This Year’s Top Baby and Nursery Trends, According to Etsy

From creative night lights to modern circus and vintage themes, see and shop the most adored nursery and baby items on the internet—all handcrafted by small businesses!
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By Wyndi Kappes, Assistant Editor
Published October 20, 2023
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Decorating baby’s nursery and picking out those first few items they’ll interact with can be a nerve-wracking experience. You want something that communicates your style and your wishes and dreams for your little one. Not to mention in today’s world the thousands of options and ideas can be a. little overwhelming.

But before you let decision fatigue get the better of you, Etsy—an online retailer for unique and creative goods made by small businesses—is here to help with a list of the hottest themes and items for baby and their nursery. With someone searching for “baby item” every second on Etsy, the brand has a clear eye on what shoppers are looking for and what parents are loving.

From creative night lights to modern circus and vintage themes, find inspiration for one-of-a-kind items for your baby and their nursery below!

1. Vintage and Heirloom Pieces

What was old is new again! In fact, Etsy reports a 270 percent increase in searches for custom toy boxes like the one above, an 80 percent increase in searches for handmade toys and a 58 percent increase in searches for vintage nursery art or prints. As parents gravitate to priceless pieces that will stand the test of time, baby’s nursery evolves into a place that’ll be treasured long after their first few months have come and gone.

Buy It: Desert Mountain Toy Chest, Starting at $269,

2. Farm Animals

Embracing the Cottagecore and Western decor and style trends, farm animals are making a fun and whimsical appearance in nurseries across the nation. Etsy has seen a 126 percent increase in searches for cow nursery items, a 93 percent increase in searches for duck nursery items and a 21 percent increase in searches for chicken baby items. Help your baby connect with the natural world at a young age and develop familiarity with farm favorites using adorable plushies like the above.

Buy It: Mini Stuffed Farm Animals, Starting at $19,

3. Baby Superbloom

On Etsy, the floral trend is in full bloom, with a 36 percent increase in searches for daisy nursery items, a 116 percent increase in searches for wildflower art and a 71 percent increase in searches for wildflower nursery items. If you are looking to capture this floral fun in your nursery, look no further than this hand-crafted flower mobile.

Buy It: Flower Crib Mobile, $39,

4. Creative Night Lights

Night lights come in handy for everything from late-night feedings to keeping your toddler feeling safe—and now they’re getting a creative twist. Etsy reports seeing a 445 percent increase in searches for custom night lights, a 419 percent increase in searches for animal night lights, a 246 percent increase in searches for star night lights, and a 184 percent increase in searches for moon night lights. Make a timeless treasure for your little one by customizing a night light like the one above.

Buy It: Moon and Flower Custom Name Light, Currently on sale for $30,

5. Modern Circus

Image: BuoKids | Etsy

Parents are pulling inspiration from classic circus motifs – like thick stripes, flag banners, and popcorn patterns – in modern shapes and colors to transport little ones to a world of imagination, adventure, and fun. Statistics show a 70 percent increase in searches for hot air balloon decor on Etsy and a 44 percent increase in searches for lion nursery items. Take this theme to the next level with an adorable circus tent light like the one above.

Buy It: Circus Lamp, $108,

For more nursery decor ideas check out these 39 Whimsical Boho Nursery Decor Ideas.

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