This New Service Makes It Easy to Virtually Create the Perfect Nursery

With a custom room design service, free answers to questions from professionals, curated nursery designs and much more.
ByNehal Aggarwal
Associate Editor
Jun 2020
buy buy baby launches service to design your nursery online
Image: Buy Buy Baby
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The way parents design nurseries is going to look different for the next few months—and to help buybuy BABY is launching Design Squad, a one-stop-shop for all your nursery design needs, with the help of its sister brand Decorist, an online interior design company. Both companies are subsidiaries of Bed Bath & Beyond Inc.

Design Squad offers an online solution with free design Q&As with professionals (many of whom are parents themselves), in-store support, dozens of curated nursery designs and a custom room design service, a blog to help provide you with all the tips, tricks and inspiration you’ll need and a style quiz, which helps you determine the right look for you with just five easy questions.

Image: Buy Buy Baby

“Regardless of where our customer is in their design journey, and no matter what their budget, our new innovative service helps make the nursery design experience seamless and fun,” buybuy BABY Senior Vice President and General Manager Glen Cary said in a press release. “We know that today’s millennial parents want their children’s rooms to reflect their unique style more than ever. We also know they are starting their design and shopping process in the digital world and crave robust digital experiences that complement our in-store experience. To meet these two key needs, we have created an innovative decorating platform that pairs technology with designer expertise and connects it to our stores. Design Squad helps us deliver a comprehensive shopping experience for our customers however they choose to connect with us.”

Image: Buy Buy Baby

The goal of the service? To offer expectant couples a non-stressful and safe way to build their dream nursery for baby.

“Design Squad has transformed the new parent’s nursery design process into an inspiring, easy and fun experience. We can also meet the customer at any life stage, from planning a nursery, to kid’s bedrooms, to playrooms as well, so they will be with us for a long time to come,” Decorist Vice President of Operations Susie Doyle also stated in the release.

To learn more about Design Squad, check out their website, and create your registry now, here.

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