Whether or not you develop stretch marks during your pregnancy largely depends on genetics, but that doesn’t mean there aren’t steps you can take to help prevent and treat them. Being diligent about keeping your skin moisturized and nourished is your best bet—but not just with any old cream or lotion. Look for one with (safe) ingredients designed to restore skin’s elasticity and collagen production, like Basq and its trio of stretch mark fighters.
What We Love
- Basq uses shea butter rather than cocoa butter, which is absorbed better into the skin and doesn’t leave you with a greasy, sticky feel
- Its ingredients are both pregnancy- and breastfeeding-safe, meaning you can lather up without concern
- Both celebs and seasoned mamas swear by its effectiveness—not just on stretch marks, but also c-section scars
A stretch mark cream that actually works—enough said.
Buy it: $38, Amazon.com
Body Merry Stretch Marks and Scars
The Honest Co. Organic Belly Balm