Ashley Graham has long been a champion of body positivity—and pregnancy has only helped her embrace her curves and love her body even more. Now, she’s celebrating pregnant bodies with her newest collection with Swimsuits for All.
The inclusive swimwear collection, themed “Tropical Paradise” launched a few days ago. Graham modelled both one- and two-pieces for the collection’s campaign video and celebrated her pregnancy.
“I always strive to love my body, and pregnancy has given me even more reason. I’ve got some new curves to embrace,” she says in the video. “I love being able to wear suits that show off my curves, no matter what stage of life I’m in. We always focus on fit and design in my collections, and now that I’m pregnant, all I had to do was go up one size.”
She also promoted the collection on her Instagram—in true Ashley fashion—with a video of her eating a burger on set for the shoot. She also explained that the swimwear line wasn’t a “maternity collection.”
“Anyone else feel like being pregnant gave you a whole new appreciation for your body?” she wrote in the caption. “It’s also given me insights as [a] designer and I’m so excited to see that reflected in my new Swimsuits for All collection! The real test when we were designing this line was that none of these are maternity suits!! All I had to do was size up and they are still supportive and have an amazing fit.”
While Graham has promoted body positivity throughout her pregnancy, she admits it hasn’t all been easy. "Throughout my pregnancy, my body has changed in some really new and interesting ways, and it wasn't always easy to embrace them at first. I gained 50 lbs, but I feel great, healthy and happy, and that’s what matters most," Graham told BAZAAR.com in a recent interview. “The moments when I can rub my belly and feel the baby kick, which reminds me how blessed I am to be able to grow my family with Justin [Graham's husband]."
Though her due date is inching closer, Graham isn’t worried about “bouncing back” quickly. "It’s unfortunate that this 'bounce back' culture exists for new moms. We just grew a life inside of our bodies for nine months, and then in addition to raising a newborn, there’s pressure to lose all of the baby weight so quickly,” she told the outlet. "Everyone’s postpartum journey is different. My priority will be to make sure that our baby is happy and healthy, and when and if I do decide to lose the baby weight, it’ll be on my own terms."
Graham is truly a champion of women and will undoubtedly remain one as she transitions to postpartum and motherhood. You can shop her new collection now at Swimsuitsforall.com.
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