to prep for a new arrival, rest assured that these reliable picks are all excellent options.

What to Keep in Mind When Buying Newborn Baby Stuff

Baby gear is constantly evolving and innovating to suit the needs of modern parents. New products pop up every year, jostling for space among tried-and-true options. It can be tough to cut through the jargon to find baby gear that is actually worth the investment. Here are the main shopping tips to keep in mind when searching for newborn baby stuff.

Choose items that are appropriate for a newborn: Always read the brand’s age and weight guidelines to ensure that a product is suitable for your child’s physical and developmental needs.

Don’t buy small toys or items with loose parts: Toys with loose parts or long threads can pose a choking hazard for infants. According to the American Academy of Pediatrics (AAP), toys should be larger than your child’s mouth to reduce the risk of choking.

** Invest in products from tried-and-tested brands:** Although this isn’t a concrete rule, when in doubt, opt for products made by a brand with a proven track record in quality design and high safety standards.

Read online reviews: Checking customer reviews is a fantastic way to discover the pros and cons of a particular product from real-life parents before making a purchase.

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The Best Baby Products to Buy Right Now

Now, let’s get into some of our favorite baby products of the moment. Keep scrolling for a look at all of the newborn stuff we’re loving right now.

The Ollie Swaddle

Swaddles in violet and grey colors
Image: The Ollie World

Effective swaddling can help combat the startle reflex and lead to more restful sleep for your little one. But mastering that tight burrito-like wrap is no easy feat (especially in the middle of the night). Enter the Ollie Swaddle, which features stretchy fabric and velcro fasteners for a secure fit in seconds. Believe us: The hype is warranted. Get yourself an Ollie, and take the stress out of swaddling.

What We Love
  • Velcro fasteners make swaddling simple and allow you to achieve a snug fit
  • It can be fastened with baby’s arms inside or outside
  • Stretchy fabric allows for freedom of movement and healthy hip development
  • Patented moisture-wicking threads ensure baby won’t overheat at bedtime
  • An adjustable opening at the bottom allows for easy changing access
Things To Consider
  • It frequently sells out, so stock up while you can

The Play Gym by Lovevery

Baby playing with play mat
Image: Lovevery

We look to Lovevery for some of the best baby products focused on baby’s developmental growth. Their beautiful activity mat, for example, has a host of fabulous features. Customize your child’s play with cute, removable accessories and concealable learning “zones.” Bonus: The mat is foldable and machine-washable (three cheers for convenience!), while the baby-safe wooden legs are sustainably sourced.

What We Love
  • The playmat consists of five separate activity zones to prompt development in various areas
  • It grows with baby from the newborn days through toddlerhood
  • It comes with a play guide for parents that includes tips and activities developed by experts
  • It includes four detachable toys, four card sets and a Place Space Cover for endless fun
Things To Consider
  • It is on the larger side and might not work for smaller spaces
  • High price point

Cybex Sirona S Convertible Car Seat

The best baby products make parents’ lives easier by addressing common pain points—and that’s exactly what the all-new Cybex Sirona S convertible car seat does. While traditional car seats stay in place—requiring plenty of wrangling to get baby safely secured—the Sirona S is the original rotating car seat with load-leg technology. This means that you can twist the seat to face you with one hand, strap baby in and twist it back to a forward- or rear-facing position. Plus, it has state-of-the-art safety features including a Sensor-Safe chest clip that alerts you if baby becomes unbuckled or other unsafe conditions arise. All these things earned this ingenious baby product a 2022 Best of Baby award.

What We Love
  • Features multiple recline positions that can be adjusted while in use, 12 height-position options and a no-rethread harness and more
  • Top-notch safety features include leg-load technology, an anti-rebound panel, linear side impact protection and a SensorSafe chest clip
  • Easy to install; begin in rear-facing position, and then rotate the seat once baby’s ready to graduate to a forward-facing position
Things To Consider
  • High price point

Fridababy Baby Basics Kit

Celebrity mom Ashley Graham took to IGTV to reveal the newborn baby stuff she can’t live without—and, unsurprisingly, many of the picks on her list are from cult-brand favorite Fridababy, including this Baby Basics Kit. This set comes with four tried-and-tested products: the Windi Gaspasser, the DermaFrida SkinSoother, the Nailfrida SnipperClipper and the NoseFrida SnotSucker.

What We Love
  • This is a one-stop-shop for parents, providing all of your basic baby care needs in one convenient kit
  • This kit houses everything in one central zippered pouch
Things To Consider
  • The SnotSucker only comes with four filters; the Wind Gaspasser has five single-use tubes, so both will run out after a few uses

Elvie Wearable Double Electric Breast Pump

Say hello to an all-in-one wearable breast pump that’s as powerful as it’s convenient. The hands-free design and silent operation makes it one of the most innovative mom and baby products of 2022. The wireless pump slips right into your bra and can be discreetly worn anywhere. It’s battery-charged, totally leakproof and connects to the Elvie app for smart pumping and tracking. Genius!

What We Love
  • It’s virtually silent
  • Slim and discreet design
  • Elvie app allows you to control the pump from your phone, monitor milk volumes in real time and track your pumping history
Things To Consider
  • Suction isn’t as strong as other breast pumps

Coterie Diapers

Image: Coterie
Buying Options
Coterie | $100

These diapers go the distance, making them a Best of Baby top pick for 2022. Coterie pairs an ultra-absorbent core with an “acquisition distribution layer” that wicks liquid away within 15 seconds (holy moly!), so baby looks and feels dry for longer. These dermatologist-tested diapers are free of fragrances, chlorine, alcohol, parabens and other irritants. Better yet, a Coterie diaper can hold 25 times its weight—plus, leaks and blowouts are limited thanks to the snug, flexible fit.

What We Love
  • Coterie has the highest liquid capacity of any diaper
  • The brand is committed to offsetting the carbon footprint of every order
  • The super-absorbent core is made using wood pulp from sustainably managed forests
  • Free from harmful chemicals, such as fragrance, latex, rubber, dyes, parabens, phthalates and chlorine
Things To Consider
  • They’re more expensive than mainstream brands

Mam Comfort Pacifier

Pacifiers with green plastic
Image: buybuyBaby

Pacifiers can be innovative too. Take the beloved brand, Mam. Their fleet of pacifiers are designed to be soft, flexible and small to minimize the impact on baby’s oral development. The silicone teat’s flat, symmetrical shape fits well in baby’s mouth, while the shield’s clever curve feels comfy against baby’s skin. What’s more, clever holes in the shield provide optimal air flow to avoid saliva accumulation, which can lead to soreness and chafing. Mam offers all sorts of suckers to satisfy your sweetheart, including this all-in-one silicone option, but they also have nifty glow-in-the-dark pacifiers for easy middle-of-the-night binky hunts.

What We Love
  • Mam’s orthodontic pacifiers are designed with medical and dental experts to minimize the impact on oral development
  • The Mam Comfort features an all-in-one silicone design, as recommended by the AAP
Things To Consider
  • Pacifiers can take trial and error; not all babies will like each brand

Mushie Silicone Baby Bib

Thanks to a durable, extra-wide pocket that stays open, Mushie’s silicone bib is an all-star at catching crumbs and everything else that doesn’t make it into baby’s mouth. The best newborn gear can grow with baby, and this bib is no exception: It can be adjusted as they grow—because your little one will get bigger, and so will their messes. Bonus: It’s available in lots of adorable designs and colors that both you and baby will love.

What We Love
  • This Best of Baby winner features a deep front pocket that stays open to catch crumbs, spills and any dropped food
  • Made from food-grade silicone, it’s free of BPA, phthalates and other chemicals
  • With three adjustable lengths at the neck closure, the bib grows with baby
  • It comes in a wide variety of trendy colors and patterns
Things To Consider
  • It’s not dishwasher safe

Lucy Darling Baby's First Year Luxury Memory Book

Olive green baby book with gold text on the cover
Image: Nordstrom

Lucy Darling is our go-to source for whimsical, high-quality memory books. This journal offers a sweet way to document baby’s first year, with dedicated pages for ultrasound scans, newborn footprints and monthly milestones. If you’re in the market for trendy baby gifts, this pick would make a fantastic baby shower present too.

What We Love
  • It’s easy to keep track of everything in baby’s world with monthly documentation, family trees, holiday pages and more
  • There are also five birthday pages and a first-day-of-school page for future milestones
Things To Consider
  • No baby book will do all the work for you; you’ll still have to take the time to fill in the information and include photos

4moms MamaRoo Multi-Motion Baby Swing

Can’t decide between a swing and a bouncer (or don’t have space for both)? The newest version of the 4moms MamaRoo swing sways and bounces just like you do to soothe baby when you need a break. And since it’s suitable from birth, you can add it to the list of newborn baby stuff honored in our Best of Baby awards.

What We Love
  • The swing replicates the natural movement of parents when they rock baby with five unique and soothing motions
  • Built-in sound to further calm baby
  • It has an adjustable recline, so baby can find their comfiest position
  • It features a convertible three- and five-point harness to keep baby safe
  • Connect the swing with WiFi or bluetooth to control it through your phone or a voice-control device, like Amazon Alexa
Things To Consider
  • The mobile doesn’t spin on its own

Copper Pearl Multi-Use Cover

On the hunt for the best baby gear for breastfeeding? This item really has you covered. The versatile piece of fabric isn’t just a nursing cover, it also works as a car seat canopy, stroller cover, shopping-cart cover, high-chair cover and more. Plus, you can wear it as an infinity scarf when not in use—and you’ll actually want to, thanks to the brand’s endless array of cute patterns (more than 150!).

What We Love
  • The multi-use design fits over car seats, in shopping carts and high chairs and over nursing parents
  • It folds very small for easy storage
  • It’s machine-washable, making it ideal for standing up to messes and spills
Things To Consider
  • According to some reviewers, it’s not plus-size friendly

Dagne Dover Indi Diaper Bag

This diaper bag proves that the best baby accessories can be both fashionable and functional. This sleek bag comes in three different sizes. The large one is perfect for new parents. It features a chic design that doesn’t scream “baby,” while still being packed with features for parents on the go. It’s no wonder the bag consistently sells out.

What We Love
  • It comes equipped with a mini changing mat and easy-access pouches for wipes, making changes on the go hassle-free
  • The bag is able to clip to any stroller without any extra accessories
  • It’s made with a recycled lining and 100 percent vegan materials
Things To Consider
  • It’s a deep bag, which can mean digging around to find certain items

Miku Pro Smart Baby Monitor

Keep an eye on baby even when you’re not home with this 2022 Best of Baby award-winning monitor. This baby product gives you a bird’s eye view of your child straight from your smartphone. It also boasts smart, non-wearable sensors that keep track of baby’s vitals and sleep patterns sans wires. There’s even a two-way microphone, so you can soothe baby, plus built-in speakers for streaming lullabies. The high-tech baby monitor won’t quit on you either; it’s designed to work, even if your internet goes out.

What We Love
  • The Miku Pro is the only monitor on the market that tracks baby’s breathing remotely; it also tracks movement, nursery temperature, humidity and lighting
  • It’s equipped with a high-definition camera that boasts a 140-degree field of vision and pinch-to-view zoom functionality
  • A pre-programmed library of white noise and lullabies
  • It features an embedded tamper-resistant Crypto Chip to keep baby’s data and your livestream feed secure
Things To Consider
  • The monitor’s app requires frequent updates and can drain your phone battery quickly
  • Some users report spotty connection issues

Tubby Todd Bath Co. Newborn Gift Set

Gift set of soaps and shampoo products
Image: Tubby Todd

Baby’s sensitive skin deserves the gentlest care, which is where these baby products come in handy. Tubby Todd’s line of children’s skincare products is made with all-natural, organic ingredients and fresh, plant-based fragrances. This six-piece set includes hair and body wash, everyday lotion, massage oil, diaper paste and more.

What We Love
  • All products gluten- and dairy-free, certified animal cruelty-free and contain only natural fragrances
  • The six products in this set cover all of your newborn’s skin care needs
Things To Consider
  • Not all products work for every baby, and require some trial and error

Rookie Humans Crib Sheets

There’s plenty of cute baby stuff available, but very few items that can strike the perfect balance between adorable and absolutely stunning. Enter these artistic crib sheets. You’ll set the stage for sweet dreams with this whimsical bedding. Practically made for your Instagram feed, the playful designs by Rookie Humans frame baby in a serene scene. Be warned: Your phone is about to be filled with aerial shots of your sleeping beauty.

What We Love
  • The patterns and designs are nursery decor in their own right
  • The crib sheets are OEKO-TEX certified and crafted without harmful chemicals
  • The 230-thread count, 100 percent cotton sheets are lab-tested to withstand pilling, tearing, color fading and shrinking
Things To Consider
  • At $42, they are expensive for a single crib sheet

SNOO Smart Sleeper Bassinet

This bassinet has been a Best of Baby winner for several years running. Its perennial popularity speaks volumes, but if you’re still wondering what makes it one of the best baby products out there, we’ll give you a little rundown. Created by Harvey Karp, a trusted pediatrician, the SNOO mimics the calming sensations of the womb, gently rocking baby when they begin to cry. Thanks to its quick response to baby’s needs, you can consider the SNOO your own personal nighttime sitter—so that you and baby can get the rest you so desperately need.

What We Love
  • The SNOO offers a built-in a swaddle that zips into the bassinet to secure wriggly babies, prevent unsafe rolling and keep them safely asleep on their backs
  • It uses constant womb-like rocking and white nose to soothe baby
  • Parents can rent the sleeper at a more affordable price and schedule delivery based on their due date
Things To Consider
  • Not all babies will love the SNOO’s motion
  • It’s an expensive item for short-term use

ChiccoDuo Bottle

Have you ever seen a baby bottle quite like this? The ChiccoDuo is the first bottle to feature a glass inner layer and a plastic outer layer. The plastic casing makes this pick virtually shatterproof, while the glass interior means you don’t have to worry about plastic leaching. It’s also heat-, cold- and thermal-shock resistant. As if that wasn’t cool enough, it also comes with an anti-colic silicone nipple that mimics a breast-like flow for a seamless transition from breast to bottle.

What We Love
  • Advanced technology uses glass on the inside of the bottle and plastic on the outside, resulting in a durable and lightweight option
  • The nipple offers a textured, skin-like feel to help baby latch
  • An anti-colic system prevents baby from ingesting air and getting an upset tummy
  • Bottle features a slow flow to mimic breastfeeding
  • Made without BPA, BPS, PVC and phthalates, it’s safe to use in the dishwasher, bottle warmer and sterilizer
Things To Consider
  • Some users report that the nipple flow can be inconsistent

Doona Car Seat and Stroller

Doona Car Seat and Stroller
Image: Doona

What if we told you that there’s a product out there that combines an infant car seat and stroller into one nifty travel system? Meet the Doona. The cult-favorite deftly transforms from a car seat into a stroller in seconds. Suitable for infants weighing 4 to 35 pounds, it meets the highest safety standards and comes pre-assembled, so you’re ready to go right out of the box. Talk about a standout product—and a repeat Best of Baby winner to boot!

What We Love
  • Converting the Doona from car seat to stroller mode is fast and easy—and, yes, you can do it with baby in the Doona
  • Safety features like a five-point harness, impact protection and an adjustable handle that doubles as an anti-rebound bar in car-seat mode, ensure baby is secure at all times
  • The travel system weighs in at under 18 lbs.
Things To Consider
  • It can be awkward to carry

Yogasleep Hushh Portable White Noise Machine

White noise machine speaker
Image: Yogasleep

Sleepless nights are par for the course for new parents. Luckily, the clever people at Yogasleep have come up with a small-but-mighty white noise machine that helps lull baby to sleep. The former Best of Baby award-winning product is portable and surprisingly loud (in a good way!). It can even operate overnight on a single charge, so you’re never without soothing sounds.

What We Love
  • It features a soft LED night light, flexible clip to attach it to strollers, car seats and more
  • Three different white noise sounds and volume control
  • Rechargeable via USB port, making it easy to charge up on the go
Things To Consider
  • It needs to be unplugged and turned off at least every 14 days, otherwise performance can be impacted

Frida 3-in-1 Ear, Forehead and Touchless Infrared Thermometer

Thermometer set
Image: Frida

An essential in the world of newborn baby stuff is a reliable thermometer, and this pick from Frida is our top pick. This 3-in-1 thermometer allows you to check baby’s temp in-ear when they’re awake and alert, or quickly (and stealthily!) do a forehead scan if they’re asleep. Got a whole brood of sickies at home? You can use the infrared touchless mode on older kids and adults! Readings take a mere second (literally), and a color-coded screen lets you know when to be on high alert (aka baby is cooking!). It stores up to 40 temperature readings, so you won’t have to memorize everything ahead of your next pediatrician trip. And did we mention that you can also use it to check the temperature of a room or surface—like baby’s bottle? Pretty nifty, no?

What We Love
  • Get more bang for your buck with this 3-in-1 multi-use thermometer that can be used in-ear, on the forehead or from a distance in touchless infrared mode
  • It stores 40 previous temperatures in its memory
  • You can also use it to gauge the temp of baby’s nursery or check if a bottle is appropriately warm
Things To Consider
  • It doesn’t take rectal readings, which are best for young infants

Etta Loves x Keith Haring Muslin Blanket

Baby blanket with vibrant designs
Image: Etta Loves
Buying Options
Etta Loves | $70

Etta Loves, a brand that specializes in baby products to promote sensory development, has collaborated with artist Keith Haring to create a stylish range of playmats, teethers and more. Our favorite pick from this collection is the triple-layer baby blanket made from organic cotton. One side features a high-contrast monochromatic pattern, which fosters visual and cognitive development in newborns. Meanwhile, older infants will enjoy the other side, which boasts a vibrant, multi-colored pattern that helps develop color vision.

What We Love
  • The blanket is made from 100 percent organic cotton
  • Since baby messes are inevitable, this blanket is machine washable
  • The triple layer cotton makes the blanket nice and thick
Things To Consider
  • It’s expensive for a baby blanket

Veer Switchback

Stroller in black
Image: Veer

The new Veer Switchback is a total game changer for outdoorsy parents. Stroll, jog, bike and more with baby in tow from birth on by connecting the Switchback Seat—the foundation of the system—to the brand’s range of frames and adapters. The Switchback &Roll 4-wheel all-terrain stroller frame provides an ergonomic design, next-level maneuverability, durability and shock absorption to take you anywhere you want to go on the road (and off), while the Switchback &Jog 3-wheel ultra-terrain jogger frame enables you to rip through running paths and jogging trails with serious agility. The Switchback bike mount transforms your Switchback Seat into a bike seat for toddlers. And when it’s time to rest, the Switchback &Chill frame gives your kiddo a comfy spot to sit back, relax and enjoy. Switch back and forth (get it?) and enjoy your adventures.

What We Love
  • The Veer Switchback is the ultimate multi-use product
  • Pick and choose the frames, adaptors and accessories you want to fit your on-the-go lifestyle
  • It has a 50 pound weight limit, and also doubles as a high chair
Things To Consider
  • The frame can scratch easily

Canopy Humidifier

Canopy Humidifier
Image: Canopy

Sticking a humidifier in baby’s room can help combat dry air and alleviate a stuffy nose or cough. But excess moisture may lead to a build-up of mold or mildew in poorly ventilated spaces. The answer to this conundrum? The Canopy Humidifier. This game-changing product is the first anti-mold humidifier to hit the market. It emits clean, filtered air and doubles as an aromatherapy diffuser. Best of all: It’s dishwasher safe.

What We Love
  • It’s the only mold-inhibiting humidifier on the market
  • The water passes through a UV light that zaps 99.9 percent of mold, bacteria and viruses
  • It helps alleviate nasal congestion and other symptoms of colds, flu or allergies
  • You can add a drop of essential oil to the built-in diffuser to infuse baby’s room with a soothing scent
Things To Consider
  • Users report it can be noisy

Artipoppe Baby Carrier

Model wearing blue baby carrier
Image: Artipoppe

If you follow any mom influencers on social media, chances are you’ve seen an Artipoppe baby carrier before. But their ubiquitous popularity is well deserved: This is a baby carrier that is as functional and comfortable as it is trendy and chic. The Artipoppe baby carrier makes baby wearing comfortable for parent and child, thanks to features like padded leg openings, padded shoulder straps, adjustable neck cushion and a padded waistband for lumbar support. It also comes in a wide variety of fabrics, colors and patterns to match any caregiver’s style. Not to mention, it’s a favorite of celebrities and models including Gigi Hadid, Rosie Huntington-Whitely, Jessica Alba, Chrissy Teigen and more.

What We Love
  • It’s newborn-ready and fits children up to 45 pounds
  • It can be used in three different ergonomic positions: ront facing in, front facing out and back carry)
  • There are four sizing positions to adjust to baby’s growth
  • The lightweight fabric is machine-washable and suitable for all seasons
Things To Consider
  • It’s an expensive option; prices range from $300 to over $3,000

Cradlewise Convertible smart crib

Cradle with light wood
Image: Cradlewise

Yes, we already shared a smart bassinet, but how about a smart crib? If you can’t even grasp the idea that baby may need to graduate beyond the SNOO stage, consider the Cradlewise crib (it’ll give you more bang for your buck and longevity of use!). This incredible tech-forward sleep space features a built-in video camera that senses when baby is about to wake, and automatically responds with gentle rocking to (hopefully!) extend the snooze time. Bluetooth-enabled, you can access a live visual and audio stream without the need for a separate monitor. And it’s as sleek as can be!

What We Love
  • It’s the first smart crib with a built-in video monitor
  • The crib recognizes baby’s wake-up cues using Quiet Sight Technology, and responds with gentle motion to soothe them back to sleep
  • Use the bassinet attachment for the first few months before transitioning to crib mode
  • The app will provide sleep reports to help you gather intel and plan baby’s routine
Things To Consider
  • It’s a pricey option
  • Reviewers say the app sleep analytics aren’t always spot on
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