UPDATE: What to Do if You're Registered at Babies 'R' Us
The closures of Toys “R” Us stores—the result of bankruptcy, a failed holiday sales season and the dominance of retailers like Amazon and Walmart that do it all—marks the end of an era. And we’ve confirmed Babies “R” Us is officially closing too. While you still have plenty of other great options for buying your baby gear, that won’t do you a lot of good if you’re already registered at Babies “R” Us. While details are still being finalized and released, here’s what Babies “R” Us customers should know.
“On background, BRU is unfortunately included within the announcement,” Taylor O’Donnell, Toys “R” Us Coordinator of Corporate Communications, tells The Bump via email. “Our online store and registry will remain active for the next few weeks, but that is all the information I have at this time.”
Similarly, customer rewards programs like Rewards “R” Us, Geoffrey’s Birthday List and the registry completion discount will remain active for the next few weeks, and gift cards will remain valid until April 14. The hope is that while brick and mortar stores are closing, another company will buy the online and registry assets. At this time, nobody has information regarding whether or not an investor is biting.
To play it safe, you’ll want to consider moving your registry to another retailer. Babies “R” Us will not be helping customers transfer their registries. Buy buy BABY, however, will. After setting up a buy buy BABY registry, you can send your Babies “R” Us registry to SaveMyRegistry@buybuybaby.com, and their Registry Consultants will work to redo your registry with the same or similar items. If you prefer, you can also do this in-store, or call 1-833-BBB-4-BRU.
Once you’ve taken the time to put together registries at buy buy BABY and any other stores, we encourage you to create a registry on TheBump.com, syncing them all in one place to make the transition as simple as possible for your friends and family to keep track of. (Here’s a quick tutorial on how to create a registry profile with us.) You’ll be able to send them one URL that directs them to all of your registries. If we’ve learned one thing from this Babies “R” Us closure, it’s that it’s not a bad idea to create multiple registries so your friends and family have backup.
Right now, we partner with several great baby gear sites that will hopefully still get you the gear you had your heart set on from Babies “R” Us. Plus, we have a charity registry too.
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