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This Year’s Best Black Friday Toy Deals, Hands Down

From sensory-driven infant and toddler playthings to too-cool toy sets for big kids, here you’ll find something for everyone on your list.
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By Emma O'Regan-Reidy, E-Commerce Editor
Updated November 28, 2023
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‘Tis the season—for toy shopping that is! Whether you’ve created your list (and checked it twice) months ahead of time or you’re just starting to think about holiday gifting—don’t fret, we’ve got you covered with the best toy deals for Black Friday (and Cyber Monday, of course). This year, the shopping holiday falls on November 24th, followed by Cyber Monday on November 27th—so be sure to mark your calendars so that you won’t miss out on the savings.

From toddler ride-on toys and play kitchen sets to personalized children’s books and even curated toy subscription boxes, this list has something for every little one. Ready to start shopping? Below, check out this year’s best Black Friday toy deals from top brands and trusted online retailers.

Not sure what to get the little one in your life? Amazon’s got you covered. On their Holiday Toy List page, you’ll find gifting ideas for everyone on your list. To streamline your search, you can also shop by categories like age, budget, brand and more. Score some of this year’s best Black Friday toy deals sitewide on Amazon.com, leading up to and throughout Cyber Week.

Save big on the best toys of the year at Target.com, with daily deals running now through Black Friday. Here, you’ll find an array of action figures and playsets, building sets and blocks, dolls and dollhouses, games and puzzles and much more. What’s more, best-selling electronics will also be on sale, including the Nintendo Switch Lite, Apple AirPods and the Xbox Series X Console.

Score deep discounts on this year’s must-have toys (and more!) with the retail giant’s Black Friday Deals days on Walmart.com. The first event runs from Nov. 8-10 and the second from Nov. 22-24. Shopping with a budget in mind? No worries—Walmart has several categories to browse, such as toys $5 and under, $10 and under and $25 and under.

Score Black Friday toy deals across Etsy.com from Nov. 20-29. During this time, participating sellers will be offering up to 60% off thousands of gifts, toys and so much more—no code needed.

From Nov. 9-16, save up to 50% on offerings from top-rated brands on Maisonette.com. Then, from Nov. 19-29, score up to 70% off on even more Black Friday toy deals. Need some inspiration? Check out Maisonette’s holiday gift ideas page.

From Nov. 22-28, use code FUN30 to save $30 on three best-selling play kits on Lovevery.com. Each set will come with an array of stage-based, Montessori-inspired playthings that have been expertly curated to boost your little one’s development. Don’t miss out—this is Lovevery’s biggest savings of the year!

From Nov. 16-Dec. 1, take 25% off the brand’s personalized children’s books on Wonderbly.com. In particular, we’re fans of their Where Are You? and I’m a Name-O-Saurus books—as well as their Christmas and birthday options.

From Nov. 20-28, save up to 25% off sitewide at Tonies.com. Plus, you can score discounts on the beloved audio player (and bundles!) on other sites, including Amazon (from Nov. 20-26), Walmart (from Nov. 19-27) and Target (from Nov. 19-25 and Nov. 27-Dec. 3).

Now until Nov. 30, score up to 40% off products sitewide on Lalo.com, including the brand’s new curated Play Boxes.

From Nov. 10-27, enjoy between 15-30% off indoor playsets, wooden toys and more at Avenlur.com, including the Maple Wood Small Triangle Climbing Set, which won a Best of The Bump award this year. Even better, from Nov. 23-27, you can score 20% off all Avenlur products on Amazon.com.

On SkipHop.com, enjoy 20% off sitewide on baby gear and toys. Start by checking out their best-sellers, or shop by age group—like 0-12 months, 12-24 months or 2+ years.

Save 30% on timeless toys sitewide on Melissa&Doug.com, using code GIFTS30. Plus, score up to 64% off select Melissa & Doug toys on Amazon.com.

From Nov. 19-27, KiwiCo’s toy subscriptions will be just $9.95 for the first month, and $15.95 per month for 3-, 6- and 12-month plans. Plus, enjoy tiered savings of up to 30% off individual playthings sitewide.

Searching for Black Friday toy deals that are educational and cozy? You can’t go wrong with Slumberkins. Enjoy at least 40% off the brand’s inspiring books and plush stuffed animals from Nov. 23-27 on Slumberkins.com. Bonus: Mystery sales offering even deeper discounts will pop up over the weekend—so keep an eye out!

Stapelstein offers colorful toys that encourage kiddos to get active and inspire imaginative play. Starting on Nov. 24, score the brand’s Original Rainbow set on Stapelstein.com and receive the limited-edition Original Fusion element for free!

Diversify your little one’s reading collection with s Little Feminist Book Club subscription. From Nov. 15-19, take 25% off all subscriptions (excluding gift cards) on LittleFeminist.com with code FRIENDSFAM. Then, from Nov. 20-21, take 20% off subscriptions with code BESTDEALEVAH.

Aesthetically pleasing, educational and sensory-driven, this brand’s toy collection is sure to check all of the boxes on your list. From Nov. 21-27, enjoy 25% off everything on LoulouLollipop.com, including their toys, bath toys, teethers and even cozy gift options, like swaddles and crib sheets.

From Nov. 24-26, enjoy the Black Friday Flash Sale and save big on select toys and games on FatBrainToys.com. Plus, when you spend $100 or more, you’ll receive a $20 gift card.

From Nov. 19-27, take 25% off all gear and accessories on 4moms.com. Even better, score the MamaRoo Baby Swing for only $199.

From Nov. 20-28, take 30% off toys, games and puzzles on Mudpuppy.com. We’re big fans of their Level Up! Puzzle Set, which was recognized in our Best of The Bump best toddler toys roundup.

Enjoy tiered savings of up to 25% off sitewide from Nov. 7-30 on TenLittle.com. For orders of $100+, use code JOY10 for 10% off; for $150+, use code JOY15 for 15% off; for $250+, use code JOY25 for 25% off. Need some inspiration? Check out Ten Little’s thoughtfully curated gift guides to streamline your search.

From Nov. 22-25, take up to 50% off sitewide on ShopDisney.com with code GIFT. Not sure where to begin? Check out their holiday gift guide for inspiration.

From Nov. 23-27, score deals on Yoto’s screen-free audio devices for kids on Amazon.com. Here, you can enjoy up to 20% on best-selling products, like the Yoto Player and an array of story cards. You can even build your own bundle for added savings.

From Nov. 20-27, score 20% off sitewide—or 25% on orders $150+ and 30% off orders $250+. On SuperSmalls.com, you’ll find an array of creative playthings, accessories, gifts and more for the little ones in your life.

Stuffed animals are a no-brainer when it comes to choosing the best kids’ Christmas gifts. From Nov. 15-30, whenever you buy two stuffed animals on Warmies.com, you’ll get one free—score!

Some of the best Black Friday toy deals are those that offer discounts on playthings that will last for years to come—just like the playhouses on MakeItCute.com. From Nov. 24-26, score 20% modern playthings sitewide.

Now until Nov. 27, score up to 25% off high-end baby and children’s toys and more at Danrie.com. The boutique specializes in premium-quality products, so you can ensure these gifts will last for many playtimes to come.

Take building toys to a whole new level this holiday season with these eco-friendly toddler stacking toys. This Black Friday, score half off a Petite Set with the purchase of a Classic Set.

From Nov. 20-27, enjoy 20% or more off all Skillmatics products on Amazon.com. On their storefront, you’ll find Black Friday toy deals for several age groups, including 0-12 months, 1+ years and 3+ years.

Who said brushing your teeth can’t be fun? Case in point: The Brushies’ colorful toothbrush and storybook sets. From Nov. 22-30, enjoy 30% off all products listed on their Amazon.com storefront.

Elevate your little one’s play area with a luxury playmat, like those from Totter + Tumble. Now until Nov. 30, enjoy 20% off items across their site at Totter+Tumble.com and free shipping. Receive the exclusive discount code by signing up for their newsletter.

From Nov. 24-27, score special offers sitewide (and look out for new sets!) on LEGO.com.

What’s a Black Friday toy deal roundup without a few STEM options? From Nov. 23-28, save big on magnetic, flexible building sets across Clixo.com. During this time, you can score 20% off all orders, 30% off on orders over $199, and 40% off on orders over $299.

From Nov. 20-27, enjoy 25% off children’s book subscriptions at StoryCaptian.com.

From Nov. 19-25, find plushies starting at just $10 on BuildaBear.com. Then, from Nov. 26-27, enjoy 35% off select furry friends, clothing and accessories.

From Nov. 14-30, enjoy 25% off sitewide on arts and crafts supplies on OOLY.com.

From Nov. 17-27, score the GUND Slumbers Teddy Bear for 30% off on Amazon.com.

From Nov. 23-27, score up to 30% off select Thames & Kosmos sets on Amazon.com. Some of the STEM play kits that will be on sale include the Ultra Bionic Blaster, the Candy Claw Machine and the Candy Vending Machine.

From Nov. 23-27, take 25% off the Story Time Chess Set on Amazon.com.

Looking for more Cyber Week deals? You’re in luck! Check out our Black Friday Baby Deals and Cyber Monday Baby Deals articles for even more savings that the whole family can enjoy.

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